Watch Media Trust’s expert panel session at Advertising Week Europe

We teamed up with Facebook yesterday at Advertising Week Europe to deliver our session From Brief to Output in One Day: The Results.

Part one of our activity began behind the scenes of Advertising Week on Monday, when social housing charity Soha Housing challenged a cross-agency, multi-discipline team of expert volunteers from advertising agencies BBH and AMV BBDO plus creative strategists and planners from our partner for the session, Facebook. They were given a shoestring budget and just one day to devise an ingenious campaign to wow the charity and their industry peers and most importantly, change the perception of social housing tenants.

Yesterday we saw our team take to the stage to showcase the results of the challenge to a panel of industry leaders chaired by newly appointed Media Trust Trustee and BBC Economics Editor, Kamal Ahmed. Their presentation was followed by a Q & A from the panel, Soha Housing and audience members.

Our panel of experts included: Ed Couchman, Director of Agency Partnerships, Facebook; Bridget Angear, Joint Chief Strategy Officer, AMV BBDO; Amelia Torode, Chief Strategy Officer at large and Jon Peppiatt, Chairman, BBH London.

Catherine Little , Assistant Director of Strategy and Governance at Soha Housing said: " Wow! We've got our campaign. We all left the room feeling so excited and positive. I feel as if we stepped outside of the housing sector bubble this week. We’ve been energised and excited about the possibilities created by this link up. I want to say a huge thank you to Media Trust for making this possible – and to all the creative talent that put together this idea"

So what did our team come up with?  Watch the session to find out.

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