News archive - 2010


Deafness Research UK wins our free web writing competition

Media Trust and Sticky Content are excited to announce that Deafness Research UK is the lucky winner of their competition to win free web writing training.
The winning charity was picked because Sticky Content felt that this was an opportunity to make a real difference in support of a vital cause, through coaching web writing for e-newsletters and their website.

Sarah Gentleman from Deafness Research UK said: “Help from Sticky Content will have a massive impact for us.  We’ll really benefit from their help. It’ll help us communicate better with our users and to get our messages across more effectively.  Staff will feel empowered and more confident to write content for our website and e-newsletters.”

Dan Fielder, Head of Content at Sticky Content, said: “The entries were all well deserving - it was very difficult to pick a winner.  Thank you to everyone that entered for taking the time to tell us about their site and the challenges they face. We wish we could help everyone.”

Media Trust is happy to be offering free web writing training to the two runner-up organisations: Leap Confronting Conflict and Voluntary Action Islington, to help them connect better through their digital channels.

Community Channel and Channel 5 support community sports

News: Your SpaceCommunity Channel and Channel 5 have partnered to produce Your Sport, a show dedicated to highlighting the impact sport has on people's lives. The series is endorsed by a range of sporting celebrities including Olympic boxing champion James de Gale, 2012 hopeful Louis Smith and skateboarding legend Tony Hawk. It also features the likes of Boris Becker, Martina Navaratilova and four-time Olympic gold medallist Michael Johnson.

Your Sport is an eight-part series showcasing inspirational stories from across the UK and around the world. It also gives viewers the low-down on grassroots sports and initiatives that are making positive contributions at a local level.

The show profiles initiatives such as Midnight Basketball a crime reduction project supported by Boris Becker, Mountain Boarding the UK’s newest board sport and Gamechangers an initiative that encourages youngsters to volunteer as local sports coaches.

Your Sport will premiere on Channel 5 over the next two months and also be shown on the digital television and online platforms of Community Channel (the UK’s only national television station run by a charity).

Your Sport was devised by former BBC sports broadcaster Dominic Cotton who is also producing the show. 'Your Sport is about inspiring interest and action. It promotes the vast range of activity that’s going on and encourages viewers to get stuck in. This is what the Community Channel is all about and it’s great that Channel 5 is helping to champion our ethos. With the London Olympics fast approaching there couldn’t be a better time to showcase the many, varied and sometimes unusual ways that people can involved and get active.'

Ian Dunkley, Channel 5 Commissioning Editor, Factual Entertainment said: 'Channel 5 are delighted to be involved with Community Channel and Your Sport in such a topical area of programming. We hope to engage viewers with the work that is being carried out in a number of sporting initiatives across the UK designed to drive home the importance of sport at every level.'

A range of sports organisations and charities are partners on the show with The CCPR (Central Council of Physical Recreation) leading the way. Their support means smaller sports, like Roller Hockey and Ultimate Frisbee, are being seen by hundreds of thousands of potential new participants.

Media Trust supports Beatbullying

Media Trust is proud to support a brand new digital initiative by leading bullying prevention charity Beatbullying - the world’s first virtual march. The campaign is being hosted entirely online – no real marching will take place. Culminating at a virtual 10 Downing Street, 'marchers' will hand over a petition to a virtual David Cameron asking Government for help to protect children from bullying, violence and harassment. The campaign is also asking for a Big March Bullying Review to investigate how Government, schools, families and communities can reduce incidents of bullying.
To mark the launch of Anti-Bullying Week 2010, The Big March will see tens of thousands of avatars of children, parents, teachers and celebrities march across computer screens via more than fifty of Beatbullying’s partners' homepages, including Media Trust’s, to take a stand against bullying. The campaign website, the Big March Park, is packed with interactive content and virtual tents pitched by charities. Here, children, parents and teachers alike can engage with a variety of educational and fun activities promoting children's wellbeing and get practical advice on how to deal with bullying.
You can join The Big March by visiting The Big March Park at

Beatbullying The Big March

What does the Big Society mean to you?

News: Communications for a Big SocietyStephen Cook, editor of Third Sector, has spoken this morning at Media Trust's autumn conference, Communications for a Big Society, about what the sector really thinks about the Big Society.  A round up of the results from a survey about Big Society commissioned by Third Sector and Local Government Chronicle was presented.

When asked if the Big Society is a good thing in principle, the majority of respondents from the voluntary sector, principal councils and town and parish councils answered 'Yes'.  However 65% of survey participants from the voluntary sector replied 'No' when asked if the Big Society is capable of enabling the same outcome with significantly less funding.  The majority of respondents also agreed that they do not have a good understanding of what the Big Society is.

Stephen concluded that there is "a lot of work to do" and "a lot of bridges to be built".

One of our Community Reporters caught up with Stephen after his speach.  Hear what he had to say about the voluntary sector's relationship with local authoroties and the Big Society as a whole.





First Shots: Identity Uncovered

News: First Shots Identity Uncovered

News: First Shots Identity UncoveredMedia Trust and Channel 4 recently celebrated the climax of the First Shots: Identity Uncovered youth filmmaking initiative, at an exclusive screening at The Ritzy in Brixton.

Hosted by T4 presenter Miquita Oliver the event showcased eight short films made by the winning entrants to celebrate Black History Month. The showcase was preceded by a screening of the Behind the Scenes documentary commissioned by Channel 4 that followed the journey of some of the young filmmakers.

News: First Shots Identity Uncovered

The short films and documentary have been broadcast on Community Channel and Sky Anytime and are currently available to view on the Community Channel and Channel 4 websites.

Strictly Politics

News: Strictly Politics

Media Trust production, 'Strictly Politics', follows Community Channel trainee reporter and young entrepreneur, 23-year-old Jessica Elliott from South East London, as she negotiates the party political conferences interviewing the leaders and putting them on the spot about issues that matter to her.

Passionate and articulate, Jessica, who runs her own dance school business for disadvantaged young people, pulls no punches when questioning the likes of David Cameron, Nick Clegg and Ed Miliband on how they plan to tackle gun crime, what the budget cuts will mean to young entrepreneurs like her and what 'big society' is really all about.

Jessica is not afraid to tell the politicians she meets that she thinks the system as it stands, is weighted towards keeping people on benefits rather than supporting small business like hers that benefit the community as a whole.

Bringing humour to a traditionally sombre occasion, Jessica also manages to wrong foot several politicians with light-hearted questions around their preferences for dancing and fashion.

Strictly Politics provides an alternative look into the inner workings of party political conferences and the current political landscape through the eyes of someone to who it matters most.

Watch Strictly Politics online at the Community Channel website

Think Big

News: Why DoHip-hop star Tulisa and actor Larry Lamb are backing a new campaign to get the generations talking and it's all the brainchild of former Media Trust beneficiary Sabian Muhammad (pictured above with Larry).

Gavin & Stacy star Larry and N-Dubz singing sensation Tulisa are backing the launch of Why Do, a unique new free online Q&A service funded by O2's Think Big programme. The aim of the service is to increase understanding between adults and young people to help bridge the generational divide. From music and fashion to the big issues that impact young people today, adults will be able to log onto and quiz youngsters at the click of a mouse.

The O2 backed website is run entirely by young people and is the brainchild of 22-year-old Sabian, who was first introduced to Media Trust while working as a youth peer leader at NCVYS. Sabian went on to become the shining star of 'Lording It', the MT production developed as part of a campaign to celebrate young people – Shine - which saw young people take to the floor of the House of Lords debating issues close to their hearts.

Media Trust were so impressed with Sabian's eloquence and passion for issues effecting young people that they were quick to offer him a position volunteering within their offices, which in turn led to him becoming involved with O2. When Media Trust were approached by O2 to help identify young people with ideas that they could help develop as part of their Think Big social campaign, Sabian was an obvious choice. With Media Trust staff support he was guided through a brainstorming and development process, which eventually led to his Why Do? Campaign being chosen to launch the Think Big initiative.

About Think Big
The Think Big programme exists to champion young people and showcase the positive role they play in society. The £5 million scheme, which launched this year, is open to all young people aged 13-25. To find out more and apply online visit

Think Big has been developed in conjunction with two of the UK's leading youth charities, National Youth Agency and UKYouth, and with the support of the Telefónica Foundation.

Inspirational Women set to Shine at awards

News: Precious awards nominationsMedia Trust business development manager, Lydia Frempong from Epsom, has been announced as a finalist in the 2010 Precious Awards.

Lydia, who has been nominated for the 'Leadership in the workplace' award, is joined by other finalists including the CEO of an online healthy food delivery business and a fashion designer who's had tea with Nelson Mandela.

The awards, which were launched to celebrate the achievements of inspirational women of colour in business and leadership, take place on November 8th 2010, at The British Library.

Amongst those being honoured are women from the creative industries and social enterprise, with a new category introduced this year to honour the tremendous contribution that has been made by women of colour in the blogging community.

Lydia Frempong said: 'Being nominated amongst these wonderful women is truly inspirational, to be recognised for my contributions to the workplace is the biggest honour.'

Foluke Akinlose MBE, founder of Precious said: 'This is another fantastic line of women of colour doing great things in business and within the workplace. I'm really proud to celebrate their achievements.'

Since their launch in 2007, the Precious Awards have attracted support from David Cameron, Nick Clegg and Baroness Amos.

Jessica Elliot, CEO, J's Dance School, Winner of The Precious Young Entrepreneur of the Year Award, 2009 said, 'It's always great to win any award, but winning a PRECIOUS award was just that! It has opened so many doors for me and really allowed me to gain much needed exposure for my business. It is also great to have been able to network with so many inspirational businesswomen of colour!'

For more information about the Precious Awards visit

The event will take place on Monday 8th November, 6pm-9pm at The British Library. Tickets are available online

Media Trust's Annual Volunteer's party

News: 2nd annual volunteers partyMedia Trust recently held its 2nd Annual Volunteers' Party to thank our amazing volunteers for the work they do supporting and working with charities, communities and young people up and down the country.

It was a great opportunity to catch up with each other's news and share some fantastic impact stories.
Media Trust volunteers are involved in all of our projects including:

Media Matching - bringing together media and communications professionals with charities and voluntary organisations for one-to-one support.

Youth Mentoring - enabling media professionals to share practical skills with disadvantaged 13-25 year olds working on media projects.

Speaking at training events or helping with free online resources.

Making short promotional films to raise awareness for and about small charities and voluntary organisations.

If you were at this year's Volunteer party take a look at our photographs from the event at our Media Trust Volunteering Facebook page (don't forget to tag yourself).
Are you a media, marketing, communications or digital media professional? If so,  there's a charity or young person we work with who could do with a little of your time. Find out how to volunteer with Media Trust

Get Online Week 2010

Get online week logoMedia Trust supports this year's Get Online week, running from 18 to 24 October. The campaign aims to get tens of thousands of people started with computers and the internet at more than 3,000 local events. Find out about events taking place near you at the official site

Watch Community Channel's promo for Get Online Week:

Breakfast and the Big Society

Breakfast seminar seriesFollowing hot on the heels of our highly successful first Breakfast Seminar Series, which took the new political landscape and the Big Society as its core theme, we're proud to announce the latest series of events, under the title Communicate your impact.

Once again, you can join colleagues and high-profile experts for round-table discussions and networking to discuss your current methodology and what has to change. Not only that, you'll get breakfast and be back at your desk by midday, refreshed and informed!

Confirmed guest speakers include Sally Flatman, producer of BBC Radio 4's Charity Appeal; Stewart Goshawk, Principal Grants Officer at The City Bridge Trust; Gemma Davidson, PR Manager at New Philanthropy Capital and Kath Lee, Head of Fundraising and PR Connection at St Martin in the Fields.

Communicate your impact...

  • Improve your understanding of your audience and then telling each of our audiences what they want to know
  • Persevere in the increasingly competitive and challenging environment we're operating in

Secure your place at the table with other communications professionals, to share best-practice, discuss the issues, successes and future plans, and to build relationships and engage with influencers. The three events in this series are:

Communicate your impact: compelling case studies
Get great testimonials, build a bank of evidence and a store of stories.
Tuesday 12 Oct, 8.30-11am, London

Communicate your impact: know your audience
Online and offline profiling, agreeing your priority audiences, understand your audiences needs and priorities.
Tuesday 16 Nov, 8.30-11am, London

Communicate your impact: results bring results
Crafting calls to action, using case studies in bids and annual reviews, keeping your focus on achieving the next outcome.
Tuesday 14 Dec, 8.30-11am, London

Book your place now – call 020 7217 3779 or email or online


Digital skills for PR

News: Report your resultsSocial media isn't just about being friendly and it isn't a fad: it's functional - the future of PR...

Laila Takeh, Online Manager at the British Heart Foundation (winner, digital innovation award 2009, PR Week), will be guest speaker at our Digital skills for PR event on 19 October. She'll be talking charities through the key principles of how to engage their audiences online.

As a taster of the event, here are Laila's top tips:

  • Don't shoe horn yourself in where you don't fit or won't be valued
  • Be clear about what your brand is and what value you'll give, as well as get, from social media
  • Don't be afraid to let the storms rage around you
  • A healthy debate often means your champions will help you settle a situation without turning it into crisis management
  • Listen, listen, listen and then engage
  • Your first time in social media is like being in a new job – you've got to learn the rules first

Book your place on this event in our online training calendar



Vince Cable MP means business on the dancefloor

Young reporter Jessica Elliott23-year-old Jessica Elliot from Lewisham has been reporting from the party conferences as part of our partnership with The Times, now in its third year. Through Media Trust's youth mentoring scheme, Jessica had the support of BBC journalist Martha Kearney. Her experiences, which include interviewing Nick Clegg, will be broadcast on Community Channel and have been featured in The Times. In one such encounter, Jessica got a free rumba lesson from Business Secretary Vince Cable MP after discovering a mutual love of Strictly Come Dancing!

Photo credit James Glossop/The Times

Read blog posts by other young reporters on the scene at the party conferences in Community Channel's Youth Zone





Column Idol winner announced

Lee Price, 21 from Milton Keynes, has been announced as winner of our Column Idol competition.

Column Idol finalists

Lee (back row, centre) with fellow finalists and judging panel

Run in partnership with The Sun, the Column Idol competition offered 16- to 21-year-olds the chance to write their own column with the support of some of The Sun's top journalists. Lee submitted a column idea all about social cohesion. 'Thank you, it looks so amazing,' says Lee. 'I can't believe it – the shop keeper recognised me when I bought it!'

'Since hearing that I'd won, everything has been really surreal. It's felt like I've been in a film or something and it didn't really hit me until I saw the column published in the paper.

I'm honoured to have been given this opportunity – the platform to showcase my work to the country – and touched that I was chosen as winner. I really didn't think I would!

I've been blessed to have this large slice of good fortune so early in my career, and I will strive to build on it and make the most of any subsequent opportunities that arise.'

Of Media Trust and his mentor, Lee says: 'The whole process of Column Idol has been a real pleasure. Everyone from Media Trust has made me feel like I'm someone important, someone worth chasing after and organising travel for. Making an eight hour round trip to the hustle and bustle of London isn't the easiest thing, especially for a wally like me who could get lost in his own bedroom, so I'd like to thank everyone from Media Trust for being so patient and helpful with me!

My mentor, Dulcie, was fabulous. She really instilled a sense of confidence and belief in myself that I didn't have before. As well as being lavish with her praise, she also offered excellent feedback and critiques of my work, which will be very valuable in the long run. I aspire to be as good a journalist as she is.'

Read about all the finalists at our Column Idol page and more about Lee's success at The Sun


Media Trust wins IVCA Clarion Award

News: IVCA Clarion AwardsMedia Trust took home a prestigious award at the recent IVCA Clarion Awards in London, the leading event in the awards calendar recognising best practice in CSR, diversity, community development, ethical, health and welfare issues, charity and social enterprise.

At the ceremony at the BFI Southbank on 24th September, Media Trust was honoured with the Charity and Social Enterprise award for its production of the 'We are ARK' promo film for the ARK (Absolute Return for Kids) charity. The award was in the Advertising and Promotion category, supported by Communicate Magazine.

ARK is an international charity whose purpose is to transform children's lives, focusing on the areas of health (in Sub-Saharan Africa), education (in the UK and India) and child protection (in Eastern Europe).

The award-winning promo explains the work of the charity through the words of some of the pupils from three ARK Academies in London and was shown at the dinner. Watch the promo:



Media Trust partners with The Times

Media Trust has partnered with The Times for the third consecutive year and taking a young reporter to the party conferences. We are giving one young person the unique opportunity to speak to and question the decision makers.

This year, 23-year-old Jessica Elliott from Lewisham heads to the conferences, with the support of mentor BBC journalist Martha Kearney, through Media Trust's youth mentoring scheme. Her journey will be documented and broadcast on Community Channel and followed in The Times.

Media Trust partners with The Times

Photo credit: James Glossop/The Times

Jess feels she is providing a service to the community with her new business in helping the government tackle social issues like youth crime but with cutbacks on extra-curricular activities like dance in the education budget and a lack of financial incentives and support for young entrepreneurs like her, Jess feels short-changed by the powers-that-be.  She thinks the system as it stands is weighted towards keeping people on benefits rather than supporting small business like hers that benefit the community as a whole.

Media Trust partners with The TimesWe are taking Jess' questions to the top; she's going as a trainee reporter to the party conferences to ask the leaders of the parties, including the Prime Minister, and other senior politicians what they are planning to do to help young entrepreneurs like her, how they are going to tackle gun crime and ask them to explain exactly what the 'big society' is all about.

Right: Martha watches Jessica's interview with the Deputy Prime Minister

Jessica has already interviewed the Deputy Prime Minister, has ballroom danced with Vince Cable and visited Martha on the set of her radio show BBC radio show, World at One. She is now preparing for her all important interview with the Prime Minister, and for next weekend's Labour conference.


Speedmatching goes on tour

News: SpeedmatchingCould you use your professional media and communications skills to make a difference to a charity or community group in Birmingham or Leeds?

We are hosting free informal 'speedmatching' events in Birmingham and Leeds over the coming weeks that give media experts the chance to meet a range of charity professionals . We're then hosting similar events in cities across England over the next six months. Like speed-dating, but (usually) without the romance, media professionals have the opportunity to meet all shapes and sizes of local charities.

Media Trust Speedmatching - Birmingham
Date: Thursday 30th September 2010
Time: 6.00pm – 8.30pm
Venue: Central Birmingham, contact us for full details

Media Trust Speedmatching - Leeds
Date: Tuesday 5th October 2010
Time: 6.00pm – 8.30pm
Venue: Central Leeds, contact us for full details

Food, wine and a lovely venue is provided so everyone is refreshed and relaxed to get to know new people. You and the charities you meet will swap stories of skills and projects that need support, and maybe find a volunteering match with a charity whose work you'd like to support.

Our speedmatching events this autumn are taking place across England and have a particular focus on organisations that support frontline charities, community organisations or voluntary groups, so your help can be cascaded much further. More information on how the events work on the night is available online -

Please give us a call on 020 7217 3771 to book your place or email

If you’re unavailable on these dates or live in another area of the country but are still interested in volunteering then we have lots of opportunities to use your media skills to support charities, community groups and disadvantaged young people. More information is available online -


TalkTalk Digital Heroes 2010

TalkTalk Digital Heroes 2010TalkTalk, Citizens Online and The Daily Mirror have announced the launch of this year's UK Digital Heroes campaign. The awards recognise outstanding individuals from UK community groups or charities, utilising digital technology to bring about positive changes in society.

Twelve winners will be chosen at the end of October, before the final, overall winner is announced. Prize money will total £65,000 and the awards will be used to fund both new and existing digital projects. Applications are accepted until 30 September. Find out more


The secrets of social media success

Media Trust iconNeed to get your social media activity into shape after the long summer? The three golden rules for using social media for online PR, according to Gerry Hopkinson, co-founder of Unity, are:





  • Harness people power: you have hordes of potential supporters, fundraisers and activists at your disposal through social media. Give them the tools, assets and inspiration to get out there and mobilise their own networks on your behalf.
  • Maintain momentum: one of the worst things you can do as a brand is to dip in and out of social media. It requires sustained activity, which means keeping content fresh and constantly responding to and stimulating discussion. Unless you have the resources to do this, you should think twice before diving in to social media.
  • Join the dots: social media shouldn't sit in isolation from the rest of your communications channels – you should be telling a consistent story across the board, using these these channels as an integrated part of your wider marketing mix.

Gerry (Finalist, Social Media – PR Week Awards 2010 and Winner, Youth Marketing – EMEA Sabre Awards) will be speaking at our Media strategy to go event on 28th September, tickets for which are still available. Book online now. If you need to give your social media an extra boost in the coming months, October sees our Social media essentials and Use your rich media London events. Don't miss your chance to attend, book a place now.



New Volunteer Filmmaking scheme underway

News: Volunteer Filmmaking25 charities from across the UK are to benefit from professional filmmaking expertise to create films that promote their work. These organisations will take part in the sixth series of Media Trust’s Volunteer Filmmaking scheme, which matches small charities to professional filmmakers who volunteer their time and expertise to create short promotional films.

The films will be broadcast on national television channel, Community Channel.

Amanda Whittington, project manager, at Media Trust said: “We have had an amazing response to the scheme this year, with charities from a wide range of sectors and geographical areas applying to take part. For small charities with limited resources, this is an opportunity to have a professional film made about their charity, allowing them to get their voices heard and raise awareness in a way they might not have been able to before. We are very proud to be working with 25 such worthwhile charities who are working tirelessly to improve the lives of people across the country.”

Now in its sixth year, Media Trust’s Volunteer Filmmaking has produced more than 125 films for small charities in England working in a wide range of areas including disability, youth, community conflict, race relations, sport, arts and the environment. The equivalent of £1 million has been donated in time and resources by the media industry.
Volunteer Filmmaking aims to support small community organisations and encourage volunteering in the film and television industry.

For more information about the scheme take a look at our Volunteer Filmmaking section

Volunteer Filmmaking 2010 selected organisations

ACE Centre
Little Hearts Matter
Noah's Ark Hospice
Overgate Hospice
Pursuing Independent Paths-PIP and
Twinkle House
Yorkshire MESMAC
Leap Confronting Conflict
Young Advisors
School for Social Entrepreneurs
Arts Alive
Cardboard Citizens
Collective Encounters
Studio Upstairs
CM Ltd (Community Music)
Netherton Feelgood Factory
The Ireland Fund of Great Britain
Peckham Settlement
Prisoners of Conscience
International Tree Foundation
The Herefordshire Nature Trust


Britain's Lost Ballot

Britain's Lost BallotShould 16 year olds be given the vote? In Britain's Lost Ballot, a powerful new documentary produced by Media Trust for Community Channel, three young campaigners set out to prove that many young people do have the passion and maturity to change their world. 17-year-old Tyrone Steel is campaigning to stamp out homophobic bullying in schools, 16-year-old Rowan Ings calls for radical changes in their recycling laws and James Bannon, 16, wants to reverse the negative image of his generation. They are three young people on a mission, determined to effect change with the shared goal to lower the voting age to 16.

These young people travel the length of the country meeting fellow campaigners and people of power and influence to glean some of their campaigning skills and insights before they go on to present their own cases to some of the UK's top policy makers.

The Co-operative commissioned Britain's Lost Ballot as part of its Inspiring Young People programme, which is seeking to bring about a cultural shift in the way young people are viewed and treated in this country. To find out more about the Co-operative's campaign to lower the voting age to 16, visit

Britain's Lost Ballot will be broadcast on Community Channel from Tuesday 24th August 2010 and will run across the bank holiday weekend. Watch it online at


DEC Pakistan Flood Appeal

The Disaster Emergency Committee has opened the DEC Pakistan Floods Appeal and money raised will help fund the life-saving work in the aftermath of this disaster. You can make a donation securely online, find out more about the DEC's work, and watch the video appeal.



Meeting the news needs of local communities

New research commissioned by Media Trust has highlighted concerns that the decline of local newspapers has left many people feeling disempowered and could impact the emergence of the much debated 'Big Society'. Written by Professor Natalie Fenton at Goldsmiths Media Research Centre, the release of the report received coverage in the Guardian Online and can be downloaded here.


Caroline Diehl on the Big Society

Caroline DiehlCaroline Diehl, Chief Executive of Media Trust, writes about the reaction of the media industry to the new UK government's Big Society in this month's Raedar newsletter (Franklin Rae Communications, one of the UK's leading specialist PR agencies).

In her article, Caroline argues that voluntary groups and charities already underpin communities but need support from media and communications bodies.

'Communities desperately need the real tangible engagement of the media industry,' explains Caroline. 'It could well be that the media's involvement is the one factor which will make or break the current government's vision and ideals for a Big Society.'

'Media Trust wants to see the UK's creative, media and digital industry fully engaged in the Big Society, as mentors, volunteers, story-tellers and digital organisers, trainers, film-makers and online creators.'

Read Caroline's article in full

Media Trust is a charity partner at the 2010 Franklin Rae Communications Networking Event next month.


Breakfast seminar series

Breakfast seminar seriesCharity campaigners - use our networking breakfast seminars to meet MPs, thinktank directors, PRs, consultants and seasoned charity campaigners to discuss the inevitable changes for charities campaigning for change in the new politics.

Are you focusing more on PR and media campaigns, constituency action or Westminster lobbying with the changes afoot in government? Are others making the same choices?

New scrutiny on lobbying, public spending cuts and a looming Public Spending Review, and policies including Big Society opening up charities to an ever-larger role in public life, could mean that charities campaigning for political change at local and national level and in the media will feel increasingly exposed and need to demonstrate the impact of their work more and more.

Make sure your campaigns stay ahead of the communications game in the new politics.

Join colleagues and experts for round-table discussions and networking. Get the lowdown on the issues, discuss your approaches and what has to change, get breakfast into the bargain and be back at your desk by midday, refreshed, informed and networked.
The first event, Westminster's new landscape saw Charles Walker MP, Patrick Butler of the Guardian, Grayling Public Affairs, Macmillan Cancer Support and the Centre for Social Justice, discuss the future for your Westminster campaigns.

Book your place on the next breakfast seminars:

PR and media in the new politics
Isabel Oakeshott of the Sunday Times, Kim Catcheside, Terrence Higgins Trust and Edelman Public Affairs will focus on political changes for charities using the media to influence decisionmakers
Tuesday 24 August, 8.30-11am

Local change for charities in Big Society
Emily Robinson of the LGA, Fleishmann Hillard, and other panellists tbc will be asking if lobbying's out of favour, can local action replace Westminster lobbying to make change happen?
Tuesday 14 September, 8.30-11am



The Queen's Award for Voluntary Service

News: The Queen's Award for Voluntary ServiceThe highest award recognising outstanding work by UK volunteer groups in their local communities is once again open for nominations.

You can nominate any group doing volunteering work that is a social, economic or environmental service to the local community, even if you benefit from its work. Nominations are not accepted from volunteers, trustees or staff members of that organisation however. To qualify for the Queen's Award for Voluntary Service, the organisation's work should:

  • provide a service and meet a need for people living in the local community
  • be supported, recognised and respected by the local community and the people who benefit from it
  • be locally run
  • have been running for three or more years

Nominate your chosen voluntary organisation online


Have your say on spending cuts

spending_challengeThe Spending Challenge is a new initiative from HM Treasury that aims to give the public a voice in the debate on reducing government spending.

The first phase of the Challenge was limited to those working in the public sector, to get their professional insights on everything from how to cut back on wasteful spending to radical changes in the way services are provided.

Ideas ranged from how money and the environment can be saved by cutting back on publications and printing, to how new incentives within the public sector could stop unnecessary spending of budgets at year end in a “spend it or lose it” culture. Many of these ideas are challenging of Government policy, but they have committed to considering every one with the best ones taken forward.

The next phase of the Spending Challenge is now open to everyone to share their ideas as tax payers and users of services. This phase is different to the last, they not only want your ideas, but also want your help in identifying the best ones to take forward.

In addition Ministers will be hosting seminars and travelling up and down the country to hear opinions and ideas first hand. These will be shaped by the comments and suggestions made in the Spending Challenge, so if you have an idea or you want to show your support for one of the existing ideas being put forward... don’t hesitate.

Find out more and submit your ideas at


Community Web Kit

BT logo newsWant to set up a website for your charity or community group, but don't know where to start?  BT's free Community Web Kit could help.

In just a few simple steps you can create an easy-to-build web site to help promote your charity or community group. It's a straightforward to set-up and maintain. And once it's up and running, it provides an easy way to publicise your group and stay in touch with people.

Find out more at the BT Community Web Kit site


What's your digital IQ?

Digital IQ testOur Digital IQ Test on Facebook is the start of our campaign to encourage media, marketing and communications professionals with digital media skills to volunteer their knowledge and expertise and a little bit of their time to help the charities, communities and young people we work with.

So join us on Facebook, find out what kind of digital media guru you are and what your digital IQ is, and then challenge your friends, colleagues, even bosses to take the test and find out how they rank too.

Not only will you find out how your skills could unlock the potential in others but how you can learn and refine new skills, meet new people and get involved with exciting projects. Get involved


Race Online 2012

Race Online 2012 Media Trust is proud to be a partner in the Race Online 2012 campaign to make the UK the first nation in the world where everyone can use the web. Media Trust intends to showcase content across its digital platforms and to support and resource a range of charities and grass-roots community organisations to harness the power of digital media.

Ten million adults in the UK have never used the internet and Race Online 2012, launched by UK Digital Champion Martha Lane Fox, aims to inspire and encourage millions to get online by the end of the year of the next Olympics, through partnership with government, industry, charities and individuals.

Find out more at the official Race Online 2012 website.


Column Idol competition

News: Column IdolMedia Trust and The Sun have launched a quest across the country to find undiscovered talent. With the support of rapper Dizzee Rascal and singer-songwriter Diana Vickers the hunt to find Column Idol 2010 has begun. The competition gives 16-21 year olds who have strong opinions and something to shout about, the chance to write a column for The Sun. They will be mentored by some of The Sun's top journalists, including Trevor Kavanagh and Gordon Smart. Six entrants will be shortlisted and judged by a panel including Editor Dominic Mohan. The winner will receive the prize of having their column printed in The Sun.

Aspiring writers can find out how to enter, submitting a short description about their background, what they'd like to write about and why they deserve to be crowned Column Idol. The closing date for entries is midday Monday 9th August.

The six entrants judged to have the best ideas will be assigned to a Sun journalist who will mentor them through the process, help them to polish their ideas and support them as they write up their columns. The mentors, who will span Sport, News, Features, Bizarre, Live it and Politics departments at The Sun, will be recruited and trained through Media Trust's Youth Mentoring scheme, which links young people to media industry professionals.

Entrants need to be aged between 16-21, living in England and meet the entry terms and conditions


Free web-writing help for charities

Media Trust eventWin free help for your organisation’s website, email newsletters, tone of voice or digital strategy in our competition this summer, in partnership with digital content agency Sticky Content.

Good writing helps your users understand what your site has to offer. It can increase donations, build your brand and ensure the people who need help know how to find it.

This summer, we are working with Sticky Content to give charities the chance to win free web writing consultancy. Sticky Content improves websites through better writing – clear language that gets your point across.

If you think expert input could make a difference to your digital content – and, above all, the people you exist to help – enter now by making the case for your project.

Any charity can apply – just explain what you need and how Sticky Content's time and expertise could help you make a difference.

Runners up will receive a free place on one of our brilliant training workshops.

What's on offer
For your project, you could choose to ask for help with:

Writing and editing... content for your website

  • marketing emails and newsletters
  • words around your online forms


  • finding the key issues with your copy
  • building a tone of voice for your charity
  • planning your publishing schedule


  • how to write for the web
  • how to write emails

Are you eligible?
You can apply to win the free project if...

  • you’re a registered charity
  • you need help with your website content (not the design or the programming – just the words)
  • you’ve got a way to measure the results (email opens, newsletter sign-ups, donations etc)

You also need to be happy for Media Trust and Sticky Content to:

  • use you as a case study
  • do the work at a convenient time (probably August 2010)

Apply now
Make the case for your project

Just give a few details to apply for free expert help with your web content – it takes around 10 minutes.

Deadline: 1/8/10

More about Sticky Content

More about our training and events


Cultivate your online community

Media Trust iconYou've found your audience online, but how do you keep them? Learn the best ways to cultivate your online community in a Media Trust workshop on Tuesday 3 August. Find out how to keep online community members active and engaged, to moderate effectively and to manage your brand online. Attend this timely workshop and you'll find yourself empowered to build trust and confidence in your organisation among your audiences by listening and responding, and be confident in joining and managing ongoing conversations.

Meg Pickard will be guest speaker at this event. As Head of Social Media Development for Guardian News & Media, Meg is responsible for developing and supporting existing and new social web strategy and interactive experiences. As a taster of the event, here are Meg's top three tips:

  • Participate and encourage participation: anticipate and plan for likely interaction and recognise and reward quality contributions
  • Embrace, don't replace: find ways of working with existing networks, communities and different platforms to enable conversations rather than trying to own them
  • Enable and support multiple layers of engagement with content and community - from casual lurker to full-blown evangelist - through both human and technological means.

Book your place on this event in our online training calendar


Glastonbury 40: Sun, Sweat and Charity

News: Glastonbury 40: Sun, Sweat and CharityGlastonbury Festival is attended by more than 177,500 revellers and a vast array of charities, Glastonbury 40: Sun, Sweat and Charity is a funny and thought provoking documentary that goes behind the scenes at Worthy Farm to celebrate the unsung heroes of volunteering, campaigning and fundraising, on site, over the last 40 years, giving viewers a previously unseen insight into the inner workings of the festival.

From welly-throwing with WaterAid to patrolling the festival with the green police, the film will lift the lid on the multitude of charity and volunteering work that happens every year behind the scenes, helping the festival retain its ethos as a positive force for change both locally and internationally.

The film is full of exclusive footage from the alternative side of the festival, including a song by Billy Bragg and an interview with festival founder Michael Eavis, who expresses his continued commitment to supporting the local community and charities big and small.

The film is being produced exclusively for broadcast on Community Channel, which goes out on Sky, Virgin TV and Freeview. Catch the UK premiere of Glastonbury 40: Sun, Sweat and Charity on Community Channel on Monday 19th July at 8pm.


Talent Studio films gain award nominations

News: Talent Studio's The Bench DiariesThe talents of two groups of young filmmakers have been recognised with nominations in the prestigious Limelight Film and Arts Awards 2010.

The young people produced their films through Community Channel's Talent Studio, a national filmmaking project created and run by young people, giving them the chance to tell their stories and get their voices heard.

Nominated in the Best Experimental category, The Bench Diaries was created by young people from Catch22 in Manchester. It looks at how one simple location can bear witness to thousands of emotions for the characters passing through. In this year's School Screenplay category, Slam Drunk, produced by young people from Fairbridge in Hackney, London has received a nomination. The short film depicts a young girl who agrees to go to a party with a boy she meets in a park, despite her friend’s warnings not to. When alcohol is added to the equation, things get out of hand. Will she learn from her mistake?

Since 2007, the Limelight Film and Arts Awards have supported community-based new filmmaking talent and are now recognised and supported by national and global organisations as well as personalities from the film and television industry.

The Limelight Film and Arts Awards 2010 will see hundreds of filmmakers join celebrities at the Troxy in Tower Hamlets on 8 July for an exciting event that will be broadcast online.


Africa Rising wins at One World Media Awards

News: One World Media AwardsAfrica Rising, which will have its UK premiere on Community Channel on Thursday 8 July at 10pm, won a prestigious prize at the recent One World Media Awards in London. The ceremony is one of the leading events in the UK awards calendar, celebrating outstanding media coverage from the developing world, as well as the role of journalists and filmmakers in raising the profile of development issues.

At the 22nd annual awards ceremony on 22 June, Clover Films' Africa Rising took the MDGs Award (Millennium Development Goals), a category judged by Mike Thomson (Foreign Affairs Correspondent, Today Programme), Richard Klein (Controller, BBC 4), Hetan Shah (Chief Executive, DEA) and Sarah Lambert (Head of Representation in the UK, European Commission).

Colourful, controversial, uplifting and epic in its scale, Africa Rising highlights the failure of Western policies towards Africa and asking whether it's time to reconsider the role of Western aid workers on the continent. Don't miss the 8 July UK premiere on Community Channel, 10pm.



Michael Buerk and celebrity support

News: Michael BuerkMedia Trust is proud to announce that Michael Buerk, broadcaster, journalist and long standing supporter of the British Red Cross, will be joining us at a training event on 1 July to give charities the inside track on celebrity support.

Celebrity support can transform a charity's profile and funds but attracting, developing and getting the right kind of media coverage from celebrities can be a struggle. Hear from the experts how to work with celebrities, agents and celebrity journalists. Award-winning journalist Michael, known for his coverage of the Ethiopian famine for BBC News in 1984-5 and chair of Radio 4's the Moral Maze, has been a British Red Cross ambassador for six years. Also joining us are the charity's interim Head of Media & Public Affairs, David Piner, former Heat editor Mark Frith, agent Wendy Bailey and others.

About the event
Celebrities work with charities and causes all the time and their presence can boost profile and grab news headlines. But are you ready to manage a celebrity ambassador? This training event in London on 1st July will give you the skills to use celebrities wisely, approach them and plan how this activity fits in your communications strategy. You'll learn from leading media professionals how to understand and plan for the possible risks, and ensure that the coverage focuses on your charity's story, not the celebrity.

Book your place on the event at our online calendar now and as a taster, take a look at top tips from Wendy Bailey of Wendy Bailey Celebrity PR on getting celebrity support from our Free Resources Hub


BAFTA and Media Trust Youth Mentoring Programme

News: BAFTA and Media Trust youth mentoring programme BAFTA and Media Trust's Youth Mentoring programme for 2010 is now underway. The scheme involves BAFTA members, Award-winners and leading practitioners volunteering as mentors to disadvantaged young people on media projects, and is an integral part of BAFTA's learning and events strategy.

BAFTA has already recruited over 60 mentors to work with youth organisations in London, Birmingham, Manchester, Bristol, Leeds and Nottingham. Additional mentors are still being recruited outside London, and the programme will be extended to Scotland in the autumn.

As well as engaging young people in productive and empowering activities, the programme aims to improve young people's attitudes towards education, training and employment, and to enhance their knowledge, skills and personal development, thus giving them new opportunities.

The Youth Mentoring Programme follows a London-based pilot last year, which was a huge success. Both the mentors and the young people talked about the positive experience of the scheme.

'It was really, really powerful to meet young people who live just down the road but are living very different lives from me and to get a window into a different world. The experience was one of the best things I’ve done all year.'
Basi Akpabio, Development Executive and BAFTA mentor

The young people who have been involved in the programme so far have identified both personal and careers-based positive outcomes, including increased confidence, new transferable and media-related skills, and a new willingness to engage in media-related training and education.

'It was absolutely fantastic to gain insight into the way that industry experts think, and all of the considerations that need to be made during each stage of development - I hope one day to be involved in games development as a profession.' Andres, 17

The mentors come from a range of disciplines. This year's participants include actor Sophie Ward (Jane Eyre, Holby City) and TV director Steve Smith (The Graham Norton Show, The Friday Night Project) in Bristol; animation producer Sam McCarthy and producer Carol Harding (Holby City, Doctors) in Birmingham; Head of Film at Vision+Media Tara Cook and CEO of LiveFrame Studios and former MD of Cosgrove Hall Films, Anthony Utley (Postman Pat, Dangermouse) in Manchester; and directors Aisling Walsh (Song for a Raggy Boy, Wallander) and Jon Jones (Cold Feet) in London. Returning mentors include director Antonia Bird (Cross My Mind, Ravenous); actor and director David Morrissey (Nowhere Boy, Don’t Worry About Me); film producers Damian Jones (Sex & Drugs & Rock & Roll) and Pippa Harris (Revolutionary Road, Away We Go); and TV writer Stewart Harcourt (Marple, Jericho).

The mentors will offer their expertise to organisations such as Leave2Remain, Headliners and Kids Company in London, Fairbridge in Birmingham, Catch 22 and Fairbridge in Manchester, and Short Cuts at the Watershed in Bristol.

Although the general public tends to associate BAFTA with its film, television and video game awards ceremonies, its main function is as a charity. Krishnendu Majumdar, Chair of BAFTA's Learning & Events Committee says: 'Through sharing the knowledge and experience of this amazing array of industry experts, BAFTA aims to inspire young people who might never have experienced the support of an adult role model. We are delighted to be partnering with Media Trust on this initiative.'

Speaking about last year's programme, some of the mentors have described how the scheme was as rewarding for them as it was for the young people involved: 'It's not a huge amount of effort on behalf of the mentors and I think that the rewards in terms of what the mentees get out of the schemes are huge in some cases and I would definitely recommend people to do it.'
Pippa Harris, Film Producer and BAFTA mentor

'The benefit for me as a mentor has been to encourage them in their dreams really, and to encourage them in their ambitions whether it’s in the media or not.'
Stewart Harcourt, Scriptwriter and BAFTA mentor

The success of the 2009 pilot programme was showcased at an event at BAFTA headquarters last September. BAFTA will also celebrate the achievements and work of the young people involved in the 2010 scheme at a similar end-of-programme event in March 2011.

BAFTA partners on the Youth Mentoring Programme with Media Trust, a national communications charity that works with media organisations and charities to enhance their communications and enable communities to find their voice and make it heard.

The BAFTA and Media Trust Youth Mentoring Programme is supported by the RBS group and the Paul Hamlyn Foundation.

Watch a promotional film from the pilot programme


Guardian Activate Summit 2010

News: Guardian Activate Summit 2010 Caroline Diehl will be speaking at the forthcoming Guardian Activate Summit: Technology, society and the future alongside Martha Lane-Fox and Ethan Zuckerman, founder Global Voices. The event takes place on Thursday 1 July 2010 and will provide a unique insight into how the web and associated technologies are reshaping our world.


Online PR masterclass

Media Trust icon Social media isn't just about being friendly and it isn't a fad: it's the future of PR. Find out how to get creative and go digital to achieve more with less on our June 29 workshop in London, Online PR: Who's loving you online? Book your place for the event in our online training calendar now.

In the meantime, Ally Branley, Community and Syndication Manager, Channel 4 Online and guest speaker at our recent Maximising social media event, offers her top tips on social media:

  • Know your audience and how they are behaving online before choosing what type of social media activity to pursue
  • Listen well, by monitoring buzz or giving a feedback mechanism on your website, get to know the environment and etiquette of the network
  • 'Start' don't 'launch'. Build your community by contributing little and often rather than publicising a launch that's followed by six months of silence.

Courtesy of Ally Branley, Community and Syndication Manager, Channel 4 Online.


Volunteer Filmmaking 6 launches

News: Volunteer FilmmakingMedia Trust is celebrating Small Charity Week with the launch of its sixth series of Volunteer Filmmaking, a scheme that matches professional filmmakers with small charities to create short promotional films at a fraction of the normal cost.

The 2010 scheme is now open for applications from any charity, not-for-profit or voluntary organisation with an annual turnover of less than £2 million. The short films, which can be up to five minutes in length, will also be guaranteed a broadcast slot on national television channel, Community Channel

Now in its sixth year, Volunteer Filmmaking has produced more than 125 films for small charities in England working in a wide range of areas including disability, youth, community conflict, race relations, sport, arts and the environment.

Georgia Dussaud, Head of Content Production at Media Trust said: 'A professional film can easily cost in the region of £10,000 to £15,000, so this is a unique opportunity for small charities to promote their work through film. Each film is produced by TV professionals who volunteer their time and skills to help the charity so both sides get a lot out of the experience.'

Christine Hawthorn, from charity J-U-M-P said, 'For us as a small charity it was fantastic to be chosen for the Volunteer Filmmaking scheme. We do all our fundraising ourselves and we always find it hard to justify spending money on marketing, but we know how important it is in order to expand the reach of our work. The Film is now featured on our web site and has also been used within funding applications and at exhibitions and events where we want to show people what we do. It’s a great tribute to our work and lots of people have commented on just how wonderful it is'.

In conjunction with the launch of Volunteer Filmmaking 6, Community Channel, owned and run by Media Trust, is supporting Small Charity Week with seven days of programming highlighting the outstanding but often unheard of work carried out by small charities across the UK. The week will run from 14th - 18th June 2010. The broadcasts will include the 'Untold Stories' series, made up of the short films produced within last year’s Volunteer Filmmaking scheme.

Volunteer Filmmaking is part funded by Office for the Civil Society with the aim to support small community organisations and encourage volunteering in the film and television industry. Now in its sixth year, the scheme has supported small organisations by producing a film for a small fee of £1,000 and has seen the equivalent of £1,250,000 donated in time and resources by the media industry.

For further information and an application form, visit or call Volunteer Filmmaking on 020 7217 3628 or email

Applications are open from Monday 14th June until 12 noon on Monday 26th July.


ARK annual gala promo

News: ARK (Absolute Return for Kids)ARK (Absolute Return for Kids) is an international charity whose purpose is to transform children's lives. Founded in 2002 by a group of leaders in the alternative investment industry, its programmes are focused on the areas of Health (in Sub-Saharan Africa), Education (in the UK and India) and Child Protection (in Eastern Europe).

In May 2010, ARK held its annual gala fundraising dinner at Waterloo Station in London, attended by more than 800 guests and addressed by Her Majesty Queen Rania Al Abdullah of Jordan.

The dinner raised £14.1m, allowing ARK to launch two important new health programmes to save the lives of mothers and children in Zimbabwe and Zambia.

The Media Trust-produced promo We are ARK explains the work of the charity through the words of some of the pupils from ARK Academies in London and was shown at the dinner. Watch the promo:



Sort your marketing strategy

Media Trust iconNeed expert help in developing your marketing strategy and showing the impact of your communications work? Media Trust's workshop Sort your marketing strategy will take place in London on 22 June 2010 and promises to give you a head start in delivering measurable results against your organisation's objectives this year.

Guest speaker Joanne Parry, Head of Communications Services at the Audit Commission, is responsible for marketing, event management, design, publishing and digital communications for the public spending watchdog. Get a taste of the insider knowledge Joanne and other guests will be passing on in her top tips:

  • Nothing kills a bad product faster than good advertising - so make sure what you do matches what you say
  • You can't be a marketing expert without an expert understanding of your target audiences
  • Freedom of expression doesn’t mean an automatic right to be heard. Think carefully about why and how people should engage with you
  • The point of marketing communication is to make people think or act differently. Creativity is important, but without this focus it's redundant

Want to know more? Book your place on the event right now in our online summer training calendar.


Community Channel logoCommunity Channel goes to Glastonbury!

Community Channel is off to Britain's best-loved rock festival this June. A series of exclusive programmes will celebrate the festival's impressive 40-year history of achievements in charity, campaigning and fundraising. If your charity will be attending Glastonbury this year too, get in touch with us now. Email and let us know what you'll be up to.


Media strategy to go

Learn how to make your media strategy a tool to push your organisation to greater success. Media Trust's one-day London course on Tuesday 15 June 2010 will teach you how to look ahead and get your PR and media plans connected and coordinated. Industry experts will give you the skills to save time and effort in the long run by making each of your PR efforts work harder for you.

As a taster of the event, Guest speaker Genevieve Edwards (Director of Communications, Terrence Higgins Trust) offers her top tips on building the perfect media strategy:

  • First be clear about your objectives and what success would look like - and how you're going to measure
  • Think about what messages you're aiming to deliver to whom - then think about how
  • Evaluation should be about more than just column inches. Think about what you can learn from it
  • Clear communication spring from clearly thought through plans.  Discard anything that's muddying the message

About Genevieve:
Genevieve Edwards joined Terrence Higgins Trust in August 2001 and is Director of Communications. She has overall responsibility for the charity's marketing, website and media relations.  Genevieve has worked in voluntary sector communications for 15 years, principally in domestic and international children’s charities. Most recently, she worked for Citigate Westminster on briefs for the Department of Health, the Home Office and mental health charities.

Book your place on the Media strategy to go event at our online events calendar

SMK Campaigner Awards 2010

News: SMK Campaigner Awards 2010The SMK (Sheila McKechnie Foundation) Campaigner Awards 2010 are now open for applications. There are eight award categories, ranging from Environment and Transport to Local Campaigner and Social Inclusion. Find out more about the awards and how to enter at the SMK website

In a new feature, you can also nominate a campaigner online

The application deadline is midday 28 June 2010.


Social media essentials

Training and eventsCalling social media beginners!

Timebank's Damien Austin-Walker will guide social media beginners through his own experiences on starting out in social media at our Social Media Essentials event in June.  You’ll come away from the event confident and focused on results for your organisation, whether you choose to use twitter, facebook, linkedin, flickr, youtube, bebo or ning.  So be sure to book your place now.

Damien leads TimeBank's online and digital strategy. He introduced social media to the organization in 2007 and has led numerous developments at the charity across websites, social networking utilities, volunteer recruitment programmes and CSR employee volunteering systems. He volunteers with the London Twestival organizing team, a global meet up for Twitter users that takes place in over 100 cities worldwide to raise money for charity.

Visit our resources hub to get a taste of what the day will hold, with Damien's top tips for social media


Community Channel goes 24/7 on Freeview

Community Channel logoMedia Trust’s Community Channel goes live on Freeview for 24-hours a day.

The move means that Freeview viewers will now be able to watch the full range of programming that has until now only been available on Sky 539 and Virgin TV 233, and on Freeview from 6am to 9am.

The promotional period to give even more viewers the chance to watch Community Channel’s full line-up of programming will run until 30th June 2010. Following this period Freeview viewers will then be able to access the Channel’s output, for 3 hours a day, across an increasing audience, as and when digital switchover occurs, with the Channel continuing to be available 24/7 on both the Sky and Virgin platforms, as well as through its on-demand service via

The groundbreaking deal is a result of a partnership between BBC, Arqiva, the broadcast transmission company and Media Trust, and secures the channels continuing presence on the Freeview platform.

Mark Dodd, Digital Media Director at Media Trust, said: “This is a hugely supportive partnership and offer from Arqiva and I am delighted that the channel will now be able to continue its support of charitable and community focused campaigns for the foreseeable future, whilst delivering entertaining, inspiring and thought provoking programming to our steadily increasing audience of viewers, who have supported us over the past 10 years since our launch.”


Refugee Week

News: Refugee WeekCelebrating the contribution that refugees make to the UK, Refugee Week runs from 14-20 June 2010 through a series of arts, culture and education events across the UK which explore the refugee experience.

Visit the official website to find out how you can get involved by organising an event or through this year's Simple Act initiative, which aims to inspire people to create a society we all want to live in.

Community Channel will be doing its bit with a series of high-profile programmes including Still Human, Still Here: The Destitution of Refused Asylum Seekers, produced by Nick Broomfield for Amnesty International; and the UK premieres of award-winning films Han: The Price of Freedom, and Torn.



Films by young people shown on Community Channel

Community ChannelYoung people from four cities across the UK have the opportunity to see their own short films shown on the Community Channel. Funded by the Big Lottery Fund and delivered in partnership with youth organisations Fairbridge and Catch 22, Talent Studio is a national filmmaking project created and led by young people.

The films examine a range of hard-hitting issues faced by young people in the UK today, from crime to bereavement, peer pressure to facing up to responsibilities. Talent Studio gives young people the chance to tell their stories and get their voices heard. Watch the films and download resources at the Talent Studio website.


Report your results

Media Trust eventWeber Shandwick, the UK's leading multi-specialist PR agency, will host an unmissable workshop with Media Trust on 20th May all about measuring the effect of marketing. Speakers from the Creative Orchestra, the Institute of Auditors and Microsoft will offer invaluable advice on getting your head around marketing metrics to prove what you do works! Book your place on the course and you'll learn how to define your objectives and make them specific, measurable, achievable, realistic and time-based; measure the impact of online and offline marketing activity, and report back to get your stakeholders and funders on board.

Book now to guarantee your place on the Report your results event.

At a recent Media Trust event on internal communications, guest speaker Mairi Doyle, Communications & HR Director at BDO, offered her top three tips on getting your colleagues communicating:

  • Ensure your leadership team understands the value that internal comms can add to the organisation, make it your job to convince them
  • Always provide context, remind people of your vision over and over again, and once you've done that, do it again
  • Start with the message not with the channel, ask yourself what you want people to Think, Feel, Do as a result of the communication

To find other upcoming courses and book your place, check out our online training calendar or download the latest pdf version.


Community Channel's Sailing Miss Sadie premiere hits headlines

Community Channel Community Channel's UK premiere of Sailing Miss Sadie has been showcased in the press, including a feature in The Sun online, which boasts an average of 1.3 million unique browsers per day. The inspiring documentary, in which eccentric social entrepreneur Sadie Kaye smuggles three young offenders to the Caribbean for an empowering, white-knuckle voyage of self-exploration, was broadcast on Saturday 1st May at 9pm.



Media Trust hosts YouTube masterclass

News: YouTube logoAt Media Trust and Google's partnership event, Digital Revolution: Be part of the momentum, Tom Pursey (Product Marketing Manager for YouTube) offered expert tips on enhancing a marketing campaign with video content. If you couldn’t make it to the event, you’ll find an overview (including the basics of uploading clips and creating your own branded channel) of the presentation at soon.


Are you making the most of mobile technology?

News: Audioboo logoChris Condron, Head of Digital Strategy at Press Association and Mark Rock, CEO of Audioboo, offered their expert advice on making the most of mobile technology at the 27 April Media Trust and Google partnership event, Digital Revolution: Be part of the momentum. Mark illustrated the discussion with a live demonstration of Audioboo, a mobile and web platform that allows you to record and upload audio for your friends, family or the rest of the world to hear. Get more information about the event at


An afternoon with Media Trust and Google

Google eventMedia Trust and Google partner once again to host an afternoon of discussion, networking and debate entitled Digital Revolution: Be part of the momentum. Chaired by Matt Warman, Consumer Technology Editor at the Daily Telegraph, today's event features speeches by Chris Condron of Press Association, Mark Rock of Audioboo, and Tom Pursey of YouTube. The debates will focus on using online content to its maximum effect, enhancing marketing campaigns using video content, and some of the most exciting new technology in social media. Akiko Hart, Director of Communications at the Thai Children's Trust, will deliver a charity case study.


Social Media Surgery

Training courseThere's a huge buzz about social media and it seems everyone's busy and benefiting. If you're not sure where to start however, the benefits can seem a little remote. Media Trust is at hand to help you navigate your way through the social media landscape and avoid all the pitfalls!

On May 11th, a London workshop offers to give you vital hands-on help with social media and allow you to get your questions answered by friendly experts. You will learn how to connect with your audiences and network effectively online through an intensive introduction to social media, giving you a personalised social media plan.

If you're interested in finding out more about the Social Media Surgery, would like to book your place or find out about similar events, take a look at our training and events online calendar here


Post Pals

News: Post PalsBBC Three's topical comedy show, Russell Howard's Good News, recently featured a film made by our productions team for the Beacon awards. The series, which sees Russell's unique take on the big news stories of the day, looked at the inspiring work done by Post Pals, which allows members of the public to write a simple note (called a Posty) to a poorly child, their siblings or parents. The item had a hugely positive response and gave the charity's profile a much-deserved boost. You can watch our film for Post Pals below.



Guest speakers announced

News: Guest speakers

Following their recent triumph at the Revolution Awards, leading names from the digital marketing world feature highly in Media Trust's new training and events calendar for June to September 2010. The Revolution Awards celebrate excellence and innovation and have grown to become the foremost event on the industry's award scene.

You can benefit from the experts' knowledge and experience this summer, including guests speakers from We Are Social (Highly Commended, Best Digital Start-up for Little break, Big difference) and Cake (winner, Best Use of Online PR for The Prince's Rainforest Project). Book an event in our online calendar.


News: Twitter logoMedia Trust Twitter in Top 100

Media Trust was praised for its role in bringing together media and communications professionals with non-profits who need help through its @Media_Trust Twitter feed by US website Online Degree Courses, a higher education web resource. In its countdown of 100 Terrific Twitter Feeds for Humanitarians, Online Degree Courses highlighted the role of Twitter in promoting the work of humanitarian movements and providing inspiration and information to those seeking to get involved in helping those in need.


Google eventGoogle Event 2010

April 27th will see Media Trust and Google partnering again as they host an afternoon of discussion entitled Digital Revolution: Be part of the momentum. Chaired by Matt Warman, Consumer Technology Editor at the Daily Telegraph, the event will feature thought-leaders from across the industry, including Chris Condron (Head of Digital Strategy, Press Association), Mark Rock (CEO, Audioboo) and Tom Pursey (Product Marketing Manager, YouTube). The debate will offer insight and analysis into how we can all be part of the digital revolution in communications, and how video, mobile technology and search engines hold the key to future success.



Media Trust event

New training calendar

Our training and events dates for June through to September 2010 are now available online. With everything from shooting videos on a shoestring, to pitching to journalists and giving great presentations, there's sure to be something suited to your communications needs. Find a course to sharpen your digital media skills this summer and book your place here.



News: spring conferenceMedia Trust's Spring Conference took place on 30 March 2010 at the Wellcome Collection in London, chaired by Torin Douglas, Media Correspondent for BBC News.

The theme of the event was harnessing the power of your stories, using what you have to engage audiences and the day saw leading minds from across the media industry passing on their insight and knowledge to a packed audience of third sector representatives.

Topics of debate and discussion included cultivating social media audiences, getting news stories noticed by journalists and the shape of things to come in the digital landscape. Expert speakers included Mary Hockaday, Head of the BBC Newsroom, Chris Ward, Creative Communications Director for Comic Relief, and Robin Elias, Managing Editor of ITV News.

Check out our Spring Conference page to find out more about the day's highlights.


Media TrustUnemployed young people are to be given a jobs boost by Media Trust. The new creative jobs include production assistants, online community assistants, researchers and press officers, with over half of them working on Media Trust's UK-wide digital television channel, Community Channel. Media Trust is creating the roles for jobless young people aged between 18-24.

The young people, who will all be paid the national minimum wage, are being given the opportunity as a result of Media Trust's success in the latest round of bids for funding from the Government's Future Jobs Fund (FJF). Media Trust hopes to recruit the first FJF employees within the next eight weeks. Each post will last at least six months and will be for a minimum of 25 hours a week.

'At Media Trust we are determined not to let the talents and enthusiasm of young people go to waste and are proud to be in a position to offer 50 creative jobs for young people,' said Caroline Diehl, Media Trust's Chief Executive.

'These jobs will be at the heart of Media Trust’s work to support charities and communities across the UK with their media and communications needs'.

Ben Bradshaw, Secretary of State for Culture Media and Sport, said: 'I'm incredibly grateful to all the organisations that have recognised the opportunities offered by taking on enthusiastic young people.'
'These are high quality jobs, in sectors that are exciting and often very hard to break into. I'm sure that the vast majority of these young people are looking at a bright future in their chosen careers.'


Mediabox logoMediabox joined forces with The Guardian newspaper to give young people the chance to produce a series of photographs focusing on unemployment.

The initiative gave 14 young people, who've experienced the realities of unemployment, the chance to work with professional mentors to produce their own photographs. The most powerful images will be showcased on the paper's website, and will be in with a chance of appearing in the newspaper itself.

Mediabox, funded by the Department for Children, Schools and Families (DCSF), encourages and supports 13 to 19-year-olds to create media projects about the issues that matter to them most.

The young people attended practical workshops at The Guardian's offices, where mentors including the newspaper's Head of Photography Roger Tooth, and staff photographers, David Sillitoe and Graham Turner, were on hand to support them with their creative ideas. The mentors were recruited through Media Trust's Youth Mentoring scheme, which links media industry professionals to young people working on media projects.

'I think the project with Mediabox was very positive,' said The Guardian's Roger Tooth. 'The young people and their mentors seemed to bond very quickly on the first day and by the last some very good work had been produced. We hope to publish some of the images taken.'

Hannah Judge-Brown, Guardian News & Media's Sustainability Manager, said: 'I am delighted the Guardian is supporting this photography initiative, which gives young people a real chance to learn new skills, develop their confidence and get their stories heard by a wide audience. We hope this initiative makes an impact.'

Leigh Thomas, of Mediabox says: 'Mediabox is thrilled to have partnered with the Guardian on this initiative, their support is invaluable in providing young people a dedicated platform to examine an issue of huge importance in their lives. Mediabox has supported more than 12,000 young people to date and I never cease to be amazed by the creative and courageous ways that they choose to tell their stories. I look forward to seeing their work.'

Take a look at the images in a gallery at


Mediabox logoMediabox-funded short film Kamran's Story, from the Home to Home project, has been selected for the 21st edition of the Human Rights Watch International Film Festival (HRWIFF) in New York. The festival takes place between June 11-24 2010 at the Lincoln Centre's Walter Reader Theatre in NYC. The film will also be screened at the HRWIFF in Boston, San Francisco and London. Alongside the screenings the film will be displayed on the Adobe Youth Voices and Human Rights Watch websites and included in the HRWIFF High School teacher's lending library, which lends films to High School teachers all across America.

The HRWIFF festival organisers said about the film and its selection, 'Kamran's Story was selected from a pool of over 250 submissions made by youth from across the globe. The power of this film is a great achievement, and we offer our deep congratulations to the youth filmmakers and to your organization. We are thrilled to be able to include it in our festival this year.

Watch Kamran's Story here



Women's SeasonCommunity Channel mark International Women's Day on 8 March 2010 with a series of inspiring and diverse programmes throughout the month of March. Watch the trailer here.

Thousands of events are held throughout the world every year on 8 March to inspire women and celebrate their achievements. Community Channel is presenting a season of programmes that look at different aspects of women's lives. It's both a reminder of the negatives that women endure and a celebration of the positives.

International Women's Day has been observed since the early 1900s. Since then, it has grown to become a global day of recognition and celebration. It's marked by women's organisations and governments around the world with events to honour women's advancement while keeping continued vigilance to ensure that women's equality is gained and maintained in all aspects of life. Films screened include Sisters on the Planet (pictured), Like a Ship in the Night and Women on the Frontline.



News: Canteen RescueCanteen Rescue is a new competition that offers five schools the chance to win a professional makeover for their canteen. Parents, teachers and pupils in primary and secondary schools can nominate their school canteen for a makeover by visiting the competition website at

Nominations will be judged by a panel of celebrities including children's TV stars Dick and Dom, Radio 1 presenter Scott Mills, Big Brother winner Craig Phillips, TV chef Brian Turner and designer Jackie Llewelyn-Bowen.

Shortlisted entries will feature in a series of TV programmes to be produced by Media Trust's Production Department and broadcast on Community Channel in the Autumn. Visit the Canteen Rescue site for more information.



The Prince's Trust Celebrate Success AwardsMedia Trust was out in force on Monday 1st March at the Prince's Trust Celebrate Success Awards at London's Leicester Square Odeon. HRH The Prince of Wales was joined by a host of stars like Sir Michael Caine, Bond-girl Gemma Arterton and comedian Michael McIntyre (pictured). Media Trust's production department produced the nomination films for the Oscar-style ceremony, which recognises young people who have overcome issues from drug addiction to homelessness to achieve success, and were also filming on the red carpet and behind the scenes with the winners. The film of the event will be shown on Community Channel on 16th March at 8pm.





Media Trust Youth Mentoring Programme Evaluation Invitation to tender

Media Trust is inviting suitable applicants to tender for an evaluation of its Youth Mentoring scheme. This is an innovative mentoring scheme tailored for the media industry. Find out more here.



Caroline DiehlPlease Give Generously

Media Trust's chief executive Caroline Diehl (pictured) contributed to BBC Radio 4's Please Give Generously. Broadcaster Fergal Keane looked back at the history of charity appeals and the relationship between the media and charities. Along the way he examined the importance of conveying a message and the impact of endorsement by celebrities. Other contributors included Diane Reid, BBC Charity Appeals Advisor; broadcaster Jenni Murray; and John Grounds, director of Child Protection Consultancy.

Inspiration Week

Mediabox teams up with Channel 4's Inspiration Week

Inspiration Week is aimed at 14-19 year olds across the UK who have a real passion to break into the media industry, combined with a natural raw talent that sets them apart from the crowd.

This year, 4Talent will run two Inspiration Weeks, one in the South (London) and one in the North (Sheffield).


Editorial Intelligence

As part of our commitment to the London 2012 Legacy Action Plan we partnered with Editorial Intelligence at their recent event titled London 2012: Is the pain worth the gain?

Maria Michaeloudiou, aged 20, who is currently participating in our Talent Studio scheme spoke at the event alongside John Armitt (Chairman, Olympic Delivery Authority) and Sir Robin Wales (Mayor of Newham). Maria grew up in East London and wants to ensure that the London 2012 Olympics inspire young people to get more involved in sport.

Julia Hobsbawm, Chief Executive of Editorial Intelligence, said 'Editorial Intelligence was delighted to partner with Media Trust at our recent Opinion Former Panel, having Maria speak at the event gave a fresh perspective on how the Olympics will impact young people in London and across the country.'

Following the event Maria commented,'The mainstream media often ignores young people’s stories, having the opportunity to speak at BT is a great example of how Media Trust ensures young people’s voices are heard. We are the generation who will be living with the legacy of London 2012 so our opinions need a platform.'

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