The Childhood Trust

'The Childhood Trust' Campaign Film from Media Trust on Vimeo.

The Childhood Trust works to alleviate child poverty in London focusing on supporting grassroots and community-led organisations that deal with the consequences that children face when living in poverty. They believe every child in London deserves the possibility of a happy, safe childhood and so they fund the very best initiatives and projects that deliver vital support to the communities they serve.

The challenge was to produce a campaign film to support the charity's Big Give Campaign and to convert it into mini clips with a call to action that could be used on social media to support the campaign.

Following a positive feedback from a previous campaign, we re-versioned the film using an extension campaign called Summer Smiles. This film's role was to raise awareness and create an action of giving in a time-limited manner. 

The video effectively engaged over 2,000 views in just two days and helped raise an incredible £527,627 in online donations for the 18 charities that took part in the Summer Give Campaign. To date the video reached over 7,500 views via YouTube. 

Lisa Galiani, Chief Executive at The Childhood Trust said "Allow me just to share the fantastic outcome of this campaign - £527,627 raised for 18 projects which will hopefully help 20,000 children during this summer campaign. In my opinion, the video Media Trust made was critical to that achievement. Very many thanks!"

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