News archive - 2011



December


FaribaMedia Trust has appointed a Director of Fundraising, it was announced today.

Fariba S. Kellaway, former Head of Development and Alumni at University of East London, will lead on the organisation's fundraising strategy and activities.

In a newly created position, Fariba will be responsible for shaping and developing a long-term fundraising strategy that will maximise income generation for the Trust. This will include raising funds from a range of sources, devising and implementing integrated fundraising strategies and building internal and external partnerships.

Fariba will work closely with Media Trust’s Chief Executive, Senior Management Team, and members of the Board of Trustees, all of whom are actively engaged in helping to raise funds and develop Media Trust’s networks.

Fariba brings with her a substantial track record of raising income from a variety of sources, including trusts and foundations, the corporate sector and major donors. Fariba’s previous roles include Head of Development and Alumni - University of East London, Director of Fundraising - Together ‘Working for Wellbeing’, and Head of Corporate, Trusts and Major Gifts - Muscular Dystrophy Campaign.

Fariba has also worked as a part-time lecturer at University of Greenwich, London School of Economics (LSE), and Birkbeck College. She holds a PhD in Social Sciences from London School of Economics (LSE).

Caroline Diehl, Media Trust founder and Chief Executive said: “I am delighted to welcome Fariba to Media Trust. Fariba has a wealth of knowledge and experience that will bring real value to Media Trust and enable us to further continue our work in supporting charities and communities from across the UK to amplify their reach and get their voices heard. This is the first time Media Trust has appointed a Fundraising Director, and it marks an important phase in our development, looking to grow and expand our fundraising team and income sources.”

“Media Trust already has a strong track record of raising substantial funds from a range of sources – particularly government, lottery, and trusts and foundations. Fundraising from the corporate sector and major donors represents a key opportunity for the future, particularly in the light of our successful partnerships with the media industry corporate sector and the strength of our trustee networks.”

Commenting on her new post Fariba said: "I am excited to be joining Media Trust at this exciting time. My aim is to develop a strong, innovative and sustainable fundraising strategy that takes Media Trust to the next successful chapter.”


We have partnered with Sainsbury’s to launch the seventh series of Untold Stories, a national initiative that matches professional filmmakers with small charities to create short, high quality films.



The scheme was open to applications from charities, not-for-profits or voluntary organisations with an annual turnover of less than £2 million. The short films produced will be available for the charities to use as promotional tools and will be broadcast on Community Channel.

The charities who will have short films made are:

Blackpool Advocacy

CHICS - Liverpool

DIPEx - Youthhealthtalk – Oxford

Dowlais Engine House/ Pants and Dowlais Boys and Girls Club - Mid Glamorgan - Wales

The Greater Pollok Centre / The Princess Royal Trust for Carers - Glasgow

Handel House - London

Headway Cambridgeshire

Hi Kent

House of Illustration - Holborn

FURD - Football Unites, Racism Divides - Sheffield

ICENI - Ipswich

The Invictus Trust - Cornwall

Kindness in Mind - Flintshire

Let's Play - Banbury

London Gay Men's Chorus

Magic Moments - Scunthorpe

Prisoners Education Trust - Mitcham, London

Project House @ Ramseys - Newcastle-under-Lyme

Pyramids of Arts - Leeds

RECLAIM - Manchester

Somali Youth Development Resource Centre - Kentish Town, London

Somerset Rural Youth Project

Small Woods Association - Telford, Shropshire

Streetwork - Edinburgh

Winchester Young Carers


Here’s what previous volunteer filmmakers say about the scheme:



“Making a charity film has been an amazing experience and a unique opportunity to volunteer my skills and expertise to something worth while. I really enjoyed working with CM to bring their work to life and found their energy and creativity refreshing and inspiring. I’ve gained a greater understanding of the charity and voluntary sector and will also benefit from adding this new angle to my CV and show-reel. I hope this will pave the way for working on similar projects in the future.” Amanda Whittington, Volunteer Filmmaker



“Volunteer Filmmaking is an amazing opportunity for both charities and filmmakers to work together to tell inspiring stories... It is also brilliant to be connected to a charity who was keen to make a film – often as a director/producer hunting for great and keen contributors takes a long time, and to be able to work with a charity with so much knowledge, passion and access to great characters, who are already excited about making a film, is fantastic”
 Lyndsey Dryden, Freelance Filmmaker


“Volunteer Filmmaking helps small charities that do great work, get their message to awider audience. My most memorable moment was seeing how delighted the charity were with the finished film.”
Gayani Wanasinghe, Producer Director, Bright Bubble Media & Volunteer Filmmaker



Here’s what one of last year’s charities said about their experience:


Phil Burton, from Herefordshire Nature Trust said: “From start to finish our experience with Media Trust's Untold Stories scheme has shown us the true power of the use of moving images for conveying your organisation's message in an engaging and influential way.  The filmmakers we were assigned were simply marvellous and their enthusiasm, knowledge, contact network, creativity and dynamism really helped shape and produce a film that was worthy of network broadcasting.  The response to the film so far has been overwhelmingly positive.”



Background

Now in its seventh year, Untold Stories (previously Volunteer Films) has produced more than 150 films for small charities working in a wide range of areas including disability, youth, community conflict, race relations, sport, arts and the environment and the equivalent of £1,250,000 has been donated in time and resources by the media industry.

Untold Stories is run by Media Trust in partnership with Sainsbury’s with the aim of supporting small community organisations and encourage volunteering in the film and television industry.



November


A hedgehog, badly abused by four thugs, is rescued by a wildlife centre and ends up in the caring hands of rock super star, Brian May of Queen.

Harper Asprey Wildlife Rescue Centre
of Camberley, Surrey uploaded Percy's story to Media Trust's Community Newswire on 4 November.

Community Newswire is a Media Trust initiative in association with the Press Association and supported by the Big Lottery Fund. The service helps charities, communities and citizen journalists get their stories into the national and regional media. The best of these stories are selected and written up by dedicated Press Association journalists and distributed as professional press releases to thousands of newsrooms across the UK.

Brian MayAfter submitting the release, BBC News picked up the story on the 5 November and two days later Percy himself appeared on ITV Meridian news. Further to this, the story generated a huge response on blogs and social media.

Anne Brummer from Harper Asprey said: "Working with Media Trust has been fantastic for us, we've met some fantastic people who have helped us to raise our profile."

On Tuesday 13 December, Percy and Brian May will appear for an exclusive interview on UK 360, Community Channel's new local news magazine show.

For more information on how we can help you get your story heard please visit the Community Newswire page.

UK 360 will be broadcast on Community Channel Tuesday 13 December at 7am, midday and 7pm.


Press & Big Lottery


Media Trust has been nominated for the Community Engagement award at this year's CDN Diversity Awards.

We have also been nominated in partnership with Sky News, for the CDN News Award for our work in sending a young reporter to cover the Political Party Conferences this year.

The awards will be presented at MediaCityUK, Salford for the first time on Tuesday, 6th December. The awards ceremony will be hosted by Tameka Epsom, from EastEnders, and Cherylee Houston from Coronation Street-and Mark Thompson, BBC Director General and Chair of the CDN will be speaking. On the night, there will also be a range of performances celebrating the creativity and diversity in the broadcasting industry.

Mark Thompson said; “This year's nominations show what a creative opportunity diversity can offer and I'm pleased to see the progress we've made as an industry to improve diversity on and off our screens."


Speaking at Media Trust’s ‘Communications for a Digital World’ conference Jeremy Hunt, the Secretary of State for Culture Media and Sport, highlighted the role digital media plays in empowering individuals and communities. He said, “often it’s the most socially disadvantaged that have the most to gain from getting online. Whether it’s looking for a job, being able to do your shopping online, or tackling isolation"

Media Trust's autumn conference brought together leaders from across charities, communities and the digital industry to debate the future of digital communications. Speaking at the event in London, the Secretary of State called upon charities and communities to help the Government to answer the big questions presented in the new Communications Act.  “We are going to be asking how we can change the law, change regulations in order to boost growth in the digital and creative industries and make sure that this very, very important sector for our economy is providing future employment and training opportunities for people going forward. We’ll be asking how can we improve the way that we regulate our press, which is increasingly becoming a digital issue as well, and how we can make the Internet a safer and more secure place.”

Also speaking at Communications for a Digital World in partnership with Nominet Trust were Google, Bell Pottinger, Samaritans, Motor Neurone Disease Association and Nominet Trust. To find out more visit www.mediatrust.org/conferences


'How will UK charities benefit when the new local TV stations get their licenses and start operating around the country?'


'What role can charities play in bridging the digital divide and how can the Government support them in doing so?'
 


'How should communities and charities be using digital technology and what platforms should they use to get their messages across?'


'How can charities contribute to the Government’s Communications Act?


Trevor Nelson opened a star-studded event at City Hall on Friday 18th November to celebrate the success of Community Channel's London 360, a TV and online magazine show that sheds light on London’s untold stories.

Produced by young people aged 18-25, Community Channel’s London 360 is the only UK-wide television show that reports on community news stories from across the capital, and showcases the work of the city’s most innovative charities and campaigners.

Adam Deacon, Princess Nyah and Bashy joined Trevor Nelson to celebrate the completion of the magazine show’s first series, which uncovered hundreds of hidden stories from across London. The series was broadcast on Community Channel and showcased online. Community Channel is a national TV channel owned and run by Media Trust. 

Trevor Nelson said “I’m amazed at the success of London 360, when you watch it it’s amazing to think that it’s been made by people who didn’t have any prior experience in journalism. The reporters have pulled together a high-quality product that brings a fresh perspective to what’s happening in our city, and appeals to a wide range of audiences. I know the show will go from strength to strength and I look forward to seeing what series two holds.”

One of the people featured in the first series was Duncan Mundell, owner of the Party Superstores shop in Clapham Junction that was burnt to the ground during the London riots. Duncan said, “My interview with London 360 enabled me to talk about how the damage to my business impacted on the income and time I could dedicate to my charity, Street Kids Rescue, which I set up three years ago to support orphaned and abandoned children in South East Asia. As a result of being featured on Community Channel, and from the ensuing publicity, a lot of people have been in contact with me to offer their support. It's made a real difference.”

The young reporters have been guided, trained and mentored by some of the media industries most distinguished professionals, who donated their time to support the scheme through Media Trust’s network of volunteers. The media professionals involved include Editor of The Voice Steve Pope, BBC Radio London presenter Eddie Nestor and TV Collective’s Simone Pennant.

Fozia Nasir, one of the young reporters on the first series said, “This has been an incredible opportunity for me, I’ve had the chance to learn so many practical skills as well as hands-on work experience in a professional environment. My confidence has gone through the roof and it’s been really interesting to see my city in a different way through the stories we uncover.”

Caroline Diehl, chief executive and founder of Media Trust, said, “This has been an immensely successful project. The funding we received from The City Bridge Trust has enabled our reporters to capture unheard voices and showcase the work of charities and communities from across the capital on a national TV platform. The skills and support provided by the media industry have been invaluable and helped to create a fantastic finished product. London 360 is looking for additional partners to start planning next year's series, to ensure that we can build on its success and increase the impact of our work.”

To see pictures and tweets from the day, visit the Community Channel website.



October


Sophia Award

Sophia Kichou, winner of ITV News and Media Trust's Breaking Into News, appeared on ITV's London Tonight on Thursday Evening. Her winning entry on youth homelessness appeared on the show and afterwards she talked with Natasha Kaplinsky on-air about raising awareness about the issue.

Sophia on London TonightBreaking Into News was a competition launched by ITV News and Media Trust trying unearth the broadcast journalists of tomorrow. There were over 300 applications from young people (aged 18-25). Six finalists were then mentored and supported by experienced broadcast journalists from the ITV News network, who were recruited through Media Trust's youth mentoring scheme. The mentors supported and advised the finalists in writing, presenting and production skills.

Sophia said: "I'm really excited and really happy to have won Breaking Into News, this will help with my university applications and I've learnt so much and enjoyed working with my mentor." 

Mark Austin said: "Sophia is a worthy winner. Her report on the young homeless in London gave us a real insight into this problem. She displayed a genuine passion for her subject."

Sophia’s mentor Nicolette Amette, Features Editor at ITV News, said: “Sophia talked to everyone about her piece, seeing what their perceptions of homelessness were and how she could tell this story the best she could. Telling the story became her overriding aim - more than 'winning the competition'.

London Tonight“I have been at ITN a long time and this is one of the most rewarding things I've done. One person and one piece can make you remember why you wanted to become a journalist. Sophia's enthusiasm is totally contagious. She'll go far in her chosen profession and we are lucky that it is ours.”

Robin Elias, Managing Editor of ITV News, said: "The standard of reports from all six finalists was remarkable. They showed a real understanding for television news, but also displayed an energy and passion to bring their subjects alive.

"The finalists said they learned a lot from the experience of working with producers and reporters at ITV News - but we learned a lot from them too."

As the winner of Breaking Into News, Sophia will be invited to work with the News at Ten crew for a day and be presented with an iPad. Sophia’s completed report can be viewed below and will also be aired on ITV London Tonight.

Below is her report on youth homelessness.


Media Trust has partnered with Sainsbury’s to launch Untold Stories, a national initiative that offers 15 charities across the UK the opportunity to tell their story. The films will be broadcast on Media Trust’s national television channel, Community Channel and will be presented by Jon Snow.

The scheme is open for applications to charities, not-for-profits or voluntary organisations with an annual turnover of less than £2 million. Each charity will be matched with a top filmmaker to create a short, high quality film at a fraction of the normal cost.

Caroline Diehl, Chief Executive at Media Trust said: “Untold Stories is a wonderful scheme and we are delighted to have Sainsbury’s as our partner this year. We know that many charities are struggling in the current economic climate, which can have a significant impact on their ability to get their voices heard. This is a rare opportunity for them to tell their story to a wide audience.”

Phil Burton, from Herefordshire Nature Trust said: “From start to finish our experience with Media Trust's Untold Stories scheme has shown us the true power of the use of moving images for conveying your organisation's message in an engaging and influential way.  The filmmakers we were assigned were simply marvelous and their enthusiasm, knowledge, contact network, creativity and dynamism really helped shape and produce a film that was worthy of network broadcasting.  The response to the film so far has been overwhelmingly positive.” 

Now in its seventh year, Untold Stories has produced more than 150 films for small charities working in a wide range of areas including disability, youth, community conflict, race relations, sport, arts and the environment and the equivalent of £1,250,000 has been donated in time and resources by the media industry.

Untold Stories is run by Media Trust in partnership with Sainsbury’s with the aim of supporting small charities and encourage volunteering in the media industry. 

Applications for the scheme are open until noon Friday 21 October 2011.

For further information and an application form, visit www.mediatrust.org/untoldstories or call Untold Stories on 020 7871 5616 or email untoldstories@mediatrust.org.


David Cameron

Neil White, a Media Trust beneficiary, will be appearing on Sky News this Sunday (9th October) at 1.30pm. He will be interviewed by Samantha Simmonds.

Neil has spent the last month attending party conferences and interviewing a plethora of politicians including all three party leaders. To prepare Neil for his journey into the political arena he was being mentored by acclaimed political journalist Adam Boulton, Political Editor, Sky News.

For more information about Neil's journey and videos of his interviews go to the Party Conferences 2011 page.



September


IVCA AWARDMedia Trust is delighted to announce that it has won a prestigious IVCA Clarion Award 2011 for Media Trust Stories in the Advertising and Promotional Award category for Charities and Social Enterprise. 

Now in their 9th year the IVCA Clarion Awards are Europe’s biggest awards to recognise and reward communications for CSR, diversity, sustainability, community development, ethical, health and welfare issues in the public, charity, social enterprise and corporate sectors.  

Winners of the IVCA Clarion Awards 2011 were announced at a ceremony on Wednesday 21st September at the Soho Theatre, London.  The awards were attended by the director, Gavin Toomey and Executive Producer, Jane Stephenson. A full list of the winners for the IVCA Clarion Awards 2011 can be found at www.ivca.org

Earlier this year, Media Trust Stories received a Highly Commended in the IVCA Awards which are recognised as the premier marks of excellence for effective business and public sector communications.  To watch our winning film, visit our productions home page where you can also learn more about our productions department and how our work can benefit you.


Tom Hale18-year-old Tom Hale has been crowned winner of Column Idol 2011, a writing competition run by charity Media Trust and The Sun to find undiscovered talent.  

Six finalists were mentored by top journalists from The Sun and their columns were judged by a panel including The Sun Editor Dominic Mohan, Columnist Jane Moore, Agony Aunt Deirdre Sanders and Media Trust Deputy Chief Executive Katie Lloyd.

Tom from Ludgershall, Hants was mentored by The Sun Assistant News Editor Veronica Lorraine and focused his column on the great British tradition, Tea. You can read his article on The Sun website here.

Tom said: “Column Idol was one of the best experiences I've had. I got a taste of how a national newspaper is run on a daily basis - but also a chance to develop my skills and grow as both a writer and a person. I can't thank everyone at The Sun and Media Trust enough for the opportunity to step up to the plate. Most of all I would like to thank my mentor Veronica, who was a pleasure to work with and really helped me to develop and execute my ideas.”

This year, Column Idol was fronted by music star Jessie J, comedian James Corden and England footballer and children’s books author Theo Walcott. 

The mentors were recruited through Media Trust’s youth mentoring scheme and each worked closely with their finalist to support and advise them on writing their final column.

Dominic Mohan, Editor of The Sun, said: “The standard of entries was extremely high and all the finalists were really inspirational, so it was a difficult choice, but in the end the judges were unanimous in their praise for Tom.  We have extremely high hopes for him and think we may have found a star of the future."

Tom’s mentor, Veronica Lorraine said: “When reading through the hundreds of applications to Column Idol, Tom's pitch about Tea stood out right from the start, so to be picked as his mentor was an absolute delight.

“In the current climate it was particularly satisfying to be able to help and mentor someone so young, so talented and so enthusiastic. I am full of praise to Tom for having the confidence to put across what was actually a serious message in an effortlessly light-hearted, and humourous manner. I hope this is just the beginning, and I expect great things from him."

Katie Lloyd, Deputy Chief Executive at Media Trust said: “It has been fantastic to partner with The Sun on Column Idol for the second year running and continue to see The Sun supporting young people in such a positive way. The topics the finalists tackled ranged from the experiences of a hearing impaired person to perceptions of the elderly, Tom is a deserving winner and impressed us all with his column and confident pitch. This has been another great opportunity to get young people’s voices and opinions heard by a huge audience.”

Finalist Ridhwaan Yusuf so impressed the judges with his column addressing the lack of Asian footballers in top-flight football that he has been named as a highly commended runner up.  As a result his article was published in The Sun on 22 September.

The six finalists were selected from more than 850 entrants. To enter the competition, participants had to be aged between 18-25 and submit a short description about themselves, what they’d like to write about and why they deserve to be crowned Column Idol 2011.  


Ridhwaan22-year-old Ridhwaan Yusuf from Newham has been named highly commended runner up in Column Idol 2011, a writing competition run by charity Media Trust and The Sun newspaper to find undiscovered talent aged 18-25.  

Ridhwaan, an engineer on the London Underground, who has also set up his own local football academy, focused his column on the lack of young Asians in football's Premier League and how that inspired him to start coaching. 

Chosen as a finalist from over 850 entries, Ridhwaan beat off stiff competition to take second place. Mentored by The Sun’s Deputy Online Sports Editor, Mark Gilbert, Ridhwaan presented his column along with the other finalists, to a panel including The Sun Editor Dominic Mohan, Columnist Jane Moore and Agony Aunt Deirdre Saunders.  

Dominic Mohan, Editor of The Sun, said: “The standard of entries was extremely high and all the finalists were really inspirational, so it was a difficult choice, and in the end the judges were unanimous in their decision to name Ridhwaan as highly commended runner up.  We have extremely high hopes for him and think he will go along way."

Ridhwaan’s mentor, Mark Gilbert said: “Ridhwaan has all the attributes to be a big hit in the world of football - be it as a coach or as an agent. He is full of ideas, easy to work with and someone who deserves every bit of success that comes his way. He would be an asset to any Premier League club and I sincerely hope he gets the chance to make his mark on English football in the future."

You can read Ridhwaan's column featured in The Sun here.


Breaking Into News Winner

20 year old Sophia Kichou from London has beaten off stiff competition to be crowned the winner of Breaking Into News,  a competition run by Media Trust and ITV News and fronted by BAFTA award-winning ITV News at Ten presenters Mark Austin and Julie Etchingham. 

Sophia, who was mentored by ITV News Features Editor, Nicolette Amette, was chosen as the winner after presenting her report on hidden homelessness to a high profile judging panel including Mark Austin. Sophia produced a compelling report about the true extent of homelessness in London and how those sleeping rough on the streets are just the tip of the iceberg.

Six finalists were mentored and supported by experienced broadcast journalists from the ITV News network newsroom, who were recruited through Media Trust’s youth mentoring scheme. The mentors supported and advised the finalists in writing, presenting and production skills. 

Sophia said: "I'm really excited and really happy to have won Breaking Into News, this will help with my university applications and I've learnt so much and enjoyed working with my mentor."  

Mark Austin said: "Sophia is a worthy winner. Her report on the young homeless in London gave us a real insight into this problem. She displayed a genuine passion for her subject."

Sophia’s mentor Nicolette Amette, Features Editor at ITV News, said: “Sophia talked to everyone about her piece, seeing what their perceptions of homelessness were and how she could tell this story the best she could. Telling the story became her overriding aim - more than 'winning the competition'.

“I have been at ITN a long time and this is one of the most rewarding things I've done. One person and one piece can make you remember why you wanted to become a journalist. Sophia's enthusiasm is totally contagious. She'll go far in her chosen profession and we are lucky that it is ours.”

Robin Elias, Managing Editor of ITV News, said: "The standard of reports from all six finalists was remarkable. They showed a real understanding for television news, but also displayed an energy and passion to bring their subjects alive.

"The finalists said they learned a lot from the experience of working with producers and reporters at ITV News - but we learned a lot from them too."

As the winner of Breaking Into News, Sophia will be invited to work with the News at Ten crew for a day and be presented with an iPad. Sophia’s completed report can be viewed below and will also be aired on ITV London Tonight.

Having reviewed all six entries, the judges decided that 19 year-old Lola Ukandu’s entry should be highly commended and her report is also available to watch here


We are sending Neil White, a Media Trust beneficiary from one of Bury’s most deprived areas, to this year’s political party conferences. Neil will be given unprecedented access to senior politicians, enabling him to address some of the big issues facing the community and charity sector, from funding cuts and the recent riots to social mobility and unemployment. 

To prepare Neil for his journey into the political arena he is being mentored by acclaimed political journalist Adam Boulton, Political Editor, Sky News. Watch the video above to see Neil's first meeting with Adam. His journey will be documented by The Times and Sky News. 

Neil first came to Media Trust to take part in our Talent Studio initiative. The scheme gives young people from disadvantaged backgrounds the skills, support and resources to tell positive stories about issues that matter to them. Neil is one of over 500 beneficiaries of the scheme. 

If you have a question you’d like Neil to put to one of the country’s leading politicians, or even the party leaders, then let us know via Twitter @Media_Trust. This is your chance to raise awareness of your cause, make your voice heard and get your questions answered at the biggest political events of the year.

We’ll be following Neil’s progress on mediatrust.org and uploading videos of his all-important interviews

Updates

27/09 Neil meets Labour MP and Shadow Justice Secretary Sadiq Khan at the Labour Party Conference. Sadiq Khan discusses the possible causes for the riots and says how he is reluctant to attribute the unrest to people from deprived backgrounds.

23/09 Watch a two minute extract from Neil's interview with Nick Clegg. He asks how the politician would feel if his own sons were in the position that school leavers and graduates face today.

22/09 Neil interviews Business Secretary Vince Cable. Watch him ask about stimulating the economy and opportunities for young people:

21/09 Neil interviews Liberal Democrat leader and Deputy Prime Minister Nick Clegg. He asks what can be done to get more opportunities for young people and how confident he feels about the British economy. His full interview can be watched here on Sky News.


On 14 September 2011, Media Trust’s Community Newswire, a free national news distribution service for charities, communities and campaigns, run in partnership with the Press Association (PA), will be relaunched.

The free-to-use Community Newswire service helps charities, communities and citizen journalists get their stories into the national and regional media. Stories, press releases and photos are submitted online to Community Newswire, and the best are selected and written up by dedicated Press Association journalists and distributed to thousands of newsrooms across the UK. 

Caroline Diehl, Chief Executive of Media Trust, said: "Now, more than ever, charities and communities must engage with mainstream media, have the skills and resources to cut through the digital noise, to give voice to marginalised and disadvantaged people, and bear witness to both the needs and the solutions in Britain's hidden communities.

“Community Newswire is a unique and vital service. The Big Lottery Fund’s grant reflects their understanding of the communication needs of small charities and their key role in keeping our communities strong and healthy. We are delighted that as a part of that vision we are able to bring Community Newswire back.”

Between April 2010 and March 2011 almost 10,000 stories went out through Community Newswire, 70% of these were from hard to reach groups and 100% satisfaction was reported from the charities using the service. 

David Brindle, Public Services Editor at The Guardian, and a Community Newswire advisory board member, said: “Community Newswire is a fantastic and easy way for charities and local groups to get their stories told.  86% of those who use the service have told Media Trust that their published stories raised awareness of their causes and 72% said submitting their stories led to an increase in enquiries to their organisation. Services such as Community Newswire are essential for charities in the current economic climate.”

Stephen Mitchell, Deputy Director of News at BBC, is also on the advisory board.  He said:  

"The re-launch of Community Newswire is really good news. It will allow important stories about communities across Britain to continue to be heard. Community Newswire is a crucial outlet for marginalised voices and I'm delighted that the important work that Media Trust does in this area will continue." 

In support of Community Newswire, Susan Jamson from Chickenshed Theatre said: “Media coverage from our stories going out through Community Newswire has meant we have more volunteers, more funds and more support. We could not survive without those. Thank you Community Newswire!”

A spokesperson from Leonard Cheshire Disability said: “We have been delighted with the media coverage generated by Community Newswire. As well as The Independent, our story was also picked up in the Daily Mail and Daily Mirror. It is so important to give vulnerable people a voice and that is exactly what you have done – thank you.”

Jerry Lyons, a Public Relations Officer from Stonham said: “I sent through a press release to Community Newswire about one of our clients who had really changed his life for the better. He had gone from being homeless to hosting his own art exhibitions within two years. Once the story hit Community Newswire our phone did not stop ringing and we gained regional TV and radio coverage.”

Beth, a Community Newswire user from St John Ambulance, said: ”Using Community Newswire has made a big difference in the amount of coverage that the charity has received in the North East, especially for radio and TV as our news finds its way to journalists and other types of media that I might not otherwise have on my media contacts list or have access to.'

Community Newswire is part of a three-year, UK-wide project, funded by the Big Lottery Fund, to support citizen journalism to play a greater role in bringing about people-powered change in communities up and down the country. The project will boost the quality and visibility of citizen journalism and bring new voices to the national media landscape via Community Newswire, Community Channel and other media partnerships. 

Charities are also able to access other Media Trust services including expert-led training, free communications advice from media volunteers, film production and distribution, and online resources.

To find out more about Community Newswire go to www.mediatrust.org/communitynewswire.



August


IVCA NomineeMedia Trust is delighted to announce that it has been nominated by the International Visual Communications Association for a prestigious IVCA Clarion Award 2011 for Media Trust Stories in the Advertising and Promotional Award category for Charities and Social Enterprise. 

Now in their 9th year the IVCA Clarion Awards are Europe’s biggest awards to recognise and reward communications for CSR, diversity, sustainability, community development, ethical, health and welfare issues in the public, charity, social enterprise and corporate sectors.  

Commenting on the nominations, Marco Forgione, IVCA’s Chief Executive said: “Once again we were delighted by the diversity, quality and sheer number of this year’s IVCA Clarion Award entries and congratulations to Media Trust on their nomination. The superb work put forward by all entrants is a reflection of just how crucial communicating about all forms of CSR is for brands and organisations, many of who now regard it is as core business element. Our panel of judges had a difficult job to draw up the short list from the excellent calibre of entries we received and I would like to congratulate all those who have been shortlisted and wish you the best luck for the final!”

Winners of the IVCA Clarion Awards 2011 will be announced at a ceremony to be held on Wednesday 21st September at the Soho Theatre, London.  The awards will be attended by the director, Gavin Toomey and Executive Producer, Jane Stephenson. A full list of the nominations for the IVCA Clarion Awards 2011 can be found at www.ivca.org

Earlier this year, Media Trust Stories received a Highly Commended in the IVCA Awards which are recognised as the premier marks of excellence for effective business and public sector communications.  To watch our nominated film, visit our productions home page where you can also learn more about our productions department and how our work can benefit you.


Our production team has just completed a powerful short film for World Horse Welfare highlighting the cruelty many horses face through transportation and neglect. Up to 80,000 horses are carried to slaughter every year in Europe alone, with some of them going up to 24 hours without food or water.

The film had its first screening at The Global Champions Tour show jumping event in Valkenswaard, Holland and will be shown at other events around the world. Its aim is to encourage viewers to donate to prevent the mistreatment of horses worldwide.

Our crew visited one of World Horse Welfare’s rehabilitation centres in Norwich to get a better idea of what the charity does to rehabilitate horses that have been abused.

For more information on World Horse Welfare, please visit www.worldhorsewelfare.org/

If your organisation is interested in commissioning a film with us, please get in touch with our productions department on 020 7871 5627 or check out productions on our website.


We received nearly 300 entries for the ITN Breaking Into News competition, and have shortlisted the six finalists who will spend four days based at ITV News and with the support of their mentor will produce their own news report. Each of the finalists below will present their finished reports to a high-profile judging panel including ITV News managers, Mark Austin, Julie Etchingham and executives from Media Trust.

James Sutherland, 25 from Essex

At 23 James became disabled after suffering from a long term illness; he's determined not to watch life pass him by.

Report Idea: I would like to report on all things disabled and unique to the world. There are so many things out there that do not get mentioned until you either become disabled or know a disabled person. I feel things should not be this way, instead we should all have knowledge to this information and resources. I am a perfect example of this. Until a few months ago I thought I was the only one in the UK with my condition and was told I would never meet anyone with the same condition as me. I was on the internet writing my blog when I got a email from someone who has a son with the same illness as I had when I was born. Then I found the charity that I set the website up for and soon found out I was nolonger alone. Simple things like this are such life changing moments and I feel other people need to find their information too. It is not just things likethis but also online talent by disabled people who normally do not get a mention. There is so much more out there then we see and hear.

Sophia Kichou, 20 from London

Sophia grew up in Uganda, but later moved to London.

Report Idea:  I have been elected a Parliament member of Centrepoint, the UK's leading homelessness charity. This is made up of young people that campaign on government policies to influence positive change for homeless young people around the UK. I would like to report on young people in London who have experienced homelessness and the challenges they face fitting into society.Wider audience's perceptions of homelessness need to be challenged. This isimportant to me because I feel the media does not present the harsh reality of being young and homeless. However, there are young people who push themselves to go out into the world and achieve what they want and make the most out of their lives, regardless of what they have experienced, to achieve their true potential. It would be interesting because it would challenge the stereotypes of young homeless people and make them feel like they have a strong voice in their community. This will make the public aware of youth homelessness, with the positive attitude that, in life, no matter what you go through, you hold on to what you have and make the most out of it.

Heloise Beaton, 20 from Nottingham

Heloise is about to go into her third year studying Multimedia Journalism at University. Three years ago she was diagnosed with type 1 diabetes and likes to keep herself busy as a way of overcoming her hurdles.

Report Idea: My proposal for the report is a piece on Type one diabetes in young people. I feel that Type 2 Diabetes is often given a lot of press, especially with reports of the nation being at higher risk than ever due to lifestyles. I think often Type 1 diabetes is misunderstood and also under-appreciated when it comes to howyoung people cope with this condition that is life long and is not due to any form of self-infliction. I feel that this is a fantastic piece to use in the TV medium as there are a wide range of visuals that can be put together to make this report interesting, informative and educational. Injections, Insulin pumps and hypos are all very interesting shots that would easily stand alone to explain the struggles that young people have. Along with a well put together script I feel that a wide audience would be find this report interesting as it is often something that is left misunderstood and misinterpreted - I myselfreceive awful reactions from members of the public when I need to have an injection or test my bloods when I am out and about.

Jaydee Dyer, 18 from London

Jaydee is fascinated by the power and influence that the media wields, and as a result has grown up with a strong desire to enter a media based career. He's been active in looking for ways into the industry gaining some work experience at Sky Sports, at doing some voluntary work at The Voice newspaper.

Report Idea: A continual general stereotype of young black males to become legitimately successful in today's modern society is only through Sports or Music. Do you know the proportion of university students who are Black Caribbean males has remained at just above one per cent in the past three years? Also, only 16% of black Caribbean males go to university in the UK. It frustrates me that when new reports are revealed, it continues to show that more than a third (36 per cent) of 15 to 18-year old men held in youth custody in the UK are from black or other ethnic minority groups - and the number continues to grow. Why is it that an institution as powerful as the media, which has the ability to create National heroes and heavily influence so many opinions, has yet to try seriously to combat the traditional stereotype of the young black male? In my findings I have focused on a specific factor within my culture because it disappoints me that such a negative stereotype continues to haunt young black males like myself. It is through the media I hope to achieve a change.

Lola Ukandu, 19 from Preston
Lola has just finished her first year at the University of Salford, studying Journalism and Broadcasting. she wants to use this opportunity to gain some practical media experience, outside of university.

Report Idea: If I was to do a peice I would do it on recycling. Over the last decade there has been an emphasis on recycling and it's benefits. In my peice I would emphasise on the fluctuation of recycling in fashion, such as ring pulls being made into accesories to help make employment for people in developing countries and the popularity in 'vintage' clothing and charity shops. Recycling has always been an interest of mine ever since I was 11 and found out how much we waste in the Western world that could be recycled. I think the audience will find this topic interesting because people are costantly being bombarded about why they should recycle. This would be a different (not as widely advertised) way of linking recycling and fashion, which is always a topic of popular interest. Also ring pull accesories are different and becoming increasingly popular; I find that in this day and age people are drawn to things that are different and that makes them stand out and by supporting something like ring pull fashion people would feel like they are doing there bit and giving something back to poorer societies.

Linda Gyamfi, 23 from London
A sociology graduate, Linda spends her spare time writing about West African showbiz. Linda is currently working on a new magazine project called ‘YOUR' magazine which aims to show the African continent more in a positive light.

Report Idea:  As a local resident that was born and bred in Tottenham, I would like to report on the city in a different angle. The topic that I would like to report on would be "The rise of a new generation which will highlight successful role models from Tottenham. This will include high school achievers/graduates aswell as politicians' music artists, journalists and so on. I believe that Tottenham has been only recognized for the infamous events on racial riots and gun crime. I think it is important to the audience because there seems to be a stereotypical perception that young male residents in deprived areas are associated with gun crimes as well as a high rate of teenage pregnancy towards young females. However I think this report would be unique and informative because it will aim to inspire as well as encourage many locals across the capital to pursue their career and follow their dreams irrespective of their social backgrounds and hopefully enable the audience to see things in a different light and acknowledge the successful role models.


JWT Logo

Aspire will be the first charity to benefit from ‘Campaigns for Good’, a new initiative run by Media Trust and JWT London to give UK charities the chance to receive help and advice for a communications campaign to run in 2011. Aspire works to provide practical solutions and opportunities for people with spinal cord injuries.

Charities across the UK were invited to apply for the opportunity and Aspire was chosen from four finalists following a presentation to a panel, including Jeremy Bullmore, Tony Quinn, Head of Planning at JWT, and Gavin Sheppard from Media Trust. Aspire will partner with a team of JWT Planners in a session to develop their campaign strategy and generate ideas. Media Trust will also provide ongoing volunteer communications support, resources and training over three months.

Chris Field, Director of Fundraising and Marketing at Aspire said: “Every eight hours someone in the UK is paralysed by a spinal cord injury. Much of our work involves providing practical support and funding for wheelchairs, allowing those affected to live independently. However we currently lack the funds to assist 50% of the people who ask us for help and we hope that the campaign we develop with the help from JWT will raise awareness and encourage more donors.”

The three other shortlisted organisations will all receive a personalised package of support. These include:

  • African Health Policy Networks, which works on influencing policy on health issues affecting Africans in the UK
  • Safe and Sound Homes, a charity that helps young people aged 16-24 who are homeless or at risk of homelessness in North Yorkshire
  • United Kingdom Sailing Academy, a youth maritime charity and training academy which works to change lives through maritime and on the water learning experiences

Gavin Sheppard, Director of Marketing and Communications at Media Trust, said: “We received a huge number of entries from some amazing charities and shortlisting them was really difficult. Aspire is an extremely inspirational charity and we very much look forward to supporting them and helping to make their future campaign a success by drawing on JWT London’s expertise.”

Tony Quinn said: “We were privileged to meet with a range of truly inspiring charities, each with important causes. Our decision to partner with Aspire was based on where we felt we would be able to make the most valuable contribution.  We are very excited to be launching this new initiative with Media Trust and hope it will be the start of many such partnerships with UK charities.”

To enter charities had to provide information about the organisation and have a commitment to run a campaign this year.

JWT is part of the WPP group, one of Media Trust's corporate members.

As featured in Campaign


Media Trust's senior marketing manager, Isabel Evans, contributed to the recent Guardian Voluntary Network Q&A on how to make your annual report the best it can be.

The session covered everything you need to know to increase your impact, including:

• What information to select
• Making the most of technology in annual reporting
• Innovative uses of annual reports
• How to involve your whole organisation in the annual report process

For more great tips go to the Guardian Voluntary Sector site.
 



July


JWT LogoEnjoy an afternoon of free, bespoke campaign planning advice from the award-winning experts at JWT London with our 'Campaigns for Good' competition. This is your chance to get your next campaign off to a flying start this summer! 

To enter, all you have to do is tell us about your charity and your forthcoming campaign ideas; including things like what you hope to achieve and what your timescales are.

The winning charity campaign will receive a planning session with award-winning JWT London executives to help them build their brand strategy and develop 'starter for ten' campaign ideas. The winner and two runners up will also receive ongoing volunteer communications support, resources and training over the following three months.

To enter our Campaigns for Good competition, please click here.

The closing date is Friday 8 July at 3pm, so don't delay. In the meantime, drop us a line if we can help answer any queries.

Click here for full Terms & Conditions.

 


 

Adam Boulton breakfast seminar seriesOn 28 July Sky News political editor, Adam Boulton, will advise charities on how best to utilise PR and the media to get their voices heard in the current political and media climate at a breakfast event run by Media Trust.

The event, Campaigning: Media, will address new government policies and priorities, continued talk of big society, harsh public sector spending cuts and how these issues impact how charities use PR and the media to influence public opinion.

The event will also feature speakers, Simon Pope, head of external affairs, WSPA UK and Katharine Mansell, media relations manager, WSPA UK.

For more information and to book your place, visit the Campaignng: Media page.

 



June


The Sun and Media Trust's search for the next Column Idol - the nation's best young writer - has been narrowed down to six finalists.

After beating off hundreds of other entrants, these aspiring young journalists will each have the chance to have a one-off column published in The Sun. Each finalist will team up with a mentor from the paper to submit their columns for consideration by an expert judging panel. The overall winner will get the once in a lifetime opportunity to see their work read by millions of readers.

The competition, run in partnership with Media Trust has been backed by singer-songwriter Jessie J, children's author Theo Walcott and actor James Corden.

Find out more about the final six here.


London 360 logo


UK series premiere, 20 June 2011, 7pm

Community Channel’s London 360 is a brand new fortnightly television magazine show produced by young Londoners aged 18-25.  The programme will report on London’s community stories and local campaigns as well as bringing a fresh viewpoint to stories on the news agenda across the city.

Episode One features an interview with the show’s ‘Londoner of the Week’ George Michael who talks about engaging gay musicians for his tour and his work to empower and inspire young gay men.

We hear from the Mayor of London Boris Johnson about the urgent need for more foster families in the capital as well as from Lord Seb Coe, Sir Steve Redgrave and Olympic sprinter Michael Johnson as they work with young people in North West London in a new sports initiative.

The episode reports from anti-rape march SlutWalk London and explores a secret corner of the city in East London’s Dalston roof gardens.  The London 360 team also presents the highlights from East London’s annual street festival StreetFest and catch up with grime musician Wretch32.  Episode One is presented by Community Channel’s Krystina Meens.
        
London 360 is produced by young reporters taking part in a one year programme to equip and empower 120 young Londoners aged 18-25, with practical journalism skills and valuable hands-on media experience.  The initiative is supported by actor Noel Clarke.

Community Channel is calling for young people across London to become citizen journalists, feeding local stories to the ‘London Community Reporters’ news hub for the programme and reporting on the issues that matter to them.


Terms and conditions of the Media Trust and JWT London Campaigns for Good competition 2011


Definitions:

In these terms and conditions references to “Media Trust” should be read on the understanding that Media Trust is working in conjunction with JWT London for the purposes of this Media Trust and JWT London Campaigns for Good competition 2011. The Media Trust and JWT London Campaigns for Good competition is a joint promotion by both parties.



1.    Criteria for Awards


1.1    Media Trust will only consider entries from charities registered in the United Kingdom, and whose turnover is between £250,000 and £5 million.


1.2    Only one entry per charity will be considered.


1.3     Entries must be submitted via the dedicated Survey Monkey entry form online. If there are any problems with doing so, please contact info@mediatrust.org

1.4     In making an entry, all the questions on the survey must be answered in full.

2.    Submission of Entries


2.1    You acknowledge that the invitation to make an entry does not impose a contractual obligation on Media Trust to develop the campaign brief pursuant to clause 6 below.


2.2    Entries will only be considered if all sections of the entry form have been completed.


2.3    In the course of making your entry we will ask you for certain personal information such as email address, contact information, telephone numbers and your location. This information is stored on our database.


2.4    You are asked to note that by entering this competition and submitting information in the course of acting on behalf of your charity, you consent to our collection of and use of any personal information you provide (whether concerning your organisation or any of its supporters or beneficiaries), in relation to and for the furtherance of this Media Trust and JWT London Campaigns for Good competition.


2.5    You acknowledge that all campaign proposals are submitted at your own risk and Media Trust cannot accept any responsibility or liability (other than liability that cannot, as a matter of law, be excluded) for any loss resulting to you from the use or loss of ideas, data or information submitted by you, including any loss of campaigning opportunities, particularly in the event that your entry is not successful. 

2.6   You also acknowledge that it is your responsibility to ensure that you have the necessary consents to enter the competition and to pass on a third party’s email address or any other details to Media Trust.


3.    Timing of Entries


3.1    Applications may be submitted at any time up to and including 12 noon on the Friday 8 July 2011. Any submitted entries that are submitted after 12 noon on the Friday 8 July 2011 will, at Media Trust’s absolute discretion, be deemed to be ineligible for the competition.


3.2    Where an entry is submitted before Friday 8 July 2011, and where the information provided does not satisfy the Terms & Conditions, Media Trust will endeavour to notify the applicant as soon as possible so that the necessary amendments can be made. Media Trust does not, however, guarantee that it will be able to do this in every case.


3.3    Media Trust will endeavour to notify the three successful shortlisted charity applications on Monday 11 July 2011.


3.4    The winner will be announced shortly after the shortlisted charities have met with Media Trust, JWT London and WPP on Tuesday 19 July 2011.

4.    Intellectual Property Rights (IPR)
 
   Where any materials or content that you submit are protected by intellectual property rights (such as copyright) it is your responsibility to make it clear that such materials or content are so protected. You accept that by submitting such materials you grant to Media Trust (and by extension to any undergraduate students and creative agencies and broadcasters selected at the absolute discretion of Media Trust pursuant to clause 6) a non-exclusive, royalty free license to use and publish all such material (or any part of it), which may be edited, cropped or otherwise modified by Media Trust (and its selected partners) in any way and at any time and in any media, for the purposes of furthering Media Trust and JWT London Campaigns for Good competition 2011.



5.    Selection Process


5.1    The selection of the competition winner will be made, at their absolute discretion, by a committee of people, who will be drawn from across Media Trust, JWT London and WPP.


5.2    Consideration will be given to previous personal and organisational experience of delivering campaigns. The decision as to the relevance of any such previous experience will be at the absolute discretion of Media Trust.


5.3    There are a limited number of circumstances in which a project will not be eligible for the competition. These are:
      

a) Any registered UK charity connected to or affiliated with any registered political parties or associated organisations (including any lobbying organisation), or any other group that has a stated political opinion or objective or an objective or aim that is polarising.
      b) Any registered UK charity with an annual turnover of less than £250,000 or more than £5 million.
      c) Any charities not registered in the UK



6.    The winning entry


The competition winner will be awarded an afternoon of strategic consultancy and idea generation from ten of JWT London’s top Executives followed by a package of support from Media Trust. Both runners up will also receive a personalised package of support from Media Trust.


7.    Contacting Us


The competition and the management of this entry and selection process is carried out by Media Trust. Should you have any questions regarding the competition or the entry process or any other concern, please contact: info@mediatrust.org

 



Media Trust produced a film shown at ARK’s 10th Anniversary ARK Gala Dinner. The dinner raised £17.2m, topping last year’s total of £14 million.

The Gala Dinner was also the first official public appearance of the Duke and Duchess of Cambridge, where the Duke of Cambridge gave the keynote speech.

Media Trust’s film tells the impressive stories of ARK’s projects in Romania, India, and Zambia, in the areas of child protection, education and health.

Media Trust productions filmed at the Gala Dinner itself, which took place in Kensington Palace Gardens. The event, attended by 900 guests, featured performances by Mark Ronson and The Business Intl. This is the second year running that Media Trust has produced a film for the event.



"Media  Trust  Stories" our short film focusing on three real life case histories to illustrate how the power of media transforms lives, has been shortlisted for the Rushes Soho Shorts Festival.

Through inspiring and award-winning content, our Productions arm aims to give charities and the wider not-for-profit sector a voice.  Satisfied clients include Cancer Research UK, The Prince's Trust and Friends of the Earth, as well as media companies such as Sky1, BBC and Five.  Find out how we can help you and watch more of our films in our productions showcase.

Media Trust Promo from Media Trust on Vimeo



May



Big Lottery Fund has committed to £1.89 million over three years to fund a project to establish connected news hubs around the UK to support citizen journalism and to help communities and charities get their voices heard.  The project will also support Media Trust’s online and television platform, Community Channel, to broadcast the very best of community content, and Community Newswire, which distributes community and charity news. 

Community Channel will also receive further funding from the Cabinet Office and will continue to broadcast on Sky, Virgin and Freeview, giving a UK-wide platform to untold stories from communities across the UK and globally.

The Open Society Foundation is also making a contribution to Community Channel, and City Bridge Trust is supporting an upcoming youth initiative, which will feature on the Channel.

Sky, Virgin Media and BBC will continue to donate bandwidth and marketing contributions allowing Community Channel to reach into 97% of UK homes through digital television. Google and YouTube have also pledged support to develop the Channel's online and television reach.

Over the last year, Community Channel has established a range of commercial partnerships including contracts with British Sign Language Broadcasting Trust and Looking Local as well as airtime sales on the television channel and an online advertising partnership with Google.

Caroline Diehl MBE, Chief Executive of Media Trust, said: "This funding is fantastic news for communities and charities throughout the UK. Together with Big Lottery Fund and Media Trust's partners and corporate members, we will be able to connect communities to share their stories with each other locally, regionally, nationally and throughout the UK in a way that inspires us all to create positive social change. The power of voice should be a universal entitlement, and this funding, supported by our amazing network of media volunteers and mentors and our Community Newswire and Community Channel platforms, is a significant step forward in realising that vision."

Jon Snow, Deputy Chairman of the Board of Trustees at Media Trust, said: “These funding pledges are absolutely wonderful as it will allow important real-life stories from across the country to continue to be told.  Community Channel is an essential platform for marginalised voices and is dedicated to showcasing issues that inspire action and encourage involvement.  I’m delighted that the important work that Media Trust and Community Channel does will continue.”

Peter Wanless, Chief Executive of Big Lottery Fund, said: “Media Trust’s plans to empower people to drive their local news agenda, inspire community action and build their media skills, are a great example of the ethos of BIG’s People Powered Change. BIG looks forward to seeing many more citizen journalists sharing their new skills with other local communities.”

 

 


 

Nominet logo news story

Are you part of a community that feels voiceless due to long-term illness, disability, or older age?  Does your community feel unheard? You could have a voice using digital media. We can support you to find it.

We will give seven successful applicants seed funding of £500 alongside a package of support, including training, mentoring by media professionals, and outreach support on how to run your own project.

All applicants need to be able to identify as feeling voiceless due to long-term illness, disability, or older age.

Applications for support are now open, go to Community Voices and get your voice heard.



Speedmatching events are free networking opportunities where representatives from voluntary organisations get to meet face-to-face with media professionals (advisers) looking to volunteer their time.

Speedmatching works in a similar way to speed dating. Ten voluntary organisations each get five minute slots to talk with ten different media advisers.

We've just added some new dates for London, Birmingham, Bristol and Glasgow and we're looking for media and charity professionals to take part.

Find out more and sign up for Speedmatching



CV icon 09Do you want to get to grips with the basics of social media and get the right message to the right people at the right time with email marketing? We can help.

Two of our June courses, Social Media Essentials and E-marketing, will provide you with all the skills to make you a cutting edge digital marketeer.

To get you in the mood, here are some tips from our speakers. 

Social Media Essentials:

Listen to what other charities and organisations are doing in the digital space: so much can be learned from blog posts, Facebook and Twitter.

Use social media to become more transparent: allow your supporters to see how you're using their money/support.

Provide your supporters/clients with was ways to make content for you by uploading photos, videos, blog posts. Get people engaged. Their voices will be the authentic ones.

Sue Llewellyn, social media consultant and trainer, BBC.  Book now!

E-marketing:

Segment, segment, segment… identify the right message for the right audience

Use behavioural and engagement data to maximise targeting and relevance: combined they give the best indication of what browsers want now.

Automate your email lifecycle management: targeted automation reduces costs and markedly and dramatically improves ROI

Matthew Kelleher, commercial director, RedEye (winner, Email marketing, NMA Effectiveness Awards 2010)  Book now!


MT Productions in Mozambique

A Media Trust productions team is currently filming in Africa. Working with a camera operator from South Africa, Jane Stephenson and Duncan Crowe are visiting two health projects for a film they are making for the international charity ARK (Absolute Return for Kids).

ARK works towards improving the lives of children in the areas of Health, Education and Child Protection. Media Trust has been working alongside ARK for the last year, producing many of their promotional films, including their award-winning 2010 Gala Dinner event film which raised valuable funds for the charity. Go to our Productions showcase to watch the gala film

The team are first visiting a health centre and local villages in Maputo, Mozambique, where ARK is working with the Mozambique Government to strengthen the health service and improve access to Antiretroviral Therapy (ART) for women who are HIV positive.

Next, the team will travel to Lusaka, to visit the Centre for Infectious Disease Research in Zambia (CIDRZ), which is working with ARK to implement a prevention and treatment programmes to reduce deaths from diarrhoea in children under 5.

This is the last leg of our international project for ARK, which has previously taken the team to Romania and India.

 



April


Theo WalcottArsenal and England footballer Theo Walcott, 22, author of a popular series of children’s fiction about football, explains why Column Idol 2011 is a great chance to make your voice heard:

"I am really proud of the children's books I have written. They are based on my experiences growing up and I am thrilled when kids tell me they enjoyed them. So I know it would be an amazing buzz to see your own newspaper column in print."

Read the full article on The Sun's website.

Now in its second year, Column Idol gives 18-25 year olds who have strong opinions and something to shout about, the chance to write a column for The Sun. They will be mentored by some of The Sun's top journalists. Six entrants will be shortlisted and judged by a panel including Editor Dominic Mohan. The winner will receive the prize of having their column printed in The Sun.

For more information and to apply, go to the Column Idol site



Do you find it difficult to get past people’s preconceptions of the groups you work with? We can help.

Our one-day session 'Overcoming stigma' provides support with presenting people positively and empowering communities to find their own voice.

To prepare you for the day, here's some top tips from one of the speakers: Genevieve Edwards Executive, director of communications, Fundraising & Health Improvement, Terrence Higgins Trust

  • Why overcome stigma? Engage to take control, give voice to stigmatised groups & shape the debate
  • Planning is key: you'll need a proactive media management plan with agreed aims, audiences and to choose the issues you want to focus on. You'll also need plans for managing the media reactively and for managing crises, plus well trained spokespeople, a responsive press function - and courage!
  • Consider tone: how do you want to come across - passionate, reasonable, knowledgeable, angry?
  • If it goes wrong, pick up the phone to journalists and other organisations: continue to engage, stay focused and positive and to back to your strategy and expectations

Book now and learn how to make sure the media is telling the story you want them to tell.


Faith Shorts logoFaith Shorts 2011 gives young people between the ages of 14 and 18 the opportunity to express what their faith means to them in their own words. Winners will have the chance to see their film premiered at a ceremony at the British Academy of Film and Television Arts (BAFTA).

The films will be judged by a high profile panel including: Tony Blair, Hollywood stars Hugh Jackman and Jet Li, Bollywood star Anil Kapoor, Oscar-winning producer Nik Powell, Lord Puttnam, former FOX studio President Sherry Lansing, Deepak Verma of Pukkanasha films, and religious leaders including Rabbi David Rosen and the Grand Mufti of Bosnia and many more.

The winners of Faith Shorts 2011 will win an all-expenses paid trip to London with their parent or guardian to accept their awards at BAFTA. The winners will be taken on a personal tour of the National Film and Television School by the school’s director, Oscar-winning producer and Faith Shorts judge, Nik Powell and attend a film workshop in Manchester. The overall winner will have the opportunity to make and edit a film with a professional crew.
 
Last year's entries came from five continents and from Sikh, Hindu, Muslim, Christian, Jewish and Humanist backgrounds. The winners ranged from a young girl in Jordan finding forgiveness after terrorist attacks in her country to an American inspired by the solace and resolve faith offered his mother and best friend in difficult times.

For more information visit the Faith Shorts 2011 website
 
 


Media Trust and The Sun have launched a quest across the country to find raw, undiscovered talent. With the support of singer-songwriter Jessie J and footballer Theo Walcott, the hunt to find Column Idol 2011 has begun. Now in its second year, the competition gives 18-25 year olds who have strong opinions and something to shout about, the chance to write a column for The Sun. They will be mentored by some of The Sun's top journalists. Six entrants will be shortlisted and judged by a panel including Editor Dominic Mohan. The winner will receive the prize of having their column printed in The Sun.

Aspiring writers can find out how to enter, submitting a short description about their background, what they'd like to write about and why they deserve to be crowned Column Idol. The closing date for entries is midday June 20 2011.

The six entrants judged to have the best ideas will be assigned to a Sun journalist who will mentor them through the process, help them to polish their ideas and support them as they write up their columns. The mentors, who will span Sport, News, Features, Bizarre, Live it and Politics departments at The Sun, will be recruited and trained through Media Trust's Youth Mentoring scheme, which links young people to media industry professionals.

Entrants need to be aged between 18-25, living in England and meet the entry terms and conditions


Are you a London-based, London loving, aspiring media mogul aged between 18-25 years old, who has a passion for filmmaking or journalism?

Would you survive an intensive five-month reporter volunteer placement,  which sees you gaining hands-on experience and working across a range of media careers like researching, writing, producing, directing, editing, marketing, PR and social media distribution?

If so, this could be the break you've been waiting for! Join our new team based at the Media Trust in West London where you will make a regular London news magazine show alongside your team and support a large network of citizen reporters telling the stories of London’s communities.

For more information and details on how to apply check the London Communtiy Reporters job description.
 



Media Trust's Kim Townsend, Community Voices outreach manager, and Alison Morris, communications development manager, will talk social media for Tuesday's live discussion on the Guardian's voluntary sector network blog.

The live Q&A session asks: Is your charity social media ready? Is it drawing on all employees - and volunteers - and equipping them to spread the word, and raise awareness, on social media? Or is just one person entrusted with the Twitter account password, with every tweet signed off by the chief executive and the chair of trustees?

Find out how charities can get 'social media ready' and swap tips, horror stories and case studies about the different ways you are using social media at the moment.

You can leave a question for the panel now, or follow the debate live on Tuesday 19 April from 1-3pm.

Don't forget, there are great tips and guides from social media experts in our resources section.



Charities and filmmakers gathered at Channel 4 on Tuesday 5th April for a special screening of Community Channel's Untold Stories series, fronted by Channel 4 news anchor Krishnan Guru-Murthy.
 
The powerful films, championing the causes of England-based charities, were produced and directed by volunteer filmmakers as part of the sixth series of Media Trust’s Volunteer Filmmaking scheme. The scheme matches small charities to professional filmmakers who volunteer their time and expertise to create short promotional films.
 
Krishnan Guru-Murthy said: “All over the country, small organisations are making big changes in areas like health, the arts and the environment.  Without the support of Community Channel and the volunteers their stories would remain untold.  These films are essential in helping charities with fundraising and raising their profile in this difficult economic climate.”

Watch all the films in the Untold Stories strand on the Community Channel website



March



Community NewswireThe Government spending review has resulted in a number of service cuts and unfortunately this includes our hugely popular Community Newswire service, which we deliver in partnership with the Press Association. The service will close on 31 March. We are actively seeking replacement funds and it is absolutely our intention to reintroduce Community Newswire as soon as we are able.
 
In the meantime, charities are able to access our other services including expert-led training, free communications advice and online resources.



Congratulations to Depaul UK whose iHobo has won a 'Mega 2011' in the 'On a budget' category.  iHobo is the world's first homeless tamagotchi; the app puts a homeless person on your phone for you to care for, prompting donations to Depaul UK.

Depaul UK gave us the lowdown on how they made this award-winning application at our recent Think Mobile event at Google.  Take a look at their top tips for mobile success in our resources section.

The MediaGuardian Innovation Awards 2011 were announced 24 March in the high tech surroundings of the National Media Museum space at London's Science Museum. Now in their fourth year, the awards recognise digital communications and technological innovations that are pushing the media world forward. TV and radio star (and avid Twitterer) Iain Lee hosted the event, which saw awards presented across 13 categories including the prestigious MediaGuardian Innovator of the Year. Read on to find out more about this year's winners, and the potential they have to change the shape of the media industry.



Tim Loughton MP with young peopleMedia Trust has been awarded funding from the Department for Education’s Voluntary and Community Sector (VCS) grant to deliver its youth media work for the next two years.

The funding will support hundreds of young people with training, media mentors, work experience placements and opportunities to showcase their work in the media.

Katie Simpson, Creative Media Director and Deputy Chief Executive of Media Trust, said: “Over the next two years, this funding will enable us to deliver further positive activities for young people and continue to work closely with media companies, media professionals and youth organisations to help unlock young people’s potential using the power of media.”

Parliamentary Under-Secretary of State for Children and Families Tim Loughton MP (pictured) said: “The voluntary sector plays, and will continue to play, a significant role in reforming services for children, young people and families. I hope this grant further inspires a responsive and determined sector to do even more to improve outcomes for children, young people, parents and families.”

On 22 February Tim Loughton demonstrated this commitment to improving services by meeting with a group of young people, including Media Trust Young Ambassador Sabian Muhammad, to hear their views about the biggest issues facing young people today. The meeting was part of an ongoing series of discussions with stakeholders about how to create a culture in society that is more positive for young people, and in the run up to the sector wide 'Positive for Youth' summit in London on 9 March.

The Minister said: “I am committed to young people having a seat at the top table. We had a wide-ranging discussion that shows just how valuable it is to involve and listen to young people. I want to set the standard for councils and others by involving young people directly in developing our policies. I'm looking forward to meeting the group again”.



Japan Tsunami Appeal - buildings on fireA massive earthquake, the seventh largest recorded in history, struck the east coast of Japan on Friday 11 March.

The earthquake, measuring 9.0 on the Richter scale, triggered a tsunami which hit the east coast of Japan with 7-metre-high waves, leaving a trail of destruction. More than 2,000 people have died in the disaster and some 2,000 are injured. The number of confirmed dead is expected to rise to around 10,000. The earthquake triggered fires and caused severe damage to buildings, leaving 1.2 million homes without electricity and 1.4 million without water.

The following charities are accepting donations to help disaster recovery efforts in Japan:

British Red Cross
The Red Cross has been working on the ground since the disaster began, mobilising 86 teams, made up of around 600 doctors, nurses and support staff, to provide first aid and healthcare and assess the damage and needs of the communities affected.

Save the Children
Save the Children have launched a £1 million appeal to help families affected by the devastating Japanese earthquake and tsunami. They have a team in Japan and are responding to the needs of children.

Global Giving
Global Gving's fund will support organisations providing relief and aid to victims.

Watch the BBC's latest live coverage of Japan earthquake



thinkmobile_210Google, JustGiving and Depaul UK provided top tips on how charities can best use mobile at Media Trust’s Think Mobile event on 02 March 2011.

Speakers included Pierre Far, Webmaster Trends Analyst, Google; Luke Smith, Senior Industry Manager, Google; Elizabeth Kessick, Product Manager, JustGiving and Tim Harford, Head of Donor Care and Community Fundraising, Depaul UK.

Elizabeth Kessick (pictured, top, right) from JustGiving.com explained their simple donation integration page, which charities can easily utilise. Elizabeth also advised: “Remember mobile is not all about apps.  Users will spend more time on your mobile site so that is just as important.  Don’t spend all your budget on an app.”  See Elizabeth's full presentation here

Luke Smith (pictured, below) advised: “Be clear what you want from an app. Think about the user journey and where users are coming from, what times of day they are using their phone and where. Do research and focus groups with your target audience when building your charity app.” 

Luke continued: “A quarter of our online life is spent on the mobile Internet, but mobile ad spend is a fraction of this. Brands and charities need to recognise this and catch up.”  Get more of Luke's top tips here

thinkmobile_luke_210Pierre Far (pictured, top, left) described the different ways Google supports webmasters through help articles, blogs, forums, YouTube videos, and the Google Webmaster Tools. He provided tricks and tips for a mobile friendly website.  Pierre said: “Keep it simple and logical and also think about the devices customers will be using. Is your site thumb friendly? Will it work with a keypad and touch screen?”  Find out more about Pierre's presentation on Webmaster Tools

Tim Harford from Depaul UK presented a case study of the iHobo app, which asks you to care for a virtual homeless person for three days.  Tim said: “Apps can be a great way to access a new younger audience. In the development stage, ensure ways to collect user data are implemented to allow continued interaction with them in the future.”  The audience learned that developing an app can be a lengthy process but ultimately it’s a valuable method of raising awareness.  Watch the iHobo film and find out more.

The event was chaired by Mark Dodd, Digital Media Director of Media Trust (top picture, centre). For tips on how to get ready for mobile visit our resources centre.   Download presentations from JustGiving and Depaul UK.

For further information contact Lisa Farrell on lisaf@mediatrust.org / 0207 871 5628 or Jessica Culshaw on jessicac@mediatrust.org / 0207 871 5636



February



‘Transforming a Generation’ (TAG) has been chosen as the winner of Media Trust and Promax UK’s Charity Challenge 2011 and will have a short promotional film made for them by a team of industry specialists.

TAG is a charity set up by a group of fitness professionals, including LA Fitness founder Fred Turok, to help 18-24 year olds who are not in education or employment or training - not because they lack talent, but because they lack opportunities.

To win the Charity Challenge 2011, TAG submitted a brief for a media campaign they are planning to run in 2012.  TAG will now see their successful brief sent out to a range of broadcasters and professional agencies including BBC Worldwide, Cartoon Network, Fox Creative, ITV and MTV who will pitch for the chance to work with them directly to produce a 30 second promotional film.

Gavin Sheppard, Director of Marketing and Communications, said: “We felt that TAG’s media campaign brief was really powerful and that they truly deserve to have a promotional film made to support their cause.”

Fred Turok, founder and President of Transforming a Generation, said: “TAG is delighted to have won the support of Promax UK and Media Trust through their Charity Challenge 2011. TAG’s work with young job seekers is vital in the current economic climate where youth unemployment is at an all-time high. Winning this opportunity means a fantastic boost to our profile after placing nearly 2,000 young people into work in the last year.”

Brett Davey, Creative Director, Turner Broadcasting and Promax UK, Executive Chair: “Promax UK is always seeking challenging briefs that lend themselves to dynamic, vibrant campaigns. TAG is a deserved winner and Promax UK are looking forward to finding them a strong creative partner who'll deliver an energetic, effective campaign for 2012”.

A panel of experts from Promax UK and Media Trust chose the winning entry.  Previous winners of the competition include Malaria No More and Homeless World Cup.

For further information contact Lisa Farrell at lisaf@mediatrust.org or 020 7871 5628 or Jessica Culshaw at jessicac@mediatrust.org or 020 7871 5636.



A social networking site to put hospital patients in contact with friends and family, a radio station run by and for people with disabilities, and homeless people turning the camera on themselves - these are some of the winners of the latest Inspiring Voices Awards.  


bluehorizonslogo_210Media Trust’s Inspiring Voices awards recognise inspirational examples of communities getting their voices heard through digital media. The awards scheme was launched in November 2010, and gave an opportunity for all the applicants to showcase their work through the website.

Media Trust’s Director of Marketing and Communications Services, Gavin Sheppard, said, “It’s really exciting to see the wealth of digital media work going on in so many communities. These awards help to highlight that excellence as well as providing them with the means to further grow their work and inspire other communities to find their voice and make it heard.”

Here is the full list of winners:

Netbuddy Co-founder Deborah Gundle said of their award, “We are thrilled to receive this award because it demonstrates just what people can achieve for themselves. We hope it will help us raise Netbuddy’s profile and reach a lot more people who could benefit from the site.”

Each winner will now receive £500, press support around their award and a wealth of communications support.

Inspiring Voices is part of Media Trust’s Community Voices programme funded by the Department for Communities and Local Government (CLG) and the Department for Business, Innovation and Skills (BIS). The Community Voices programme supports disadvantaged and isolated communities making a positive difference to their lives by using creative digital media.

For more information contact us on 020 7871 5658 or email and find out more on our website



Club4Teenz_210Over the past year communities around England have been making a positive difference to their lives by using creative digital media. 

The stories of seven of these communities are told in a 50-minute documentary broadcast which has premiered on Community Channel.

Watch Community Voices online, or check the TV schedule for additional screenings.

Browse our interactive map of all the 25 communities involved in the project. Watch a trailer of the film.

The project was launched by Media Trust and supported 25 communities with start up funding, volunteer mentors and training.



bercowCommunities from Media Trust's Community Voices scheme visited Westminster on Thursday 20th January to meet the Speaker of the House of Commons, John Bercow, to discuss how community groups can engage with Parliament.

John Bercow spoke to the communities about his role in Parliament and advised them on how best to engage with politicians and local councils and to get their voice heard.

The audience then addressed questions to a panel made up of the Speaker and representatives from other government departments including ‘Communities and Local Government’ and ‘Business, Innovation and Skills’.

The Speaker John Bercow said: “I am keen to encourage people from all backgrounds, and all parts of the UK, to engage with the work of Parliament. People often feel that Parliament is remote from their lives, so it was a fantastic experience to meet and talk to a selection of people from the many communities who work with the Media Trust.”

The meeting was chaired by Gavin Sheppard of Media Trust, and arranged in partnership with the Parliamentary Outreach Service. Media Trust’s Community Voices scheme aims to inspire, engage and support disadvantaged and isolated communities to get their voices heard through digital media.



January



Media Trust is proud to introduce its new impact film, produced by our award-winning productions department and directed by IVCA Clarion award winner Gavin Toomey.

If you’d like a film made about your organisation, contact productions@mediatrust.org or phone 0207 871 5615 .

For anything else – or to support our work - get in touch at  info@mediatrust.org or on 020 7871 5600 to see how we can work together.



Matt Brittin joins Media Trust boardGoogle has joined as a corporate member of Media Trust.  Matt Brittin, UK and Ireland Managing Director and Vice President at Google, has also been appointed to the Media Trust board. 

Brittin, one of the world’s leading digital media executives, joins our impressive list of trustees, which includes BBC Director General Mark Thompson, Channel 4 News presenter Jon Snow, Sky Managing Director Sophie Turner-Laing and former Channel 4 Chief Executive Andy Duncan.

Caroline Diehl MBE, Founder and Chief Executive of Media Trust, said Google and Matt’s involvement forms part of a wider digital media strategy:

'Matt’s broad range of skills and extensive experience, combined with the unrivalled reach of Google will be invaluable to Media Trust. His decision to join will also benefit the wider charity and community sector, for which we provide vital communications services.  Digital media is fast becoming the primary way in which the voluntary sector communicates - it is cost effective and can be incredibly powerful.  Working with Matt and Google’s staff, we can continue to harness the skills, expertise and resources of the communications industry, to ensure charities and communities get their voices heard.'

Before joining Google at the start of 2007, Matt spent much of his career in media and marketing, with particular interests in strategy, commercial development and sales performance.  This included Commercial and Digital leadership roles in UK media.

Brittin said: 'I’m looking forward to working with the Media Trust team and playing my part in continuing the vital work that Media Trust does. Many of us at Google have worked with Media Trust in recent years and seen first-hand the benefit that many individuals and charities get from their work.'

Media Trust’s corporate members include the BBC, Channel 4, Daily Mail and General Trust plc, Guardian Media Group, IPC Media, ITV plc, LIVING TV Group, MTV Networks UK & Ireland, News International, OMD, Sky and Warner Bros.



Media Trust Volunteer Champions announced

Media Trust Volunteer Champions announced Media Trust has appointed a group of volunteer champions from across the media industry to encourage more media, communications and digital professionals to donate their time and share their skills.

The Volunteer Champions will work to promote the benefits of volunteering, to encourage other media professionals to share their time, resources and skills, to advise charities on digital and communications strategies and campaigns, as well as mentoring young people. Caroline Diehl, Chief Executive at Media Trust said, “Media Trust's Volunteer Champions are a group of exceptional individuals who have experience of volunteering with Media Trust and feel strongly about the benefits that volunteering can bring both to our charities and communities. Combining a wealth of expertise and experience in the media industry with a passion for volunteering, skills development and making a difference to others – the perfect combination for Media Trust.”

The newly appointed Volunteer Champions are:

Kamal Ahmed, Business Editor, The Sunday Telegraph
Basi Akpabio, Creative Director, The Africa Channel
Paul Appleby, Chair, Bristol Media
Hannah Bayman, Presenter, BBC Look North
David Brewer, Director, Media Ideas International
Ben Fox, Director, Fox Communications
Louisa James, Reporter and Presenter, ITV Central
Dean Russell, Director – Digital, Fleishman Hillard
Anjana Sharma, Filmmaker and Presentation Planner EMEA, BBC Worldwide
Charlene White, Presenter, ITV News<

If you are a media professional interested in getting involved with Media Trust, please go to www.mediatrust.org/volunteering.


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