Marketing strategy

May 31

Centre House
56 Wood Lane, Shepherds Bush
London
W12 7SB

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Time:

10:00 AM - 4:00 PM

Description:

Take a step back from your busy tactical workload and get expert help in developing your essential marketing strategy.  Whether you're writing a strategy for the first time, or want to refresh and revitalise your organisation's communications, plan now and give yourself a great chance of delivering great results this year. 

Ideal for you if: You want to make sure your comprehensive marketing strategy will realistically meet your organisation’s needs.

Level: Develop or refresh your strategy skills

Past delegate's best bit: "Tips, clearer strategic focus" Community Matters

Back at work, you’ll:

• Set aims and objectives
• Manage expectations
• Build in monitoring and reporting structures

Trainer- Oliver Hickson

Oliver left COI in November 2010 to set up his own communications agency, Hickson Communications, specialising in public sector, charity and communications best practice. He now has a client list of 12, ranging from agencies, trade bodies to clients.  He is at the industry forefront of evaluation best practice and proving the value of communications. 

His most recent charity work is with Euradia (through Media Trust), the European advocacy body for diabetes research. Oliver has put together a strategic communications programme and plan for them.

At COI Oliver was most recently the PR & and Client Director.  He joined COI in 1995 as a Sponsorship and Promotions Manager. As PR & Client Director at COI he looked after all PR agency (£25 million a year), best practice PR evaluation, Education and Armed Forces PR work. Previously COI’s PR & Sponsorship Director, growing a team from 8 to 30.  Oliver produced the government sponsorship guidelines, set up COI’s partnership marketing and cultural diversity offer. He also looked after corporate communications for COI.

Prior to COI worked at Alan Pascoe Associates in Sports Marketing and at Guinness PLC as a Sales/Marketing graduate trainee.  

 

 

VAT will be charged at 20%

You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5653

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