Thursday 26th April 2012
Generous people are being called on to give more money, time and energy to good causes.
The Give More campaign is urging people to support charitable organisations over the next 12 months and inspire others to do the same.
Research commissioned by the campaign to coincide with its launch, shows that the most generous residents in the UK can be found in Wales, where 70% of people gave time, money or energy over the past six months.
The research carried out by YouGov also shows that over the past six months 62% of adults across the UK have supported good causes, while 79% think the UK is a generous nation.
The causes people care most about are children and young people, 16%; health, 16%; and animals, 11%.
Just over half the people asked said need in their community has increased in the past year, while 57% said it is likely to rise over the next year.
Martyn Lewis, chairman of the National Council For Voluntary Organisations (NCVO) and Give More supporter, said: "Need is clearly going up in our communities as they have to deal with high unemployment, food poverty, soaring living costs and a decline in resources, and charities and community groups are struggling to cope with the increased demand while also feeling the pinch themselves.
"Our aim is to encourage as many people as possible to join together and make a public commitment to give more money, time or energy to good causes over the next 12 months and to encourage others to do the same."
In a bid to boost giving, the campaign will be heading to cities across the UK. It will visit Belfast, Cardiff, Glasgow and London on April 26 and Aberdeen, Birmingham, Bristol, Manchester, Newcastle, Norwich, Sheffield and Southampton during May.
For more information visit http://www.givemore.org.uk.