Introduction to marketing
Speaker biographies
Roger Holdom, chief marketing and communications officer, Sterling FCS
- Date:
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Thursday 06 November 2008
- Time:
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02:00 PM until 05:00 PM
- Event type:
Seminar
- Description:
- New to marketing and communications? Learn the fundamentals of marketing; from identifying and segmenting your market, to discussing what media platforms promise the best return for your organisation. This seminar will equip yourself with the tools you need to get your marketing plan underway.
'Introduction to Marketing' and 'Introduction to PR' are related courses available to book separately or together at a discounted rate.
- Outcomes:
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- Learn about the function and purpose of marketing
- Discover the worth in defining and segmenting your market
- Understand the importance of identifying a clear brand
- Find out how using a unified marketing message, unique tone and appropriate media platforms help convey your message.
- Learn the key concepts of target markets, marketing communication mix, marketing tools and characteristics.
- Understand the 6 P's and their marketing context
- Location:
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Greater London
- Cost:
£141.00 (inc VAT) charity / voluntary
£188.00 (inc VAT) public / private- Contact:
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Training and Events 020 7217 3780 or email: trainingandevents@mediatrust.org
- Getting there:
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Details will be sent once you have booked a place. Delegate registration begins 30 minutes before start time.