Macmillan Cancer Support

Macmillan: 'Age Old Excuse' Campaign Film from Media Trust on Vimeo.

Macmillan Cancer Support strives to improve the lives of people affected by cancer. As one in three people will get cancer, we will all be affected. And as treatments improve, more people will live with cancer in their lives. Macmillan provides the practical, emotional and financial support that extends beyond medical help.

Challenge:
To produce a film promoting the Age Old Excuse campaign - a campaign that aims to ensure older people are offered cancer treatment and care based on their needs and not their age.

Action:
We made a short campaign film starring Sir Patrick Stewart that challenged perceptions and illustrated that age was just a number by featuring older people taking part in activities and situations some may not have expected.

Outcome:
Macmillan's Kajal Odedra said: "Working with the Media Trust has been great. From the off-set there was passion and enthusiasm in the project to ensure a great product and the whole process felt very collaborative.

"The director, Gavin Tomey, was incredibly professional and a real pro – working with an A-Lister such as Sir Patrick Stewart did not faze him and the resulting footage was excellently shot and directed. Many would have crumbled!

"The impact has been phenomenal. In just over three weeks we hit 100,000+ views, 19,000+ unique visitors to the campaign page and 3,000 signed the petition. These figures have completely surpassed targets and impressed us all." 

For more information, call 020 7871 5627 or email productions@mediatrust.org.

Talk to us

Tel: 020 7871 5627
Em: productions@mediatrust.org

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