Time to Change

Time to Change - a campaign made up of MIND and Rethink Mental Illness - is England's biggest programme to challenge mental health stigma and discrimination.

Challenge:
Nearly nine out of ten people who experience mental health problems say they face stigma and discrimination as a result, which can be worse than the symptoms themselves.

Time To Change wanted to train their media volunteers and young volunteers to develop their confidence and ability to talk about their experiences of mental health. They wanted their spokespeople to learn to identify their individual newsworthy story, recognize key messages and be prepared for any uncomfortable questioning, particularly during scheduled radio and television interviews.

Action: Media Interview Training
Media Trust have delivered six workshops between Feb 2012-May 2013 and trained a total of 44 Time To Change staff, media volunteers and young media volunteers to help them learn to articulate key messages, judge and manage personal attention and be remembered as confident, engaging spokespeople.

Within small group sessions, designed to simulate real-life media situations, individuals received one-to-one support, feedback and practical experience of reactive television and radio interview techniques.

Outcome:
Our participants said:
The best bit of the session was getting real life practice and constructive feedback. Excellent trainer! I’ll be taking back lots of practical tips and the confidence to feel I am ok at this and can only improve.
The feedback on our practice interviews was invaluable. I’ll be taking back key messages and how important they are! Plus confidence that I can do it!” “The best bit was getting practical support and ‘having a go’ in a safe environment.
The training was spot on for my needs!

For more information, call 020 7871 5645 or email bespoke@mediatrust.org.