Branding

Tuesday 30 October 2007

01:45 PM

Seminar

“Investing in their brand is essential for all charities that want to secure their long-term futures.” This was the conclusion of a debate held by brand consultancy Spence du Bois in London earlier this year (Third Sector, 8/03/2007)

So is charity branding spend a cost or investment? Get the answers at Media Trust’s Branding workshop on 30 October.

Dismantling common Third Sector branding misconceptions, our trainer Joshua Blackburn, Founder of specialist not for profit branding, strategy and communications agency – Provokateur. Excitingly, Joshua was recently named by the Evening Standard as one of London’s 1000 most influential people in the green category. He will provide guidance and support to Third Sector organisations wishing to re-position, re-brand or iron out existing brand concerns.
We also have Nick Sunderland, Director of Strategy at Heavenly, Britain’s first full service branding agency; overseeing the day’s proceedings in the chair.
Our unique charity brand case study, comes from Natasha Findlayson, Communications Director, Princes Foundation for Integrated Health. Natasha has experience re-branding on royal instructions as well as Third Sector branding expertise from her previous role as ChildLine's Head of Communications.

This workshop will cover:

• Much more than a logo; the role and understanding of brands in the Third Sector
• Practical advice on planning and implementing your brand or re-brand; the time, involvement, costs and results
• Maintaining consistent design, communications and imagery to communicate your brand values effectively
• The practicalities of the branding process from start to finish; drawing up a brief and mapping out the process
• Selecting and managing an agency
• Realistic budget and time allocation
  
• A best practice Third Sector case study from a benchmark charity brand

Greater London

£117.50 (inc VAT) charity / voluntary
£164.50 (inc VAT) public / private