PR strategy and planning
Speaker biographies
Cinzia Marrocco, Head of Communications, SENSE
Gerry Hopkinson, Co-founder, Unity PR
Adam Parker, Chief Executive, webitpr
Mary Baker, Director, Porter Novelli UK
Helena Ross, Associate Director, Porter Novelli UK
Tim Zecchin, Senior Account Manager, Media Measurement
Gill Dandy, Chair, Fifth Estate, CIPR
- Date:
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Thursday 25 September 2008
- Time:
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10:00 AM until 04:00 PM
- Event type:
seminar
- Description:
- Take your knowledge of PR to the next level and learn how it can become an intergral part of your communications strategy. This practical session will teach you how devise and implement your own simple but effective PR campaign from start to finish.
- Outcomes:
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- Learn from key not- for-profit communicators how to put together a PR strategy for your organisation
- Take part in practical exercises to develop your strategic approach
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Understand how to protect and develop your reputation using online PR
- Learn about about creative ways to attract media coverage
- Find out about implementing crisis management procedures
- Explore the role of evaluation and how this can be implemented on a limited or non-existent budget
- Location:
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Greater London
- Cost:
£176.25 (inc VAT) charity / voluntary
£223.25 (inc VAT) public / private- Contact:
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Training and Events 020 7217 3780 or email: trainingandevents@mediatrust.org
- Getting there:
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Details will be sent once you have booked a place. Delegate registration begins 30 minutes before start time.