Communicate your impact: know your audience

Nov 16

Fox Court
14 Gray's Inn Road
London
WC1X 8WS

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Time:

8:30 AM - 11:00 AM

Description:

Just like one-size-fits-all, one message to many stakeholders leaves most unsatisfied.

To communicate well, you need to know your audience: understand who you're talking to, their priorities, concerns and their history with you, and tell them what they want to know, not what you want to tell.

Join our panel of experts and charities experienced in profiling and researching their audiences to discuss how best to improve the effectiveness of your comms, even on a shoestring budget.

Back at work, you'll:

- research and segment your audiences and key stakeholders

- agree your priority target audiences

- better target your comms resources to achieve desired actions from each stakeholder group

Ideal for you if:

You want to get the right messages to the right people at the right time, to make the most of your comms

Speakers:

Rachel Escott, head of audience development services, Audiences London

Gemma Richardson, consultant, Financial Ombudsman Service  (former Head of Customer Experience, The National Archives)

Michael Wagstaff, head of public sector research, YouGov (delivering research and consultancy to not for profits and charities)

Simon Burne, consultant, Think Consulting (former Chair of the Institute of Fundraising)

For more information, call us on 020 7217 3779 or email trainingandevents@mediatrust.org

You can book online now with a card or by invoice (see 'other payment options' below), or call us on 020 7217 3779

VAT will be charged at 17.5%

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