Put simply, PR is a way of reaching people and influencing how they see you, using a range of activities from seeking media coverage to strategic partnerships.
Introduction to PR
If you’re a small charity or support organisation, you need to start thinking of the local (and indeed national) press as a marketing tool. Here are some tips.
Editors and journalists receive thousands of press releases each day, how do you make yours stand out?
Five steps to success - this industry best-practice model outlines five basic steps to the process of planning your PR.
Take a look at some example press releases, plus useful links and guides to perfecting your PR.
