Meet the team

Lara Samuels
Campaigns Director

Lara Samuels Before joining Media Trust in 2006, Lara spent several years at COI (Central Office of Information), where she worked on a wide range of high profile, multi-media government campaigns. These included anti-smoking, 5-a-day (encouraging people to eat fruit and veg), pensions and benefits and child immunisation. Prior to this, Lara worked at advertising agency Bates UK, handling a variety of accounts including charity Dogs Trust.


Keith Winestein
Marketing & Media Manager

Keith WeinsteinKeith joined Media Trust in 2006 with over seventeen years experience working in the charity / voluntary sector. Keith previously worked for the National AIDS Trust on World AIDS Day and HIV prevention campaigns.


Laraine Winning
Regional Campaigns Manager

Laraine WinningWith over 25 years of media industry experience, Laraine has established and managed social action services with companies such as EMAP and Granada TV and has worked as a National Broadcast Manager within BBC local radio. She has pioneered new forms of education and information campaigns with media companies across the UK and Europe and was the Executive Producer for Granada TV's Chalte Chalte Asian magazine programme. Laraine is based in Media Trust's Manchester office.


Eva Fryc
Campaigns Co-ordinator

Eva Fryc Before joining Media Trust Campaigns, Eva worked for the Prince's Trust as a Development Manager for the Hertfordshire and Bedfordshire Regions.