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Chaired by the Daily Telegraph's Matt Warman at Channel 4's headquarters in central London, Media Trust's GoMobile Spring Conference explored the mobile landscape; what the future of mobile will be; how it fits into a wider strategy; and what opportunities it presents for personalisation and location-specific services. We heard from leaders in the field across a range of industries providing case studies, how to guides and an outline for the sector in 2013. The event also provided plenty of opportunities for engaging discussion with a panel debate and focused workshop sessions.
Visit our GoMobile site for more resources from the day and top tips from speakers.
New Relationships – Charities And The Mobile Revolution
Director, Vodafone Foundation
Andrew reveals the findings of a new mobile report published to coincide with the conference. He'll address the challenges involved in navigating the mobile landscape and how charities in the UK and beyond are tackling these issues.
On The Sofa, On The Move, In The Moment
Director of UK Sales, Twitter
As the world moves increasingly mobile, how does this affect the mindset of those online. In this presentation, Bruce will outline the mindstates that we increasingly need to understand to communicate effectively with prospective donors. What are the new rules that non-profit organisations must consider?
Making The Most Of Mobile
Paul will provide an enlightening tour of making the most from mobile, from humble SMS to what makes a great app.
What I've Learned About Mobile
Head of Digital Engagement, UNICEF UK
Laila will take us through a few learnings and cases from her personal experience of mobile projects at UNICEF and more.
The Future Of Mobile
Head of Media Futures, Carat Global Management - part of Aegis
Mobile is becoming 'normal' in the UK and beyond. It's normal behaviour to connect to the internet on a mobile device, and we need to look beyond distinctions of 'mobile internet, 'mobile users' and so on. The presentation will look at developments in technology that will soon provide even more opportunities for charities in communicating and fundraising, including targeting and measurement.
Mobile Essentials - Just getting mobilised? Get to grips with the basics!
If you’re new to mobile this is the one for you - mobile jargon will be explained and you’ll learn what to prioritise and the basics to get you started. Speaker(s):
• Jon Meggitt - Founder, Architect (part of Golin Harris)
• Rob Mosley - Creative Director & Founder, Nonsense London
Mobile Websites - Google will show you everything you need to know
Your supporters are already mobile. Are you? Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. You've come to the right place to get started. Speaker(s):
• Rich Pleeth - Consumer Marketing Manager, Google
Innovative Apps - What's behind an app and how creativity counts
Apps are the current flavour of the month with organisations worldwide – everyone seems to want an app. This workshop introduces some of the most innovative charity apps around and explores how and why they’re created. Speaker(s):
• Iris Lapinski - CEO, Apps for Good
• Graeme Manuel-Jones - Digital Media Manager, Diabetes UK
• Tim Harford - Head of Donor Care & Community Fundraising, Depaul UK
Mobile Strategy - Find out how to embed mobile within your communications strategy
MMobile is a vital part of any communications strategy today – and it needs to complement all your other communications channels. Find out why, how and when to incorporate it. Andy Nash from Macmillan Cancer Support takes you through the different mobile approaches to engage with your audience. Speaker(s):
• Andy Nash - Digital Project Manager, Macmillan Cancer Support
• Darron Mark - Business Development Executive, instaGiv
Mobile Fundraising - Learn how to reach donors through mobile now and in the future
Understand how the future of your fundraising will be revolutionised by mobile and how you can best reach your audience on the move. Speaker(s):
• Dylan Parkes - Director of Public Fundraising, WWF UK
• Tim Longfoot - Managing Director, Open Fundraising
Mobile Campaigning - Effective campaigning in a mobile world
People are spending more and more time on their mobile and less and less time on their desktops. This session will show you some startling numbers and help you understand what the new mobile world means for your campaigns. Speaker(s):
• Johnny Chatterton - Deputy Director Campaign Innovation, Change.org
• Tom Allen - Global Engagement Manager, ActionAid International
Social Challenges - Find out how to use technology to tackle social challenges
Mobile technology is more and more ubiquitous, providing a great source of innovation not only changing the way we shop, communicate and work, but also how we approach social challenges. As such, this session gives you the opportunity to hear more how such technology is being imaginatively used to tackle big social challenges, from unemployment, to education, to overcoming social isolation. We’ll help you understand what you should consider when applying to Nominet Trust for funding, offering Q&A for your pre-application enquiries. Speaker(s):
• Dan Sutch - Head of Development Research, Nominet Trust
Storytelling - What you need to know about telling stories through mobile phones
You’ll hear all about Sky Television’s “mojos” – mobile journalists – who use mobile phones to gather local stories for SKY Tyne and Wear. You’ll also learn how you can become a citizen journalist using your mobile to tell the stories of your beneficiaries and how you can distribute all your news. Speaker(s):
• John Coster - Founder and Editor, Citizens' Eye
• Alan Fransman - Head of Community Media, Media Trust
• Simon Bucks - Associate Editor, Sky News
• Augmented Reality - It's Not All King Kong And 'Starbucks Street'
Sarah Hartley - Managing Director, Talk About Local
An introduction to an initiative to use AR technology for useful, relevant, local content that matters. In this lightning talk, Sarah Hartley will explain how Talk About Local is working to keep the reality in AR.
• Youth For Social Good
Sylwia Presley - Founder, @BarcampNFP and Director, Voice
In this short presentation, Sylwia will explore opportunities for nonprofit organisations to target, engage, fundraise but also create solutions with the help of younger generations. We will look at specific case studies of youth and mobile technology for social good. We will also discuss new models of collaboration between fundraisers and younger mobile users.
• Using Mobile For PR
Heleana Quartey - Head of Digital, Lewis PR
• Connecting With Audiences Across Multiple Platforms
Mark Atkin - Director, Crossover
What have we learned about how audiences behave in order to maximise engagement across platforms? A whistle-stop tour from the birth of radio, through TV and digital, ending with the converged world of connected TVs that will help us understand how to produce for the audiences of the future.
Growth of mobile: Is mobile creating more divisions or creating a more connected society?
• Sue Llewellyn - Journalist, Broadcaster and Co-Founder of Ultra Social
• Dan Sutch - Head of Development Research, Nominet Trust
• Helen Milner - Chief Executive, Online Centres Foundation
• James Magowan - Strategy Director, Tomorrow's People
• Robin Spinks - Principal Manager, Digital Accessibility, RNIB