2017 Media and Advertising Triathlon

On a sunny morning in early July, Media Trust returned to the stunning setting of Dorney Lake for the 2017 Media and Advertising Triathlon. Joining us this year in the pursuit of sporting greatness were over 500 media and advertising professionals including teams from Hearst UK, Comcast, Bloomberg, Disney, Wildstone and Zenith Media. Dorney Lake played a major role in the London 2012 Olympics, so it was more than fitting that this year’s special guest was rowing legend and three time Olympic gold medal winner Pete Reed.

Pete Reed

The competitive spirit was in the air as our first event, the Olympic Individual Race kicked off, seeing Dentsu Aegis Network’s Samuel Woods take the top podium spot with a super speedy finish of 2:09:29. He was closely followed by Zenith Media’s Timothy Male and Toby Ward of CMS LLP. For the Women’s race, Naveen Rehman from Year stole the show and earned the first place on the podium, followed by Gemma Shadbolt Denham Carter.

Next up came The Olympic Relay where the winning teams stood out not only for their athletic prowess, but also for their ingenious names. Team NMP with Team Tri took the first place, whilst Tri Hard With A Vengeance and Victorious Secret both from Google came in at a close second and third.

Media and advertising triathlon runner

Shortly after 9.30am, the klaxon for the Duathlon sounded off. Dentsu Aegis Network managed to take not one, but two places with the gold and bronze male positions going to Peter Smith and Thomas Alderman. They were joined by Michael Doyle for Wildstone Media in second place. Whilst over in the women’s race, Louise Adams from Twitter seized the gold place, with the silver and bronze spots going to Jessica Organ from ITV and Astrid Brown from Dentsu Aegis Network.

The Duathlon Relay teams secured the first victory of the day for the Team Tres Amigos Rapidos from Camelot, followed by Exterion Media’s team Ex Marks the Spot in second position and ITV’s brilliantly named Team Man Bun Lego Head coming in at third position.

Our fifth event was the individual sprint distance, which was swiftly won by Tom Saggers from Dentsu Aegis Network, followed by John Brame for RG Active and Alan Lightfoot for WorleyParson Europe ltd at second and third place. Very Hand Made managed to snatch first place in the women’s race, with Juliet Wallace-Mason finishing at 1:21:44 with Jenny Zaramba from Jazz-Work ltd and LCSA’s Kim Charlton 9 following just a few minutes behind to take second and third.

The final event of the brilliant day was the Supersprint race. A fancy dress clad Adrian “Boris the Tiger” Wilkins managed to steal the first place for Animal Fu despite the day’s high temperatures. He was followed by Lyndon Williams from Cedar Group in second, with Nick Hay close behind for third place. In the Women’s race, Animal Fu continued their spint spree by earning a first and third place with Molly “Patsy The Bear” Wilkins and Sarah “DJ Fin” Wilkins followed by Adrienn Fricska Nagy from NHS in third position.

Media and advertising triathlon swimmers

The Triathlon really was a fantastic day for all involved, but most importantly, it helped us raise valuable funds for Media Trust, helping charities to be heard. Every year Media Trust connects charities with media companies to gain skills and advice through skilled-volunteering to get their stories heard and change lives. Last year we supported over 1,500 different charities and we want to do even more. The money raised by the Triathlon will ensure we can continue to deliver services that are free to charities, connecting them with media volunteers, and enabling them to tell the stories that change lives.

A big thank you to everyone who came down we are especially grateful to this year’s incredible sponsors Dentsu Aegis Networks, Sky Advance and Google UK for helping us to create such a brilliant day. We really couldn’t have done it without their support. Tri247 caught up with the CEO of Dentsu Aegis Network and Media Trust Trustee, Jerry Buhlman after he completed the race. See what he had to say.

You can check out more photos from the day over on our Facebook page and if you have been inspired to get involved with Media Trust then please contact our team.


Event Sponsors

Dentsu Aegis NetworkGoogleSky Advance

Sky Advance

Sky Advance connects Sky’s ground breaking TV viewing data to the digital world, allowing advertisers for the first time to break down the barriers between broadcast and digital campaigns.

Advertisers can now take TV programme and ad viewing insights into the digital domain, reaching relevant audiences on and off the Sky estate.

The award-winning technology can be used in multiple ways, whether you have TV presence or not. This new level of understanding gives advertisers creating a digital campaign the ability to:

  • Extend or reinforce a TV advertising campaign
  • Further activate and enhance a TV sponsorship
  • Use TV programme viewing insights for an enhanced digital execution

Find out more: www.skymedia.co.uk/skyadvance