Creating effective web copy

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Date:

Thursday 11 December 2008

Time:

02:00 PM until 05:00 PM

Event type:

seminar

Description:
Discover the seven key principles every web writer and editor needs to know to create effective and engaging copy. Learn how to write copy for the web and layout pages to keep the attention of your audience.
Outcomes:
  • Understand the role of the web copywriter and how it differs from writing for other media
  • Take part in practical exercises aimed at maturing your web copy
  • Learn how to deploy appropriate tone, language and format to communicate with a variety of audiences
  • Develop editorial formats and devise appropriate content structures to present your copy to best effect



Location:

Greater London

Cost:

£141.00 (inc VAT) charity / voluntary
£211.50 (inc VAT) public / private

Contact:
Training and Events 020 7217 3780 or email: trainingandevents@mediatrust.org
Getting there:

Details will be sent once you have booked a place. Delegate registration begins 30 minutes before start time.