Block A, Centre House
We teamed up with Facebook yesterday at Advertising Week Europe to deliver our session From Brief to Output…Find out more
Media Trust, the UK’s leading communications charity, today announced the appointment of Su-Mei Thompson as the charity’s new…Find out more
Get tips and learn tricks to deliver engaging copy to grab your audience’s attention and prompt action! Learn new approaches…Book now
Writing engaging case studies has never been so important to showcase the impact your charity has. Putting forward the human…Book now
The Queen’s Young Leaders are an inspirational group of young individuals aged 18-29 from 40 Commonwealth countries, all dedicated to using their skills to improve the lives of others in their communities and beyond.
The award is run by The Queen Elizabeth Diamond Jubilee Trust, in partnership with Comic Relief and the Royal Commonwealth Society. This year 64 exceptional young people were chosen to receive the award and invited to London for a one week residential programme of training and mentoring, culminating with a visit to collect their award from Her Majesty The Queen.
Media Trust was invited to kick off the week long programme with a day of intensive media training, designed to build the skills and confidence of the Young Leaders and to raise awareness of their amazing work. Entrusted with such a special project, we turned to our corporate partners to help. We needed expert Media handling knowledge and skills to support the young people, making award-winning PR agency Weber Shandwick the perfect programme partner.
After an introduction to understanding the media and the do’s and don’ts of media interviews, each participant went on to practice both TV and radio interviews guided by Weber Shandwick’s experts and Media Trust's media trainers. They received 121 coaching, constructive feedback and tips on how to get their message across. The session culminated in a mock press conference, with six young leaders facing challenging questions from their peers and the trainers.
It wasn’t just the young award winners who gained something positive from the training. Patrick from Weber Shandwick reflects:
“It was a privilege to meet and coach remarkable young people who have already made such a positive contribution to their communities and who realise the importance of sharing their experiences with the wider world. Never before has a generation had such a range of communications channels available to them. Used wisely, these channels can help break down barriers, challenge intolerance, encourage inclusivity and promote active citizenship. As the world confronts multiple challenges to peace and stability, perhaps these Commonwealth young leaders can help point us all towards a better collective future.”
A number of the Queens young leaders have put their training into action with many featuring on the news since returning to their home countries as well as appearing on BBC Radio 4 in August 2016.
Commenting on the experience, one of the award winners said:
“I realised that the interview is not about the journalist, but about you. I have control of the interview at all times. Knowing all of this has given me much more confidence to be interviewed.”
If you would like to find out more about arranging a bespoke training package for your organisation visit the bespoke training section of our website or get in touch with the team on firstname.lastname@example.org or call us on 020 871 5600.