Child Bereavement UK

Child Bereavement UK supports families and educates professionals when a baby or child of any age dies or is dying, or when a child is facing bereavement. Every year they train over 8000 professionals, helping them to better understand and meet the needs of grieving families.

Child bereavement is sadly more common than people think; around 111 children are bereaved of a parent every day (nearly 41,000 p.a.) and one in thirty children will experience a significant bereavement by the time they reach 16. 

The charity’s work in the London borough of Newham, which is funded by City Bridge Trust, provides free, professional bereavement support to families affected by child bereavement. They also work across Newham and Hackney to raise awareness of the impact of child bereavement on families, to make it easier for friends, family and the community to offer support.

Child Bereavement applied to for the Telling Your Stories project; a volunteer filmmaking scheme which Media Trust runs in partnership with City Bridge Trust.

The project enables ten charities supported by City Bridge Trust to have a film made pro bono by a professional filmmaker who has volunteered their time and expertise.

We paired Child Bereavement with volunteer filmmaker Andy Brooking. Andy has over 15 years experience and has worked with ITV, Sky and A+E Networks. 

The Challenge 

Child Bereavement UK wanted the film to raise awareness of their Family Support Groups for bereaved parents and children which aim to decrease the families’ sense of isolation.They also wanted the film to increase the families confidence in attending the groups.

Child Bereavement UK

They wanted to convey that Child Bereavement UK’s Family Support Groups can help children and their families to rebuild their lives after the death of someone important to them.

The film also needed to communicate their services to a broader audience (supporters, professionals, corporates, volunteers etc.) capturing hearts and minds and encouraging support of and involvement with the charity.

Our volunteer filmmaker, Andy Brooking, rose to the challenge, making Child Bereavement UK a powerful case study-driven short film.

I was particularly keen to sign up and volunteer my time with ‘The Telling Your Stories’ project, allowing smaller charities to have content produced which usually they can’t afford, and make a difference, no matter how big or small."

The Outcome 

Child Bereavement UK were delighted with the film Andy created and it is already creating an impact. Jane Keightley, Head of Communications at Child Bereavement UK said: "The process of working with Media Trust to make a short, promotional film for Child Bereavement UK was professional from start to finish… Andy, was an excellent match for Child Bereavement UK and we are indebted to him for volunteering his time and skills to direct a sensitively made piece of film which is powerful, moving, and beautifully shot and edited."

Two months after the film was launched it had already been watched 3,948 times across Facebook, Twitter, YouTube and Instagram, and the numbers are still rising. Jane said: "The film has proved to be a useful resource in promoting our family bereavement services in East London and beyond, helping us to reach more families in need of support. It has been widely shared on social media and used at our open days, training and fundraising events."

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