Up for Arts campaign
'In 14 years of operation the Voluntary Arts Network was unable to achieve that which our partnership with the Community Channel achieved in just 60 days. Voluntary Arts England was resourced, enabled and supported through Media Trust Campaigns.
We were given access to additional personnel, a range of PR
mechanisms, branding, communications and expertise which allowed us to get our message out into the public realm.
We have a lasting legacy and a new relationship with grass roots groups and individuals who would otherwise never have benefited from this work.'
Reemer J Bailey
England Coordinator, Voluntary Arts England.
Up for Arts campaign
'We were impressed by the experience of working with the Media Trust
on news coverage of the Up For Arts campaign. Everything about the campaign seemed tailored to
ensure a smooth and mutually beneficial relationship with the local
media.'
David Jennings
Acting Head of News, ITV Tyne Tees
Up For Arts campaign
'I am writing to thank you and the team for involving our radio
stations
with the 'Up for Arts' campaign in Newcastle. The communities we serve
are at the heart of everything we do on and off air. Having the
opportunity to connect with our listeners and to assist in engaging
some potentially difficult to reach and more diverse groups has been
very worthwhile for us.
Sally Aitchison
Managing Director North East England and Magic Network North, Emap Radio
Chinese New Year campaign
'ITV Local is delighted to work with the Media Trust to help raise
the profile of the videos and programmes they make. Widening access to
the media allows us to open a window on Britain’s diversity. It’s an
important cause and the Media Trust plays a vital role.'
Lindsay Charlton
Director of Programming, ITV Local
Give More Get More campaign
'Ogilvy has been delighted to work with Media Trust on their
Volunteering for All campaigns. We enjoyed the creative challenge in
doing the work and getting to grips with the motivations of the target
audiences - unemployed, those with disabilities and ethnic minorities.
The
creative teams found it motivating to work on a project that impacted
on the target audiences and also working on a major government
initiative. The icing on the cake was that we were able to secure a mention in The Sun's 'Dear Deidre' column for both campaigns!'
Victoria Farrall
Ogilvy
Skills campaign - Extra time
'I thoroughly enjoyed the programme, very well made and delighted to be able to share it with the Sky Sports viewers.'
Sue Ashworth
Sky Sports
Spring into Action campaign
'Media Trust brings a focussed, media-savvy approach to all its work.
Media Trust Campaigns took what could have been a very dull story about eco-friendly plant pots and, with a little creative thinking, turned it into a bespoke page lead, good enough for a national newspaper.
Kenny Campbell
Editor, Metro Newspapers
Spring into Action campaign
'BTCV worked with Media Trust Campaigns to help extend our Spring into Action volunteering campaign to under-represented groups. The resources and expertise that Media Trust brought to the campaign, not to mention the hard work and determination, were vital in helping us to reach into new areas such as mosques and job centres.
Helen Mitchell
PR Manager, BTCV