Report your results: measure your marketing activity

May 20

Weber Shandwick, Fox court
14 Grays Inn Road
London
WC1X 8WS

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Time:

10:00 AM - 4:00 PM

Description:

Measuring the effect of marketing is always difficult, and knowing how and when to adjust your communications mix is difficult to do without data. As everyone puts more emphasis on showing results, get your head around marketing metrics to prove what you do works. Make sure marketing can take its share of the credit and next year’s budget.

Ideal for you if:
You want to quantify the effect of your marketing spend for your key stakeholders.

Back at work, you’ll:

• Define your objectives and make them SMART*
• Measure the impact of online and offline marketing activity
• Report back to get your stakeholders and funders on board

Speakers:

• Phil Gray, Marketing and Communications Director, Institute of Auditors
• Philippa Snare, Group marketing director, new technologies, Microsoft
• Stewart Goshawk, Principal Grants Officer, The City Bridge Trust
• Chris Arnold, Founder and creative partner, Creative Orchestra

*A SMART objective is Specific, Measurable, Achievable, Realistic and Time-based. It’s not an aim – it’s one of the steps you need to take to achieve that aim

VAT will be charged at 17.5%

All our courses are subsidised for support providers through the Capacitybuilders Improving Support programme. Please call us to find out more 020 7217 3779

You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7217 3779.

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