Welcome to your weekly Media Trust Events update.
See below for highlights from our Winter calendar of forthcoming events. You should have received your print version of our calendar in Third Sector, if you missed out contact us, alternatively download a PDF version of the calendar here
Featured events:
Making the most of your local media - 24 January
Local and community press are a valuable resource for communicating your message if they’re used correctly. Learn best practises for approaching local media at this practical seminar featuring a panel discussion of leading journalists including Emma Maier, News, online and deputy editor of ThirdSector, Nick Haworth, Special Projects Manager at ITV Local, and Tim John, Journalist on Capital Radio. A case study from Paul Hetherington, Media Relations Manager for WaterAid, will walk you through their successful volunteer local media co-ordinator scheme.
Data management and data protection - 31 January
"Data protection" and "confidentiality" have been propelled into the news recently and more than one governmental department have found themselves in hot water over lost data. Is your organisation compliant to complex data management and protection laws? Hear from specialist Third Sector Solicitors including Lawrie Simanowitz, Partner, Charity and Social Enterprise Department of Bates Wells & Braithwaite London LLP and Romain Dourlen, Solicitor, Trowers and Hamlins.
Search Engine Optimisation (SEO) - 07 February
De-mystify "the dark arts of search engine optimisation (SEO), a new newsroom buzzword" (Media Guardian, November, 2007) with the help of this seminar which will explain key online search concepts that could improve your organisation's ranking and findability.
Pitching to journalists, Cardiff - 12 February
Don't miss this unique opportunity to meet and practice your organisation's media pitch with key members of the Welsh media. This combined workshop will also cover perfecting your press release so it avoids the newsroom bin. Hear from speakers from the Western Mail and Gcap Wales.
Celebrity support - 26 February
With over 190,000 charities in the UK (Charity Commission), how can your organisation compete for celebrity endorsement? Learn how to effectively attract, manage and maintain the support of a celebrity.
Managing social media - 28 February
How can Third Sector organisations protect their brand in the digital age? Learn how to manage user generated content and protect your organisation's reputation across a range of digital platforms and social networking sites (such as Facebook and My Space).
Events at a glance ...
24 January - Presentation Skills, London
05 February - Media interview training, Manchester
14 February - Keeping web content fresh
04 March - Podcasting
06 March - Introduction to Marketing
06 March - Introduction to PR
11 March - Campaigning for political change
13 March - Communications for international Third Sector organisations
18 March - Pitching to journalists, London
20 March - Accessible Communications
27 March - PR strategy and planning
Did you know?
WaterAid invested in a trailblazing voluntary local media programme "to put a local face to our media stories which we believe will increase our prominence in regional and local press,” said Media Relations Manager Paul Hetherington (Third Sector, April, 2007) The response to their programme has so far been "brilliant" says Paul. Book now on our 'Making the most of your local media' seminar for more practical advice on upping your organisation's profile in the local media from Paul at WaterAid.
Tell us what you think.
Let us know what you think of our calendar of events. Are there any events that you would like to see us cover in 2008? Please email us at trainingandevents@mediatrust.org with any comments or suggestions.