The Royal Hospital, Chelsea

Chelsea Pensioners from Media Trust on Vimeo.

The Royal Hospital was founded in 1682 by King Charles II as a home for soldiers who were unfit for further duty because of injury or old age. It is now a retirement home and nursing home for around 300 British soldiers.

Challenge:
The Royal Hospital in Chelsea wanted to update their image and have a film that had emotional impact and helped them raise funds.

Action:
The men in red coats are a familiar sight on the streets of Chelsea, but who are they and what is their story? We made a film that told the story of 'Alan', one of the Chelsea Pensioners who went to war when he was just fourteen years old. The film revealed how Alan coped with the loss of a leg, and how after his wife died the Royal Hospital offered him a place to call home.

Outcome:
Laura Card, Marketing Communications Manager at The Royal Hospital Chelsea, said: "Working with Media Trust was very easy – from the initial meeting where we talked about what we wanted the video to achieve, to the actual production process. The video they produced was wonderful – telling our story through the eyes of one of our residents in an emotive and captivating way.

"We will definitely use their services again and would recommend them to any other charity."

For more information, call 020 7871 5627 or email productions@mediatrust.org.

Talk to us

Tel: 020 7871 5627
Em: productions@mediatrust.org

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