Media toolkit: The PR Essentials
Speaker biographies
Confirmed speakers include:
Linda Rose, Freelance Media Consultant and Trainer
Oonagh Baerveldt, Assistant vice president, Deutsche Bank
- Date:
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Tuesday 04 December 2007
- Time:
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01:45 PM until 05:00 PM
- Event type:
Seminar
- Description:
- An effective media toolkit is critical in ensuring the success of any media campaign and ensuring your organisation is ready for any media coverage.
At this practical seminar, learn how to put together a media toolkit as part of a carefully planned strategy covering everything from appointing a media spokesperson to compiling a media pack. - Outcomes:
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Find out what you need to prepare ahead of time to help a journalist cover your story
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Learn how to put together your press bible – bringing together appropriately written case studies, news release templates, images, celebrity endorsements and other relevant media information
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Identify the essential information you will need to brief your communications team, partners and spokespeople to maximise on quality and quantity of news coverage
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- Location:
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Greater London
- Cost:
£115.00 (inc VAT) charity / voluntary
£161.00 (inc VAT) public / private- Contact:
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Training and Events on 020 7874 7610 or trainingevents@mediatrust.org
- Getting there:
- Further details will be sent out once you have booked a place.