Block A, Centre House
Living Streets is a UK charity campaigning for safe, attractive and enjoyable streets since 1929. Throught their local groups of volunteers marching up and down the country they manage to get over 1.6 million children involved in their annual "Walk to School" campaign.
Living Streets approached Media Trust in March 2015 to talk about a project that they felt would speak to a range of audiences about two things - the benefits of walking and the work they do to encourange it all over the country. The brief later on focused on audiences related to schools - students, teachers, parents and local authorities, with a strong emphasis on students, as the focal point of the project.
Considering that younger audiences can be hard to reach via traditional formats (e.g. the 'talking heads' approach) we came up with a more creative way to engage with them - talking shoes.
Inspired by Aardman Animantions' Creature Comforts, Media Trust created two short films in which shoes speak on behalf of their owners. The audio for the films was taken from interview conducted with real school children in four regions of the country: the North East, North West, East Midlands, and South East.
The end result is a series of funny and creative films which voices young strudents' enthusiasm for walking and examples of the work Living Streets does in schools to encourage them, executed in a way which is engaging, captivating and entertaining for children. The films are currently being shown in schools nationwide to help spread awareness of Living Street and its cause.
Digital Coordinator at Living Streets, Matthew Cunningham said 'We choosed Media Trust because they have a reputation for truly 'getting' what their charity clients do, something that many production companies wish was true. Both the producer and the director worked closely with us to steer us towards our aims and also challenging us. We arrived with some ideas, and left with the best one brought brilliantly to life. We would definitely recommend them.'
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