Friday 23rd March 2012
Mobile phone users can do their bit for the environment by downloading a ringtone celebrating Earth Hour.
Altruistic brand Don't Do The Dodo have created the Turn It Off ringtone featuring presenter Bill Oddie to mark the event on March 31.
It is encouraging people to download the ringtone and keep it on their phone for the next week to show support for the World Wildlife Fund (WWF) campign, which calls for people to turn off their lights for one hour from 8.30pm on March 31.
Don't Do The Dodo aims to encourage children to embrace conservation in a fun and accessible way that can become a part of their everyday life.
The organisation will donate half of all its profits to environmental projects.
To download the ringtone visit http://www.dontdothedodo.com/ddtdodohtml/freebies.html.