Welcome to your weekly Media Trust Events update.
See below for highlights from our Winter calendar of forthcoming events. You should have received your print version of our calendar in Third Sector, if you missed out contact us, alternatively download a PDF version of the calendar here
Featured events:
Search marketing - 07 February
Make sure your organisation gets 'found' in the increasingly competitive online struggle for the charity pound. With expert advice on search engine optimisation and search marketing from speakers including Matthew 'Chewy' Trewhella, Consumer Solutions Engineer at Google and Mark Nall, Chief Operating Officer at EveryClick. As well as a unique charity case study from Seamus Morley, an e-marketing volunteer at Breast Cancer Care.
Pitching to Journalists, Cardiff - 12 February
In today’s competitive media environment you only have 30 seconds to grab a journalist’s attention. Give your story its best chance of garnering valuable press coverage with this practical workshop kindly hosted by Media Wales. Leading media professionals including Peter Morrell, Assistant Editor of The Western Mail, will help you improve your pitch through practical experience.
Keeping your web content fresh - 14 February
Learn new and cost effective online and video editing techniques at this practical seminar which will have you in front of a computer, learning the basics from trainers including Billy Cometti from BBC Movies Multiplatform Productions at BBC Vision. We have limited places on this intensive workshop so book now!
Managing social media - 28 February
How can Third Sector organisations protect their brand in the digital age? Learn how to manage user generated content and protect your organisation's reputation across a range of digital platforms and social networking sites (such as Facebook and MySpace) without losing trust and credibility.
Campaigning for political change - 13 March
Jointly organised with NCVO's Campaigning Effectiveness Programme, this seminar will help you analyse and interpret politics and power with expertise and tips from political insiders and surgery sessions to share experience and generate ideas. This seminar aimed at organisations already involved in campaigning. Confirmed speakers include Tess Kingham, former MP for Gloucester.
Events at a glance ...
31 January - Data management and Data protection
05 February - Media interview training, Manchester
26 February - Celebrity support
04 March - Podcasting
06 March- Introduction to marketing and
06 March - Introduction to PR
13 March - International communications
18 March - Pitching to journalists, London
20 March - Accessible communications
27 March - PR Strategy and planning
Did you know?
Emma-Jane Cross, Chief Executive and Founder of Beatbullying, encourages charities "Just because of our size, why shouldn't Google listen to us...Too many charities are stuck in the 20th century, or even further back, in terms of their way of thinking" (Third Sector, January, 2008). Drag your organisation into the 21st century with the help of Media Trust's Search marketing and Managing social media seminars, coming up in February!
Tell us what you think.
Let us know what you think of our calendar of events. Are there any events that you would like to see us cover in 2008? Please email us at trainingandevents@mediatrust.org with any comments or suggestions.