Pitching to journalists and news release writing
Confirmed speakers include:
Samira Ahmed, News presenter and journalist, Channel 4 News
Oonagh Baerveldt, Assistant vice president, Deutsche Bank
Linda Rose, Freelance Media Consultant and Trainer
- Date:
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Tuesday 18 March 2008
- Time:
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10:00 AM
- Event type:
Workshop
- Description:
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In today’s competitive media environment you only have 30 seconds to grab a journalist’s attention. The first part of this combined workshop is run by leading journalists who will help you improve your media pitches and get your organisation valuable coverage. This is followed by a practical session on how to perfect your press releases to ensure they don't end up in the newsroom bin.
- Outcomes:
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- Learn about the role of the news release in achieving coverage for your organisation
- Discuss when its best to use a news release to get your story out
- Discover how to avoid misusing a news release and stay on the right side of journalists
- Hear from media professionals about how to format and structure your release
- Understand how to assess content, style and tone for relevant publications
- Practise turning your own story into a release - receive expert analysis and advice
- Location:
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Central London venue tbc
Greater London
- Cost:
£211.50 (inc VAT) charity / voluntary
£258.50 (inc VAT) public / private- Contact:
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Training and Events 020 7874 7610 or email: trainingandevents@mediatrust.org
- Getting there:
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Details will be sent once you have booked a place. Delegate registration begins 30 minutes before start time.