Get your Story into the Media

Apr 20
Centre House
56 Wood Lane, Shepherds Bush
W12 7SB

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10:00 AM - 4:00 PM

*A new course from Media Trust*

You want to raise awareness of the work your charity is doing, but where should you start? What will grab the attention of journalists and ensure that it is your story that they are telling?

This course will hep you to up your PR game and reach your audiences through print and online media. Pick out the stories that will get you noticed, learn how to tell them in press release format and perfect your pitching skills in this comprehensive introduction to media for charities.

Ideal for you if you want to you are new to PR or want to refine your press release writing and pitching skills.

This course will help you to:

  • Identify your newsworthy stories
  • Write press releases that will get noticed
  • Find and pitch to journalists using traditional and digital methods

 Level: Beginner

About the trainer:

Ruth Peacock has been a journalist for 30 years, mainly with the BBC, where her career included reporting for radio news as the religious affairs reporter and correspondent. She worked for many years for the General News Service in the BBC newsroom, supplying local radio and the nations with national and international news. She set up the GNS 'two way' service, where guests sit in a studio for two hours to be interviewed by 12 local and regional radio stations on news stories.  

Ruth was deputy training manager for the BBC when they moved into their new offices in W1, plotting more than 20,000 training days, managing both leadership training and inductions for 15,000 staff. Since leaving the BBC, she has delivered media training and PR campaigns for a variety of charities. She has also led a strategic review for a global charity going through organizational change. Ruth has been a trustee for three charities and has worked as both a volunteer and trainer for the Media Trust, with media matching, bespoke training and CSR projects. 

VAT will be charged at 20%

You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5600.

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Tel: 020 7871 5600

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