News archive - 2012


Porter Novelli and Media Trust today announced the six shortlisted candidates for ‘Charity Voice 2012’, an award recognising talented spokespeople in the not-for-profit sector.

The award launched in April last year to highlight the importance of good communication skills for spokespeople in charities and the public sector. Nominees were selected from delegates attending Media Trust media interview training sessions during the past year run by Porter Novelli at their in-house facility, Studio 31.

The six shortlisted candidates for Charity Voice 2012 include representatives from large and small organisations including ASH Wales, KeyRing Living Support Networks, Muscular Dystrophy Campaign, British Association of Dermatologists, Environmental Funders Network and Action Aid International.

Neil Bayley, UK Corporate Practice Leader at Porter Novelli said: “Over the last year we’ve trained nearly 50 spokespeople from charities and voluntary groups. This brings the total number supported through our pro bono partnership with the Media Trust to nearly 200 in the past three years. Third sector organisations have a great opportunity to get positive profile for their campaigns by effectively contributing to media stories, so it’s great to see so much talent shortlisted. It will be a difficult choice on the day.”

Gavin Sheppard, Marketing Director, Media Trust added: “Training courses like the media interview training that we run with Porter Novelli are invaluable to help a charity raise its visibility, get its message across and its voice heard, successfully. Through Charity Voice 2012 we want to celebrate talented spokespeople from across the sector.”

The winner of the ‘Charity Voice 2012’ award will be chosen by a judging panel consisting of Editor of Guardian Voluntary Sector Network, David Mills, and Editor of Third Sector, Stephen Cook, along with Media Trust and Porter Novelli representatives. The winner will be announced on Tuesday 15th May 2012 and will receive a profile interview on the Guardian Voluntary Sector Network plus a free training session for six people at their charity as a prize.

Shortlisted candidates for Charity Voice 2012 include:

*Nick Perks took part in a media interview training course in August 2011, while he was coordinator of the Environmental Funders Network. In April 2012 he finished work for EFN, and he will be travelling between May and August 2012 when he takes up a new role as Trust Secretary of the Joseph Rowntree Charitable Trust.

James Watson, an Account Director at Halogen, a Property PR and marketing agency, was matched with Survivors UK – a charity supporting male victims of sexual abuse.

They were matched in January 2011, using Media Trust's free Media Matching service, to work on a PR campaign around the Six Nations Rugby tournament.  They got some amazing coverage in local, national and international press and TV – worth around £400,000 in total!

Survivors UK

The campaign, featured a Rugby Ball pierced by a nail and the message "Real Men Get Raped and Talking About It Takes Real Strength", was featured on 140 escalator panels in central London Tube stations during the tournament in February. The adverts also featured on two 48 sheet billboards at Clapham Junction station and on big screens at Waterloo station on 25th February and 17th March, when England are playing at home in the tournament.

Michael May of Survivors UK said: "We were delighted with the match and I found James very easy to work with, dedicated and full of good ideas. I'd be delighted to work with James again or to recommend him to another organisation looking for support.

In terms of organisational impact, we've doubled the hits to website; doubled the number of referrals for counselling; had an increase in calls to helpline, though this has been the least affected part of the service to date.  Of course, these are a snapshot of activity during the campaign and we'll have to monitor for 6 months to understand any longer term effects but we're happy with the result so far."

They received coverage on a number of platforms including: The Jeremy Vine Show, BBC Drivetime, Mail Online and The Times. They are looking for a pro-bono media agency to measure campaign value but current estimates on editorial coverage are around £400,000.

James Watson said: "Survivors was the first project I've worked on for the Media Trust and it was a really good experience. I was a little unsure how to approach it because the nature of their work is very serious stuff but my contact there, Michael May, used to work in PR so it gave us a good basis to work together. 

The result was a successful campaign, with coverage in the Evening Standard, a full page in the Observer and a feature spread in the Times as well as a full hour's discussion on Radio 4's Jeremy Vine show.

It was always going to be tough to get the national media to cover male sexual assault, but we got some good coverage and I think Survivors were pretty happy with the result. Overall a really good experience and I'm really keen to get involved with more work for the Media Trust."

Charities can apply for Media Matching and other services that Media Trust offers at Get Support.

Professionals can offer their services as a Media Matching adviser at Give Support.


Community Channel’s Arts360 - launching in May - is a broadcast and online initiative funded by Arts Council England to champion community arts and explore how community journalism can raise the profile of, and audience participation in, arts and culture amongst young people. The initiative will consist of two half hour specials for broadcast on Community Channel (Sky 539 and Virgin 233) this May alongside blogs, videos and content created by young people and housed across Community Channel’s online platforms that aim to kick-start arts debate and conversation.
Arts360 will run alongside Community Channel’s London360 and UK360 magazine shows that showcase the best community content from around the country to support and empower everyone to play their part in creating and sharing their stories.

Arts360 are currently looking for young people to contribute, for more information visit Arts360 or tweet ComChanTV.

David DukeDavid Duke, chief executive of Street Soccer Scotland (SSS) has been crowned the winner of The Change Makers, a competition run in partnership between Community Channel and The Sunday Times to find our change maker of the year.

David set up Street Soccer Scotland, a non-profit social enterprise that delivers a range of football-related services to socially disadvantaged adults and young people in 2009, as a result of his own personal experiences with homelessness and addiction.

Whilst living in a homeless hostel David saw first-hand how sport could benefit people in trouble, but most of the opportunities were yearly one-off tournaments as opposed to regular training and coaching sessions. He set up Street Soccer Scotland to engage socially disadvantaged people in evening and drop in football sessions, with the aim of using sport to further engage them in leadership programmes, helping them to start to rebuild their lives. The coaches at Street Soccer Scotland have often come through difficult problems themselves, and David thinks that this inspires people to look up to them and focus on their own recovery. In August 2010 David led his football team to victory in the Homeless World Cup.

Our winner beat tough competition to be crowned our change maker amongst 100 inspiring entries from across the country. He was selected as the winner of The Change Makers competition by a high profile judging panel made up of nine judges that included highly acclaimed business woman and Alan Sugar's right-hand woman in Ts The Apprentice Karren Brady, founder and editor-in-chief of The Big Issue John Bird, chief executive of Unltd Cliff Prior CBE, entrepreneur James Middleton, social entrepreneur Saeeda Ahmed and senior representatives from The Sunday Times and Community Channel.

As part of his prize David's impressive impact in the community was featured in The Sunday Times this weekend and he will also appear in a special episode of UK360 on Community Channel on Monday 16th April. David will also receive £500 from Media Trust to further his community work through digital media and a host of communications support from The Sunday Times.

Alongside David's accolade two other entries were 'highly commended' in The Sunday Times over Easter weekend, these were Anne Wallace from Stockport who revived her local precinct and brought the community together through her cafe and training centre and Terrie Johnson who runs Fruit to Suit, a healthy eating enterprise in schools.


Media Matching has teamed up with Community Channel's magazine show, UK360, to help local communities showcase their stories on national TV. We have been matching volunteer filmmakers to community groups and not-for-profit organisations to produce short films to feature on the fortnightly show. 

We matched a filmmaker to Huntington's Disease Association to create a film about their Southend community allotment project for carers and sufferers of Huntington's disease. You can see the positive impact the garden project has had on the lives of people affected by this debilitating condition in the fourth episode of UK360, now available online.

"What a lovely piece of film, I am delighted and so will the others be! Fabulous job, Thank you for everything." David McDonagh, Branch Chairman, Huntington's Disease Association.

What is UK360?

UK360 is a new magazine programme that gives a voice to positive community news and stories from across the UK. It is a platform for communities to share what’s important to them, showcasing people and projects that change lives and local areas for the better. Each fortnight a guest presenter will host the show, so far we have been fortunate to have the likes of; Anthea Turner, Benjamin Zephaniah and Sir Terry Wogan.

The show is funded by the Big Lottery Fund and the Cabinet Office, with the aim of championing and inspiring community reportage in the UK.

You can watch UK360 on Community Channel's website.

How can Media Matching help you?

If you're looking for free expertise to help your organisation communicate more effectively, you can use our online Media Matching service to place a request for the services of a media or communications volunteer.

With hundreds of media professionals signed up as advisers, you can get valuable advice and support on a wide range of media and communications services including PR, marketing, film, social media, branding and design.

Karren BradyKarren, 42, made her name in the world of football and has always had an entrepreneurial streak. At 23 she was the first woman to run a football club and has since been adorned with a host of awards and titles including 'Cosmopolitan's Woman of the Year' and 'Business Woman of the Year' in a national poll.

Now Karren is helping Community Channel and The Sunday Times to find their social entrepreneur of the year through The Change Makers campaign. In an interview with The Sunday Times this weekend Karren called for people to nominate people running projects or organisations that are having a significant impact on the community, saying 'If you're inspiring I want to know'. 

Karren will join a high-profile judging panel to select the winner of competition - who will be featured in an interview published in The Sunday Times newspaper, will receive a raft of professional media support from The Sunday Times and be awarded £500 from Media Trust to further their work through digital media. The winner will also be showcased in a special episode of UK360, Community Channel’s news magazine show dedicated to sharing the most inspiring local stories from across the UK.

Karren is also keen to pass on her top tips to budding entrepreneurs across the country, which include confidence, embracing ambition, learning to juggle and 'quite simply: hard work'.

Entrants need to act fast - the closing date for the competition is Wednesday 28th March at 12pm

For more information visit

Terrie JohnsonTerrie Johnson from Wallasey, Wirrel was featured in The Sunday Times this weekend as part of The Change Makers campaign, a hunt to find our social entrepreneur of the year.

Fruit to Suit, the company Terrie founded, was born while she did some supply teaching at an inner-city school in Birkenhead, six years ago. Just as she was pondering what to do next, tough new government guidelines banning junk food in schools had come in, forcing the closure of the tuck shop, which had been stocked with chocolate and crisps.

Terrie says, "As a mum, I became frustrated at not being able to buy healthy snacks for my children. I thought if I was struggling to find healthy snacks then thousands of other mums were too. Due to media coverage, school dinners were becoming healthier,  but schools were still selling junk foods through their tuck shops."

Terrie, 46, started giving out raisins and apricots at break, and interest in the healthy snacks steadily grew. Fruit to Suit now supplies 150 schools with apple bites, seeds, raisins and other healthy treats. The children who run the tuck shops get training in entrepreneurial skills and most of the profits go to charity or to school funds. The children who volunteer — aged from 8 to 14 — are given formal roles such as sales manager, finance manager and market researcher. They also learn to do their own stock-taking and accounts.

"At the beginning I ask the kids to draw what a business person looks like and they always draw a man in a suit carrying a briefcase," Terrie says. "At the end of the training we do the same exercise and they very often draw themselves. They've got the idea that a girl in pigtails can be a businessperson too. It's an important lesson for later life."

The children choose and promote their "snack of the week". "If it's apple bites, they'll be telling the other kids how good it is to eat apples," Terrie says. "That's one of the beauties of all this — because it's children who are running the tuck shops, they're the ones spreading the message about the benefits of healthy eating. There's a lot of positive peer pressure."

Terrie also hopes that her experience of creating a business that allows her to care for her family will be inspirational. "People think teaching is ideal if you have children because of the holidays but I never felt I got any quality time with mine because I had so much paperwork," she says. Now I do a lot of my work after they've gone to bed or get up at six in the holidays so I can put in a few hours and then spend most of the day with them. It has grown so much it certainly hasn't turned out to be the little 9-3 job I was imagining, but it works for me because I can fit my work around my life."

“When you have children you can lose a lot of confidence in your own abilities. I struggled to see myself as a business woman at first feeling like a 'mum in disguise', thinking one day someone was going to catch me out, 'She's not really a business woman, she's just a mum!’ Now I’m a business woman!"

Terrie was nominated for The Change Makers campaign, which launched on Sunday 4th March in The Sunday Times, and calls on the public to nominate inspirational social entrepreneurs who are running a project or organisation that is having a significant and positive impact on the community. We are looking to celebrate inspiring individuals who have found innovative and enterprising solutions to help tackle social issues.

For more information, and to enter visit

But hurry  - the closing date for entries is Wednesday 28 March 2012 at 12pm.

James Middleton

We are delighted to announce that our campaign to celebrate social entrepeneurs from around the UK has received the support of entrepreneur James Middleton, founder of The Cake Kit Company.

The Change Makers campaign, which launched on Sunday 3rd March in The Sunday Times, calls on the public to nominate inspirational social entrepreneurs who are running a project or organisation that is having a significant and positive impact on the community. We are looking to celebrate inspiring individuals who have found innovative and enterprising solutions to help tackle social issues. It could be someone who runs an educational club for young people, giving them a constructive and positive hobby or someone helping to provide local healthy produce for the community by running communal gardens.

In lending his support James, winner of several business awards, including the Smarta100 and the Haines Watts Young Entrepreneur Award, said "I want to support this issue, help people in this competition and see their companies and ideas and meet and talk to them. I want to share what I have learnt as a young businessman starting up my own enterprises to share that with others. I am passionate about social enterprises and giving everyone an opportunity"

In an interview with The Sunday Times James also passed on some advice for budding entrepreneurs "The trick is to write everything down, every idea, or you forget them. You have to be patient and try things out. Remember all entrepreneurs begin with just an idea", adding "I’m a dreamer. I want to encourage others out there to dare to dream too.”

The winner of The Change Makers will be featured in an interview published in The Sunday Times newspaper, will receive a raft of professional media support from The Sunday Times and be awarded £500 from Media Trust to further their work through digital media. The winner will also be showcased in a special episode of UK360, Community Channel’s news magazine show dedicated to sharing the most inspiring local stories from across the UK.

The closing date for entries is Wednesday 28 March 2012 at 12pm.


The 2012 IVCA Awards, will launch the brand new Creative Breakthrough Award in association with drpgroup and Media Trust at this year’s ceremony, rewarding and recognising the best under-30 corporate communication professional at the gala IVCA Awards Dinner on 23 March at the Grosvenor House Hotel. The ceremony itself, which has undergone a revamp for 2012, includes a whole host of new categories with the Creative Breakthrough Award promoting new talent and new ideas in one of the UK’s most celebrated business sectors.

The Creative Breakthrough Award challenges entrants to produce a treatment for one of three live briefs from the charities’, Vision, CP Sport and Meeting Industry Meeting Needs. Each charity will select one winner to go forward with their entry to be judged 50% by an expert panel and 50% by those attending the IVCA Awards Dinner at the Grosvenor House Hotel on the 23rd of March. Entrants can be comprised of individuals or teams of up to three and those either in full-time education or the first two years of employment within the creative, communication or production industries. All entrants must be under 30 years of age.

The award is being run with the support of Media Trust which is  offering each of the young finalists one day of pro-bono editing time at their offices with their in-house editor plus support from Jane Stephenson, Executive Producer of Media Trust’s award-winning production team, to help them produce a top quality film.  Media Trust have also produced a hints and tip guide to help the finalists make their films and chief executive Caroline Diehl will form a part of the expert panel judging the award.

Dale Parmenter, managing director of the drpgroup who are producing this year’s ceremony, commented on the new award: “Throughout the communications industry, on both sides of the client and agency tables, we are running the risk of overlooking the importance of new talent. In difficult times, the instinct to protect yourself and your business can kick in with disastrous results for the training and development of young professionals and the promotion of the industry to potential new employees.

This award seeks to recognise the talent, innovation and skills that lie in the young people in the UK looking to forge a career in one of the country’s most interesting and dynamic industries. Recognition of young achievers will ensure the health of our field for years to come and maintain the innovation and new thinking which makes us the world’s foremost industry for communications.”

Details on The Creative Breakthrough Award and how to enter can be found at

Under the Community Voices project communities across the UK are making a positive difference to their lives using creative digital media. With start up funding, volunteer mentors, training, and outreach support, we are supporting communities to find their voice and make it heard.

This year Community Voices is being funded by Nominet Trust and is supporting communities who feel voiceless due to disability, older age, or long term illness.

One of these communities is New Horizons Borders. They are a user lead charity for people with mental health problems in the Scottish Borders. The committee which is made up of members of the different groups in towns across the area decided that members needed a way of communicating with eachother outside of their drop in times.

The rural nature of the Scottish Borders makes life there isolating for some people, and the harsh weather can mean that during the winter months the drop in sessions can’t always happen. So they wanted to be able to support eachother at any time.

They applied to Community Voices for support to create a Ning site, which is an online social media site on which people can create their own profiles, add status updates, and message eachother. What they liked about Ning the most is that it can be a private network, and so can be restricted to only members of the group, which would make them feel safer when talking about their mental health and other personal issues.

So we gave them a small amount of funding to pay for the Ning subscription and arranged training for them on how to create and maintain the network themselves. One member of the group, Terry, says it’s going to be a real lifeline:

You can keep updated with New Horizons Borders and all the other communities by following the Community Voices blog and the 2011 projects page.


To mark the forthcoming international premiere of MTV documentary ‘Bullied’ – a collection of personal and compelling accounts filmed by 
young victims of bullying across the globe.

Premiering globally on MTV on Tuesday 24th January at 10pm (GMT)
MTV and charity Beatbullying have come together with Media Trust to discuss the issue of bullying in the UK.
15 young people aged between 17 and 20 years old were invited to MTV’s North London office to debate the issue of bullying following a preview of MTV's hard-hitting documentary, which presents a series of personal accounts from young people around the world who have experienced bullying in any one of its forms (physical, emotional and digital).  

Key themes that were raised in the discussion included the vital importance of empowering youth to have pride in their own individuality, the strength of friendship and respect and the life-long responsibility of every person (regardless of age) to stand up to bullying. In addition, the group identified the integral role and capability of the media to help shine a spotlight on the issue.

Liam Ellis 22 commented: 
“The documentary is a powerful reminder that bullying exists in many forms and can originate from anywhere.  What might be regarded as a joke to one person might be considerably more painful to another. If young people who being bullied watch this film, it will give them hope.”

Kellie O'Farrell, 22 commented: 
“Greater action should be taken to empower today’s youth to be proud of their individuality.  
Anti-bullying sessions should be a compulsory element of the school curriculum.”

Aaron Roach Bridgeman 25 commented: 
“Bullying is not something that starts and ends at school.  It stays with a person forever.  
We must never stop standing up to it.”

Filmed entirely by the contributors themselves, the moving and ultimately uplifting documentary shows what it’s like to live with the torment of being bullied and how one can overcome these struggles. Each contributor invites MTV viewers to experience life in their shoes as they describe their emotional stories. Victims not only bravely share abusive posts and texts, share diary entries of their darkest days, and recount the traumas of physical abuse, but they also open up about how they have grown and risen above the cruel behaviour of others.  MTV presents their story, in their words. 

Georgia Arnold, SVP International Social Responsibility, Viacom International Media Networks (VIMN), said: “We are delighted to have collaborated with two fantastic organisations such as Media Trust and Beatbullying to hear first-hand young people’s reactions to the documentary and the issue itself.  Their expert knowledge in this area has proven invaluable to us as we explore the severity of the issue in the UK.”  Arnold continued, “MTV has a long history of reflecting the issues that affect young people in the UK and around the world.  Through international initiatives including our online platform MTV Voices and international documentaries such as ‘Bullied’, we remain committed to acting as an advocate for young people everywhere, to do everything we can to make their voices heard.”

Sherry Adhami, Director of Communications, Beatbullying said:  “As a charity Beatbullying believe in working in partnership with other organisations to tackle bullying, which is why we are delighted to work together with MTV UK and Media Trust to engage with young people directly and raise awareness of the serious issue that is bullying.  We work with the victims of bullying through our Beatbullying schemes and CyberMentors site to give help and advice to vulnerable young people. We have seen over 800,000 young people access the site since we launched and we know from experience that where early intervention is possible. Whether it’s online or at school, young people have a right to live free from harassment.”

Katie Lloyd, Creative Media Director and Deputy Chief Executive, said: "We are proud to be working with MTV UK and Beatbullying to give young people the chance to express their views on such an important issue.  Media Trust runs a number of youth media initiatives designed to empower young people with the skills and confidence they need to get their voices heard and to encourage positive change in the world around them. We look forward to furthering our partnership with MTV in the future to enable even more young people to have their voices heard by a wide audience." 

Bullied premieres on Tuesday 24 January at 10pm on MTV

Media Trust was congratulated by Deputy Prime Minister, Nick Clegg as one of the leading companies in opening their doors to young people from all walks of life at a reception held in Whitehall last night.

Media Trust was named as one of the signatories to the Business Compact, the Deputy Prime Minister’s flagship scheme to create fairer opportunities to getting the best jobs.

Deputy Prime Minister, Nick Clegg, said:

“This is an important step towards a society where it’s what you know, not who you know, that counts.  Working with the Coalition, the biggest hitters in Britain’s business world are helping lead the way to a fairer, more open society.
“By opening their doors to young people from all walks of life, this marks the start of a culture shift at the heart of British business, driven by the belief that ability and drive should trump connections and privilege.
“I’d like to thank Media Trust for signing up to the Business Compact. This great news is just the beginning – I will be doing everything I can to bring even more businesses on board.”

More than one hundred of Britain’s biggest companies and top professional groups have signed the Business Compact, committing them to making entry into their professions fairer.

Media Trust were recognised for our working with media and communications organisations to open access and increase diversity in the industry.

The Business Compact forms a key part of the Deputy Prime Minister’s Social Mobility Strategy, launched in April 2011, which sets out the Government’s determination to ensure every individual is free to achieve, regardless of the circumstances of their birth. Businesses which sign up to it agree to:

  • support communities and schools to raise aspirations through, for example, reading and mentoring schemes or encouraging their staff go out to schools and inspire pupils about their careers.
  • open opportunities to all young people by advertising their work experience places through schools, online and in other public forums, rather than just giving places to their mates.
  • make access to internships open and transparent, paying interns the National Minimum Wage where they are legally entitled to it and providing financial support to ensure fair access, such as providing expenses and/or accommodation to those from less advantaged backgrounds to ensure they are not prevented from accessing opportunities by their financial circumstances
  • recruit fairly and without discrimination, ensuring that their recruitment processes don’t allow candidates to be inadvertently screened out because they went to the wrong school or come from a different ethnic group (including through using name-blank and school-blank applications where appropriate).

For further detail about Media Trust’s involvement in the Business Compact, please visit:

Episode four of UK360 - Community Channel's flagship magazine show that champions local communities - is presented by Benjamin Zephaniah. The show's producer, Joe Davis, gives his account of the poet's visit to the office last week:

Last Friday, acclaimed dub poet and writer Benjamin Zephaniah arrived at our Media Trust offices to present the fourth episode of Community Channel's flagship magazine programme UK360. After a tour of our office and conversations with several wowed members of staff, we managed to get down to business.
I sat down with Benjamin and we went through the script, he had few problems and was keen to dive straight in, at which point we headed over to our green-screen and practiced on the auto-cue. Playing with words and improvising some great phrases like “Benjamin Zephaniah, coming through your television wire” the talented wordsmith had an extremely relaxing presence and was effortless to work with.
Benjamin was particularly enthusiastic about our story on an eco-village in Leeds and expressed his own interest in joining one of these communities. He then went onto tell us tales of his time in China, where he learns martial arts and lives for several months of the year!
Before we knew it, the links were over and our London360 counterparts swooped in to pick Benjamin’s brain over a variety of topics, whilst the UK360 team made a frantic dash for vegan cuisine (as promised to our hungry presenter).
Check back here for an exclusive snippet of London360’s interview with Benjamin, his opinion over the verdict of the Stephen Lawrence trial and his reasoning behind rejecting an OBE.
After all the presenting and interviews were over, we all sat down for Benjamin’s preferred Indian dish - the Masala Dosa - and Benjamin let us know all about his near-lifetime veganism. After a debate over the benefits of veganism, he pointed out even vegans can be overweight, “think about it… Chips!”
Before leaving us, Benjamin mentioned the possibility of a Bob Marley Musical in the pipeline and said he was working on another album. He also reiterated a desire to present a feature for UK360 about his friends eco-village in Lincolnshire where they teach local kids about the importance of environmental sustainability.
Tune in to episode four of UK360 to see the man in action and for features on Asylum Justice in Cardiff, LILAC’s eco-village Project in Leeds, the Bristol Happy City Project and much more.

You can ‘Like’ us on our Facebook page to stay updated. If you’ve missed an episode of UK360, you can catch up on our first three episodes here.

Episode four airs on Community Channel (Sky 539, Virgin 233, Freeview 87) on Tuesday 10th January at 7am, 12pm, 7pm and 12am. Repeated at the same times on Friday.

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