Introduction to marketing
Speakers
Ayesha Owusu- Barnaby, Head of Campaigns and Public Affairs, Macmillan
Roger Holdom, Chief Marketing Officer, Sterling FCS
Joshua Blackburn, Founder, Provokateur
Stephen Shashoua, Three Faiths Forum
- Date:
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Thursday 06 March 2008
- Time:
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10:00 AM until 01:00 PM
- Event type:
Workshop
- Description:
- New to marketing and communications? Learn the fundamentals of marketing; from identifying and segmenting your market to discussing what media platforms promise the best return for your organisation. Equip yourself with the tools to get your marketing plan underway
'Introduction to Marketing' and 'Introduction to PR' are related courses available to book separately or together at a discounted rate.
- Outcomes:
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• The function and purpose of a marketing the worth in defining and segmenting your market and the importance of identifying a clear brand, a unified marketing message, unique tone and the appropriate media platforms to convey that message.
• Learn the key concepts of target markets, marketing communication mix, marketing tools and characteristics.
• Explaining the 6 P's and their marketing context.
• Creating a compelling and unified marketing message. - Location:
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Central London venue tbc
Greater London
- Cost:
£117.50 (inc VAT) charity / voluntary
£164.50 (inc VAT) public / private- Contact:
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Training and Events 020 7874 7610 or email: trainingandevents@mediatrust.org
- Getting there:
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Details will be sent once you have booked a place. Delegate registration begins 30 minutes before start time.