Local media

May 10

Centre House
56 Wood Lane, Shepherds Bush
London
W12 7SB

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Time:

2:00 PM - 5:00 PM

Description:

Get to know local and radio journalists and their needs. With the right outlets for your stories, you’ll increase your media coverage without wasting resources. Take an afternoon to find the local angle in your story, work with experts to identify your principal audiences and create opportunities to approach local media outlets. Pitch your stories, pictures and events to a journalist who can reach new supporters in your area. Make your story work in sound, and radio broadcasters could reach masses of your target audiences in a whole new way, without paying for advertising.

We all dream of a full-page feature on our work in a national daily newspaper, but radio and your local print journalists can actually do more for your work, your objectives and your campaigning. Make use of the free news distribution services and other tools available.

Ideal for you if:

You want to tailor your approaches to the right media channels and need a steer on making your local PR reach further and faster.

Back at work, you’ll:  

• Write your story for the right places and the right audiences
• Make the right approaches to get coverage
• Build great relationships with local and radio journalists

Trainer: Alex Delaney, Communications Outreach Manager, Media Trust  

Alex is a trained journalist and third sector communications expert with 5 years experience in the sector working in marketing, public relations and brand management for a number of charities including Time Bank, Transforming A Generation and British Youth Council.

Alex regularly delivers workshops at conference on how to hit headlines and tutors on how to achieve national, regional and local press coverage for newsworthy stories. Her role as Communications Outreach Manager also requires her to regularly train communities in the use of citizen journalism.

 

VAT will be charged at 20%

You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5653

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