HAFAD

Hammersmith and Fulham Action On Disability (HAFAD) is an independent organisation that promotes equality for disabled people. It offers high quality services and campaigns to remove artificial barriers to develop opportunity and independence.

The challenge:
To establish levels of brand awareness and recognition among key audiences.

What we did:
Media Trust provided a consultant for 20 days over a six-month period, with the service including a communications workshop with key staff and nine focus groups with key stakeholders to gauge HAFAD's brand awareness and recognition.

Outcome:
HAFAD now has a comprehensive communications strategy; a communications action plan; a house style guide for brand and marketing; and a website refresh brief for tendering process. A HAFAD spokesperson said: "The business plan is to be rewritten in the light of the consultancy with Media Trust and we are confident it will inform our work for the next 3-5 years."

For more information, call 020 7871 5645 or email consultancy@mediatrust.org.