News archive - 2007

December 2007
Media Trust appoints new Director of Innovation and New Media

Media Trust has appointed Daren Forsyth as Director of Innovation and New Media.

Daren Forsyth, a senior Business Development Manager at BBC Future Media & Technology, has joined Media Trust on a 12 month attachment, as part of the BBC’s commitment to enhance the new media opportunities and skills of the Third Sector.

Daren will be responsible for shaping and delivering a major increase in new media activity across Media Trust's full range of services including media training seminars and workshops, film and TV production (Media Trust Productions), news distribution (Community Newswire), Media Matching, campaigns, as well as helping to build Community Channel as the public-facing digital hub for and about the Third Sector.

“The Third Sector is at a tipping point,” said Caroline Diehl, Media Trust CEO. “Communities are now embracing new technologies to influence, engage, inspire and connect - not just at local level, but on a wider global scale. People have the ability to change lives, the wider world around them and give those with little voice the opportunity to be heard. Daren is just the person Media Trust needs to make sure that this incredible revolution in communications has a major and positive impact for the Third Sector.”

Daren Forsyth said "I’m really excited to be joining Media Trust at a time when the rapid development of the social media phenomenon and the increased visibility of the third sector, have created powerful dynamics offering new opportunities and areas of growth”.

Forsyth began his career within the UK New Media sector in 1996 when he founded Fernhart New Media, a multiple award winning Internet and Digital Television creative and technical services agency.

During his ten year tenure at Fernhart, Daren secured major media industry clients including BBC, BSkyB, Channel 4, ITV and Virgin Radio. Fernhart was the first British based agency to launch an e-commerce system on TV for its client Domino’s Pizza PLC. Daren sold the Fernhart business as an ongoing concern in September 2005.

Daren was a regular commentator and opinion maker for leading trade publications within the UK New Media industry and was recognised by the Department of Trade and Industry in the UK as a “Top 100 Internet Pioneer of the First Internet Decade” at an official ceremony in 2004.

Within this position Daren played a major role in building the BBC’s strategic partnerships with Microsoft and IBM, as well as working on other strategic projects including BBC Archive and BBC iPlayer syndication deals.

Tony Ageh, Controller of Internet, BBC said “I’m delighted that Daren will be leading on Media Trust’s new media activity over the coming year. The BBC is a corporate member of the Media Trust and a signatory of Community Channel’s Joint Declaration. Daren’s attachment is part of the BBC’s ongoing commitment to the Media Trust's remit to raise the visibility of the Third Sector.”

December 2007

Public Voice and Media Trust voice concern over Ofcom Digital Dividend Reivew (DDR) decision
Civil society groups to be forced out of rare communications opportunity

By 2012, analogue TV in the UK will have been turned off as there will be a switch to digital TV broadcasting. However when this happens the old analogue airwaves won't disappear completely,but this spare capacity of airwaves, often referred to as the 'digital dividend' will be freed up for other potential services such as DAB digital radio, broadcasting to mobile devices, wireless communications.

Public Voice (of which Media Trust is a founding member) and key figures from across the charity, community and broadcast and communications sectors have today expressed their disappointment at the communications regulator, Ofcom’s, decision to auction off one of the largest “bundles” of airwaves to ever become available in the UK – effectively excluding a wide range of groups from being able to acquire it.

The auction process for the airwaves, could be underway as early as late 2008.

Public Voice the leading voluntary sector coalition campaigning for citizens' interests in communications policy and regulation which includes some of the UK’s largest community broadcasters, such as the CMA and Media Trust, and some of the largest names from the voluntary sector such as NCVO, CSV, IBT, Timebank and VLV; had hoped that some of these airwaves could be held back to allow local and national broadcasters with public service, community and social action agendas to extend their reach and keep up with the latest developments in broadcast and communications. However, the coalition and its supporters now fear that such groups will be out-bid by broadcasters who wish to use the airwaves purely for commercial gain.

Public Voice’s project manager for the consultation, Rebecca Fulton, said: “This decision shows that the regulator has failed to understand its basic duty to UK citizens. National broadcasters with citizen-focussed remits will be unable to compete against large, commercial players for spectrum; and even spectrum packages suitable for local, community broadcasts are not being reserved solely for local use or activities that support public service, community and social action aims.

“We will now be calling on Ofcom and Government to look very carefully at the auction Process to see if modifications can be made to allow civil society groups to participate.”

For further information, please contact: Pete Moorey on 020 7520 2468 or email

For further details on the Digital Dividend Review (DDR) please go to:

December 2007

Mediabox Announces Fifth Round Funding

Mediabox has just announced the latest round of funding which will give more than £383,000 to inspire disadvantaged young people to have a positive voice in the media.

In this latest round of funding, 25 youth organisations and media companies have been awarded grants for creative youth-led projects including film and TV, computer games, online and print.

Mediabox is a £6 million Department of Children, Schools and Families fund which offers disadvantaged 13-19 year olds the opportunity to develop and produce media projects.

To date, Mediabox has funded 117 projects, giving out more than £4.1 million in funding. Over 6000 young people in England have benefited.

Examples of funded projects from the fifth round include:

  • Big Up Films “This is my story” will see young people living on the Fenwick Estate in Clapham tell their stories. In February 2007, 15 year old Billy Cox who lived on the estate, was shot and killed in his own home. Many of the youngsters taking part in this project say that they were very angry after Billy’s death and that they felt that nobody listened to them. This project will give them a voice. The project will take place around the anniversary of Billy’s death.
  • Toxteth TV “Voices from the unheard” project is aimed at improving the literacy, social skills and self esteem of 30 young people from disadvantaged backgrounds. The group will include young people living in the Toxteth area of Liverpool, asylum seekers and the homeless.
  • Rolling Sound Ltd “Soul Control” will help young people explore the realities of gang life through a computer game. Designed by two young people categorised as ‘NEETS” (Not in Employment, Education or Training) the game will allow the player to make positive choices and show pathways out of gang lifestyle.

The following organisations have all been awarded funding in the fifth round:

Big Mediabox

  • The Foundation for Social Entrepreneurs – UnLtd, London - £77,028
  • YCTV Foundation, London - £75,654

Mid Mediabox

  •  Trillith, Dorset - £20,000
  •   Labculture Ltd (trading as PVA MediaLab), Dorset - £20,000
  •   Media Projects East, Norwich – £15,716
  •   NR5 Project, Norfolk - £16,546
  •   Big Up Films London - £13,500
  •   Crystal Clear Creators, Loughborough - £9,950
  •   Trust for the Study of Adolescence, Brighton - £9,788
  •   George Salter High School, West Bromwich - £19,827
  •   Birmingham Book Festival Limited, Birmingham - £19,960
  •   Visyon Ltd, Cheshire - £13,676
  •   NCCL Galleries of Justice, Nottingham - £10,450
  •   Toxteth TV, Liverpool - £19,094
  •   Radiowaves – Leeds - £17,507
  •   Mouth That Roars Ltd, London - £18,260
  •   Real Time Video Ltd, Reading - £13,860
  •   Changemakers, Newcastle - £20,000
  •   RollingSound Ltd, London - £19,818
  •   Film City Production Agency Ltd, Derby - £16,674
  •   Core Skills Development Partnership, Birmingham - £19,650
  •   Nomad Cultural Forum, South Shields - £20,000
  •   Hi8us Midlands Ltd, Birmingham - £20,000
  •   Indymedia3 Production Limited, London - £17,771
  •   Connexions Cumbria, Cumbria - £9,746

The sixth and final funding application deadline for 2007 has passed. Visit for further information.

December 2007

Media Trust Campaigns and Community Channel celebrates 'United Nations International Volunteer Day' with 'It's all about U'

Media Trust Campaigns & Community Channel are today delighted to announce the launch of ‘It’s all about U’, the eighth ‘Volunteering For All’ national campaign.

Launching across the country on Wednesday December 5, Community Channel marks ‘United Nations International Volunteer Day’ with a new campaign to celebrate and drive awareness of the rewards of being a volunteer.

Adopted by the UN since 1985, United Nations International Volunteer Day (IVD) is designed to thank volunteers and stimulate a greater awareness of their contribution and is already marked in more than half the countries of the world.

Co-ordinated by Community Channel and, 'It’s all about U’ launches a season of five short films broadcasting collectively as ‘It’s all about U’ on Community Channel, December 5, 7.30pm through to January 2008; support from a series of opportunity partners including Attend, Mencap, Scope, Time Banks UK, TimeBank and Volunteer Reading Help which offer ways to get active, involved and have some fun as part of volunteering; a free national helpline (0800 0681 800); additional support from METRO, GOLD and Starbucks; and a new social site on Facebook.

Targeted at over 25’s and under-represented groups in mainstream volunteering organisations, the campaign runs from 5 December through to the end of January 2008 to drive national awareness of the rewards of being a volunteer and celebrate the diverse range of opportunities available.

Ban Ki Moon, UN Secretary General, said; “On this International Volunteer Day, let us recognise the power of volunteerism to promote peace and development around the world. Let us also pay tribute to the many millions of citizens all over the world who, every day - in ways small and large - volunteer their time, ingenuity, solidarity and creativity to help build a better, more sustainable future.”

Phil Hope MP, Minister for the Third Sector, said,
“The Government recognises the importance of volunteering and I welcome this new campaign by the Media Trust to put the UN International Volunteer Day on the map and to drive awareness of the benefits of being a volunteer as part of the ‘It’s all about U’ campaign.”

“More people than ever are willing to help out by volunteering but there are also challenges ahead. Many people still feel unable to volunteer, particularly those on the fringes of society. That’s why the Government will continue to work to break down barriers to volunteering and to provide better and more widespread training for volunteers.”

Lara Samuels Campaigns Director said, “Supporting the UN’s International Volunteer Day, Media Trust aim to make 5 December into an annual event in the UK to clearly communicate the real value and fun of being a volunteer. We hope 'It’s all about U' inspires a new generation of volunteers join us in the UN’s global initiative. ‘It’s all about U’ is the culmination of seven previous campaigns over the past year which have contributed to the governments ‘Volunteering for All’ strategy.”

Martyn Lewis CBE, Chairman & Founder of (part of the YouthNet organisation) said; “We’re delighted to be supporting Media Trust and Community Channel in raising awareness of not only the countless and varied opportunities there are available but also most importantly to celebrate both the rewards and fun of volunteering. offers a comprehensive and unique platform online to both new and existing volunteers to support this national campaign.”

‘It’s all about U’ is supported with a national marketing campaign including; UK billboard campaign in London, North East, North West, Yorkshire and Humber pro-bono advertising support from Metro Group Newspapers and additional promotional support from Bollywood cinemas across the country. Posters and leaflets are being distributed to the key target areas with supporting promotional materials including a Free Phone information line. The campaign will be translated into a variety of languages including Chinese, Bengali and Urdu.

A collection of five new short films, made by volunteers for volunteers, make up Community Channel’s new half-hour documentary from Media Trust Productions ‘It’s all about U’, to demonstrate the rewards of being a volunteer and further support awareness.

November 2007

Media Trust announces successful bid to lead Capacitybuilders’ funded marketing and communications national support service

Media Trust's bid to lead the Capacitybuilders’ funded marketing and communications service for third sector support agencies has been successful.

Media Trust looks forward to working with Capacitybuilders and its delivery and support partners - The National Council for Voluntary Organisations (NCVO), The National Association for Voluntary and Community Action (NAVCA),The Council of Ethnic Minority Voluntary Sector Organisations (CEMVO), Community Foundation Network, Cass Business School, London, CharityComms, (bassac) and Rural Net UK Limited (RNUK Ltd), as well as preferred bidders from the other national support services workstreams, to develop its business plan and start providing support from April 2008.

The funding totals in the region of £1.3 million over a three year period and will support the delivery of a range of innovative marketing and communication services for second tier organisations providing support to front-line organisations.

Martin Nee, Director of Marketing and Communication at Media Trust said:
“Media Trust is delighted to have been selected as preferred bidder for delivery of the Marketing and Communications National Support Service. Working with our other partners, we will draw on our existing expertise and resources at the same time as developing exciting new initiatives aimed at transforming the way the sector communicates”

Caroline Diehl, Chief Executive, Media Trust, said:
“Media Trust wants to see a society where the Third Sector is widely visible, effective and celebrated. Successful marketing and communications is key to the sector's future”. 

November 2007

Mediabox and ITV Local Search For Aspiring Broadcast Journalists

A new Broadcast Journalism Competition to find potential young broadcast journalists aged 13-19 living in Yorkshire is being launched by Mediabox and ITV Local.

The competition will encourage young people with a “nose” for a story and knowledge of their local community to enter. Competition winners will get the chance to try broadcast journalism and will get the chance to represent the voice of the young people in their local area and report on topical issues which matter to them.

Five young people will each win £500 to create their own broadcast journalism report. Those shortlisted will also be invited to an all-expenses paid practical film making workshop at the National Media Museum in Bradford on Saturday 15th December. On the same day, each young person will be matched to a media industry mentor through Media Trust’s Youth Mentoring initiative.

All five reports will be broadcast on the ITV Local Yorkshire website and on Charge, Community Channel’s youth platform. The final winning film will also be featured on ITV Yorkshire’s award winning news programme Calendar.

Entering is simple and quick – all entrants need to do is write up to 200 words on what their broadcast journalism report would be about, along with some information on why they think it is important to have their say.  The closing deadline is 6pm on Sunday 2nd December 2007.

The competition is aimed specifically at young people who don’t usually get the opportunity to participate in positive activities such as young people from deprived areas, those in care or who are carers,excluded or about to be excluded from school, young parents, ethnic minority groups and young people with learning difficulties or disabilities.

Mark Waddington, Channel Manager for ITV Local Yorkshire, said:
“Encouraging talent and telling local stories has always been important to ITV here in Yorkshire. This is a great opportunity share your story and gain some valuable experience – we’ll all be watching you”

Mediabox is a £6 million Department for Children, Schools and Families fund for disadvantaged young people to make creative media projects about the issues that are important to them.

October 2007
16 year old wins Mediabox and Channel 4's documentary making competition

Georgina StuddGeorgina Studd, aged 16, from Greenwich, South London is soon to be the youngest disabled person to have a documentary broadcast on Channel 4.

Georgina is the overall winner of the 2007 Mediabox and Channel 4’s FourDocs Documentary Making Competition, which gave ten disadvantaged young people aged 13-19 the opportunity to write, direct and produce their own short documentaries.

The innovative competition was launched in July, supported with on air announcements on Channel 4, E4 and online. Young people were asked to write a short synopsis of their documentary idea, inspired by an issue they were passionate about.

Georgina’s documentary was chosen as the clear winner by the judges including documentary filmmakers Nick Broomfield and Molly Dineen.

As a sufferer of cerebral palsy and confined to a wheelchair, Georgina made a sensitive and insightful documentary about the difficulties she faces during her summer holidays. Her four-minute film, entitled “Georgina Goes Out”, will be broadcast on Channel 4 in Spring 2008.

The films are currently available to view on FourDocs and will be shown on  Community Channel’s youth platform, with the runners up films scheduled for broadcast in the autumn.

Hundreds of young people entered the competition, submitting a diverse range of creative ideas. Out of these, ten finalists were short listed and each given £500 to make their documentaries.

The finalists’ ten stories were topical, thought provoking and controversial – ranging from the story of a gay teenager, to the experience of a young offender under curfew, to the life of a westernised Muslim living in the UK and a documentary about what life is like living in care.

Andy Duncan, Chief Executive, Channel 4 said: “This has been a remarkable journey for the ten young people who took part in the FourDocs filmmaking competition and I am delighted that Channel 4 has been able to support it in partnership with Mediabox. At Channel 4 we are committed to nurturing new talent and initiatives like this ensure that emerging creatives from all parts of society are given a very real chance. In the future we hope to see more people like Georgina given a platform for their voices to be heard.”

Each of the ten finalists was assigned a film industry mentor to guide and advise them through the film making process. The young people and their mentors also attended an intensive practical film making workshop at Channel 4. The mentors were provided by Media Trust’s Youth Mentoring which links disadvantaged young people to media industry professionals.

The competition was funded by Mediabox, a £6 million Department for Children, Schools and Families fund for disadvantaged young people aged 13-19 to make creative media projects. FourDocs is Channel 4’s broadband documentary channel offering both practical support and a high profile platform for people to make and display their own documentaries. The Mediabox and Channel 4’s FourDocs competition was therefore a perfect partnership, with the key aim of showcasing young people’s work on mainstream platforms.

Following the overwhelming success of the competition, it is to be repeated in 2008. In future, Mediabox will also be teaming up with media partners from other disciplines, such as print, radio, photography and games, enabling many more young people to create media projects across a diverse range of mediums.

For more information about Mediabox, please visit

October 2007
Media Trust Productions and Samaritans win at IVCA’s Clarion Awards 2007


Samaritins stillSamaritans WorkLife CD-Rom has won the Communication Products, Interactive Media category at this year’s International Visual Communications Association (IVCA)’s Clarion Awards, held at the BFI Southbank in London on Friday (28th September).

The Clarion Awards were launched five years ago and celebrate the finest examples of responsible communication on Sustainable Development, Cultural Aspiration, Social Inclusion and CSR. Among the other winners at this year’s awards were Procter and Gamble for their Ariel “Do a Good Turn” campaign; The Royal Navy for ‘The Abolition of Slavery 200’ and Accenture for ‘Minority of One’. Toyota, The WWF and The National Trust also collected awards for outstanding climate change communications.

During the ceremony celebrity winners such as Moira Stuart, Kevin Spacey, Julie Christie and PD James spoke about the importance of ethical communications.

Samaritans collaborated with Media Trust Productions to produce this interactive learning resource that helps busy managers tackle the causes of stress in the workplace.

Narrated by The Observer’s Ethical Columnist Lucy Siegle the Samaritans WorkLife The CD-Rom, with its high quality mix of content and interactive elements, aims to reduce the potential for tension and stress within the workplace by developing managers’ skills and confidence to tackle problems before they escalate, increasing productivity and profitability.

The programme includes aspects of Samaritans unique ‘active listening skills’, which have now been adapted for use within the workplace and features a series of fictional characters who are on hand to help participants explore challenging work situations.

The IVCA’s Clarion Awards are dedicated to recognising best practice in communicating the importance of CSR, sustainable development, social inclusion and ethical debate.

Earlier this year the Samaritans WorkLife CD-Rom won the International Visual Communications Association (IVCA) gold ‘e-learning’ award and the Bronze Award for 'External Interactive Media', demonstrating a creative use of technology for the good of society.

Samaritans’ External Training Co-ordinator, Jonathan Moran said: “Samaritans is committed to playing a key role in tackling the causes of stress in the workplace. Our first fully interactive CD-Rom sets the standard as a resource to equip managers with the skills and confidence to help staff feel valued and motivated in the workplace. We are delighted to have worked with Media Trust Productions who produced the CD-Rom and brought our ideas to life in a creative and believable way.”

Rita Shamia, Head of Charity and Corporate Films at Media Trust Productions said: “Samaritans challenged us to come up with a creative and engaging way of delivering their existing training package in a digital format. We are delighted to have been involved in producing a unique resource that will support emotional health within the workplace”

September 2007

Video Arts distribution deal for Samaritans WorkLife CD-Rom

A distribution deal for Media Trust Productions interactive training CD-Rom for Samaritans, has just been concluded with Video Arts.

'WorkLife for Managers' uses a combination of graphics and drama to help managers recognise signs of tension and stress in their staff and is the recipient of two IVCA Awards.

“Video Arts are pretty much the market leader for promoting workplace training products and they absolutely love it. There is nothing else out there like it and as one of their sales team said to me today 'it would have been very easy to have produced something worthy and dull - you certainly haven't done that'.”

- Jonathan Moran, Samaritans External Training Services Co-ordinator

Kim Wigfield, Marketing Manager for Video Arts also said of the deal:

“Video Arts are very excited to promote WorkLife for Managers to our UK and worldwide clients. Its fresh and dynamic approach fits excellently into in our portfolio of behavioural and soft skill programmes. And more importantly, work-life balance is a key business as well as personal issue and this CD-ROM is the best of its kind.”

The CD-ROM is now featured in their online catalogue

For further information about the CD-Rom or Media Trust Productions please email

September 2007
Media Trust appoints new Director of Production and Digital Media

Media Trust has appointed Peter Weil as Director of Production and Digital Media, to lead a new joint operation, bringing together its production arm, Media Trust Productions, and Community Channel under one head.

Caroline Diehl, Media Trust CEO, said: "The two teams are increasingly working together, producing award-winning charity content for distribution on a wide range of platforms, including Community Channel, Sky channels, Five, ITV Local, Joost, and many others. This is a very exciting move, and Peter has just the right skills, experience and passions to grow the reach and impact of this important area of our work."

Peter Weil said "I'm thrilled to join Caroline and her colleagues at Media Trust. Their work is unique and demonstrates the true potential of the media to support the community. The team has shown real verve and flair in pioneering a new style of television and film-making. I greatly look forward to working with a terrific group of professionals as together we take our business to the next level."

Weil most recently worked at Discovery Networks where he was the General Manager of Animal Planet International. Prior to that he worked on Granada TV's pioneering social action series, "Reports Action", set up the BBC's first Youth Programmes department in Northern Ireland, launched BBC One's "Open Air" and ran the BBC's Topical Features Department which included the Community Programmes Unit ("Open Space", "Video Diaries"), "That's Life!", "Children In Need" and the charity programme, "Lifeline". Weil also devised and edited Channel 4's "People's Parliament".

Nick Ware has decided to leave the channel after two years as Controller, where he commissioned some of the Channel’s most successful content including RHS Britain in Bloom and Saving A Stranger, and this year took it to the short-list for Digital Channel of the Year.

Caroline Diehl said: “Thanks to Nick’s dedication and commitment, the Channel's audience reach and response has been growing steadily, giving a public-facing digital platform to thousands of charities and community organisations across the UK.”

Adam Perry, Community Channel’s Head of Programmes and Campaigns, will take responsibility for the day-to-day running of the Channel.

Jane Stephenson who has been running Media Trust Productions for the past four years, will work alongside Peter in her role as Creative Director.

September 2007
Volunteer Films 3 - Application deadline extended to 21st September

Small charities invited to apply for a high-quality short film worth up to £15 000. Actual cost to charity only £1 000.

Volunteer Films 3 is now in production, and Media Trust is again offering small charities, with an annual turnover of less than £2 million, the chance to have their own broadcast quality short film made by media professionals. The films, which will be broadcast on Community Channel, are produced specifically for and about each charity. It’s a unique opportunity for small organisations that can't afford to commission such a powerful marketing tool that would normally potentially cost them between £10 000 - £15 000 .

Now in its third year, Volunteer Films has seen more than 50 films made for small UK charities, and the equivalent of £500,000* donated in time and resources by the media industry. Last year’s films involved the professional help of film-makers from the BBC and other leading production companies. Jon Snow, Presenter and Deputy Chairman of Media Trust, narrated one of the films last year for BME charity PRIAE, as did DJ Spoony, who chose to support the sports charity London Youth Rowing.

Following a brief and consultation with the volunteer producers, the film is produced with the charities’ objective at the forefront, whether that be raising awareness or attracting volunteers. It’s an invaluable communication tool, as was discovered by LIVE, one of the charities involved in last year’s Volunteer Films:

“Media Trust has enabled me to convey two massive projects that come under the LIVE banner in 3.5 minutes, which has drastically improved the efficiency and effectiveness of my meetings, made the project far more attractive, and ultimately made us look a whole lot more professional” Sam Conniff, Director of LIVE Futures.

The actual total cost to each charity is only £1,000, for which a broadcast quality film is produced, with guaranteed airtime on Community Channel. The charity is also provided with a DVD copy of the film, and given a version suitable for streaming on the Internet. Previous films have been screened at local cinemas, streamed onto networking websites and broadcast on BBC2 Learning Zone.

“This year we’re also offering each charity a free consultation with one of our marketing/PR volunteers, to ensure the films achieve maximum impact”, says Charlotte Green, Volunteer Films project manager.

All charities, voluntary organisations and not-for-profits with a turnover of under £2 million are now welcome to apply. We’ve already received applications from over 30 charities, but have extended the deadline 21st September, for films to be made later on in the year.

August 2007
Media Trust Productions shortlisted for IVCA Clarion Award

Clarion Awards 2007The shortlist for this year’s IVCA Clarion Awards has been released and Media Trust Productions have been nominated in the Communication Products: Interactive Media category for the Samaritans Worklife CD-ROM.

The Clarion Awards were launched 5 years ago and celebrate the finest examples of responsible communication on Sustainable Development, Cultural/Social Aspiration, Social Inclusion and CSR across all media platforms

In being shortlisted for a Clarion Award nominees join a select group which includes past winners such as the Al Gore film An Inconvenient Truth, Barclays Bank, Honda, The Guardian newspaper and Friends of the Earth; as well as the best in socially responsible Radio, TV and Theatre including Woman’s Hour, the BBC Two series It’s Not Easy Being Green and The National Theatre.

The winners will be announced at the award ceremony at the BFI Southbank (formerly the National Film Theatre) on the 28th September to a capacity audience of leading figures from business, government and the arts.

August 2007
Lights, Camera, Action!

Aspiring Young Filmmakers Present Ideas To VIP Judging Panel In “Dragon’s Den” Style Pitch

Top Government and TV industry leading lights gave invaluable advice and guidance to a group of aspiring young London film makers on Tuesday 28th August. A VIP judging panel featuring Minister of State for Children, Young People and Families Beverley Hughes, CBBC Blue Peter Presenter Andy Akinwolere and Chairman of Mediabox and one of the UK’s top TV executives, Clive Jones, watched young people take to the stage and present their film making ideas in an energetic “Dragon’s Den” style pitch.

The young people, all aged between 13-19, are taking part in Media Writes, Connections Communications Centre’s* Mediabox funded project, which will enable 60 disadvantaged young people in the Boroughs of Hammersmith and Fulham and Harrow the opportunity to attend creative workshops and accredited training in film production. The young people will work with a team of experts to learn camera skills, sound, editing and music for film. The project will produce six short films - all entirely led and produced by the young people taking part.

Connections Communications Centre recently received £80,000 of Mediabox funding which has financed this innovative project. Mediabox is the Department for Children, Schools and Families* fund for disadvantaged young people to make media projects about the issues that are important to them. As well as funding the creative projects, Mediabox also works to ensure young people’s work is seen by the widest possible audience.

The Dragon’s Den style audition was filmed by Mediabox young people and will be broadcast on the Mediabox site and Charge, Community Channel’s interactive platform for young people.

London based youth organisations are invited to apply for Mediabox grants - the next funding deadline is 18th September 2007. Interested organisations should visit for more information.

August 2007

Mediabox gives creative opportunities to 900 young people accross England

Third round funding is announced

Eight Big Mediabox grants of up to £80,000 and 16 Mid Mediabox grants of up to £20,000 have been awarded to organisations working with young people aged 13-19 years old across England, totalling a significant £907,132.90 of funding.

Mediabox is the Department for Children, Schools and Families* (DCSF) £6 million fund for disadvantaged young people to make creative media projects, about the issues that are important to them.

The successful projects are some of the most creative and thought-provoking Mediabox has funded to date.

Examples include:

  • 'Inside Out' is a series of three TV dramas and a documentary made with prisoners from three Young Offenders Institutions in the North of England in partnership with The Prisons Video Trust. The prisoners will be encouraged to draw on their own experiences to create true drama.
  • Streetwise’s project 'The Cutting Edge', will engage 40 young African women aged 15-19 to develop a local and national awareness raising campaign of Female Genital Mutilation (FGM) and the impact of this practice on the lives of young African women in the UK. The young women will develop a photography project culminating in a public exhibition and an awareness raising event/conference for professionals working with young women on FGM. They will also produce a publication detailing a fictitious story about FGM, based on their experiences.
  • Latimer Films’ project 'The Rap Musical', will be an innovative film/TV piece drawing on the experiences of young people in care in 2007. The film will be loosely based on Charles Dickens’ novel Oliver Twist. The project will be run as a professional production – with young people driving all areas, including script development, use of camera, shot selection, story boarding, sound, location scouting, creation of film score and rap soundtrack.

Successful projects in the third round of funding are:

Big Mediabox

  •     Knowle West Media Centre, Bristol - £79,226
  •     The Prisons Video Trust, London - £80,000
  •     Threshold Studios, Northants - £80,000
  •     C Media Productions, South Yorkshire - £78,000
  •     North East Lincolnshire Council, Arts Development - £77,109
  •     Zebra Access, Wolverhampton - £57,500
  •     Interplay Film, West Yorkshire - £75,951
  •     Media For Development, London - £74,485

Mid Mediabox

  •     Streetwise, Newcastle Upon Tyne - £20,000
  •     MAMA Youth Project, London - £19,945
  •     Westminster Befriend a Family, London - £19,598
  •     Regional Youth Work Unit – North East, Tyne and Wear - £16,450
  •     Barnardo’s South West Regional Office, Bristol - £10,000
  •     Junk TV Festivals Ltd, Brighton - £20,000
  •     Latimer Films, London - £20,000
  •     The SeaChange Trust, Norfolk, £20,000
  •     Focal Point Gallery, Southend Borough Council, Essex, £19,983
  •     TRELYA, Cornwall, £20,000
  •     Soft Touch Arts Ltd, Leicester, £20,000
  •     Beat, Norfolk, £19,989
  •     Camden Arts Centre, London - £19,018
  •     Sheffield South City Learning Centre, South Yorkshire - £20,000
  •     Gateshead Crossroads Caring for Carers, Tyne and Wear - £19,877
  •     City of Wolverhampton College, West Midlands - £20,000

Leigh Thomas, Executive Director, Mediabox said “The third round of Mediabox features some really challenging topics that young people feel are important to them to explore through various types of media. It is fantastic that these often difficult subjects will be explored by young people allowing them the opportunity to have their say through Mediabox.”

Organisations wishing to apply for Mediabox funding should visit for more information. The next funding deadline is 18th September 2007.

July 2007
Channel 4’s Fourdocs and Mediabox search for budding filmmakers of tomorrow.

Aspiring Michael Moores, Morgan Spurlocks and Molly Dineens take note - Channel 4’s FourDocs and Mediabox have joined forces to create an exclusive competition for disadvantaged 13-19 year olds to write, direct and produce their own short documentaries. Ten films will be made and the overall winning film will be broadcast on Channel 4.

Mediabox is a £6 million Department for Children, Schools and Families fund for disadvantaged young people to make creative media projects about issues that are important to them. FourDocs is Channel 4’s broadband documentary channel offering both practical support and a high profile platform for people to make and display their own personal documentaries. The Mediabox partnership with FourDocs is therefore a perfect fit whose key aim is to showcase young people’s work on mainstream platforms.

The competition launches on Saturday 30th June and aspiring film makers should submit a 200 word proposal. The judging panel is looking for unique ideas that will translate well into a 3-5 minute film. There are no restrictions on ideas – applicants should let their imaginations run wild! The closing date for entries is 6pm on Monday 16th July. Ten finalists will win £500 to create their film and will be assigned a film industry mentor who will guide them through the film making process.

Mediabox and Channel 4 will also host a practical workshop for the mentors and young people, aimed at fleshing out ideas and advising on all aspects of film production. The mentors will be provided by Media Trust’s Youth Mentoring scheme which links disadvantaged young people to media industry professionals and Channel 4.

The competition is specifically for young people who don’t usually have the opportunity to participate in positive activities – full eligibility details are listed on the site. Examples include young people from economically deprived areas, those in care or who are carers, excluded or about to be excluded from school, young parents, ethnic minority groups and young people with learning difficulties or disabilities.

Andy Duncan, Chief Executive, Channel 4 said: “I am delighted that Channel 4 is able to support this documentary filmmaking initiative for disadvantaged young people in partnership with Mediabox and help provide a platform for those whose voice otherwise remains unheard. We at Channel 4 are committed to nurturing talent and initiatives like this ensure that emerging creatives from all parts of society are given a very real chance.”

Ten films will be made and the overall winning film will be chosen in September and broadcast on Channel 4 and Community Channel’s youth platform Charge in the autumn.

July 2007
Media Trust Cymru announces first corporate members
Precedent Communications and Golley Slater pledge their support

Leading media charity, Media Trust, has secured its first corporate members in Wales. Precedent Communications and Golley Slater, as founding corporate members will work with Media Trust Cymru to boosts its presence in Wales over the coming months. Golley Slater and Precedent have also agreed to sit on Media Trust Cymru’s advisory board.

Media Trust is already established at the heart of the media community in the UK, with its Chairman Andy Duncan, Chief Executive of Channel 4 and Deputy Chairman Channel 4 News’ Jon Snow.

Media Trust Cymru plans to open up its free online Media Matching to Welsh charities and community organisations. Media Matching works to identify media professionals with skills they can share to meet charities’ communications needs. It is envisaged that this service will launch later this year if sufficient support can be found. In addition, the charity offers welsh charities access to the Community Channel and media training.

Helen Beckett, Head of Communications at Media Trust, said, “We are delighted to welcome Precedent Communications and Golley Slater on board. Having secured support from both of these well established communications companies, we hope over the coming months that more media companies will become members of Media Trust Cymru.”

Remeny Armitage of Precedent Communications said, “Precedent has a strong heritage working with charities and so we are extremely proud to be one of the first corporate members of Media Trust Cymru. In addition to this, we are really pleased to be invited to join Media Trust Cymru’s advisory board alongside the likes of BBC Wales and S4C. We hope that our presence, together with other members, will help Media Trust Cymru support local charities in Wales with the same success as Media Trust has seen in England.”

Matt Appleby Director of Golley Slater PR, Cardiff, said: “We are delighted to become a corporate member of Media Trust Cymru. Golley Slater has a strong tradition of supporting links between charities and the communications profession in Wales and we are delighted to support Media Trust Cymru’s plans for expanding the reach of their services.”

Find out more about Media Trust in Wales

July 2007
Media Trust Cymru to explore media opportunities for young volunteers

Media Trust Cymru appoints Ruth Parry to lead new study

Media Trust Cymru, is delighted to announce the appointment of consultant Ruth Parry to undertake a feasibility study within Wales. Media Trust Cymru is part of Media Trust, the charity that brings the media and charities together.

The study which will be undertaken by Ruth Parry, for Media Trust Cymru, will explore the feasibility of placing young people, both volunteers and those who are working within charities with experienced professional (young) mentors who are employed in the media/communication and creative industry - they could be camera people, sound recordists, reporters, lighting experts, directors etc.

Ruth has worked in various capacities for companies such as Drake av, Petersens, Grayling, Autism Cymru, BBC and S4C. She worked as a producer/presenter with the BBC in Cardiff for many years and opened the first Welsh speaking children’s day nursery “Si-lwli” in the Welsh capital in the early 90’s.

During the next 2 months Ruth will be active with many charities all over Wales - holding focus groups and face to face structured interviews in both Welsh and English. She will be sending out questionnaires to interested charities and companies who may wish to join a scheme that will open up a myriad of opportunities for young people in Wales. This Media Trust Cymru project has been made possible thanks to the Active Community Russell Commission enhanced fund and in partnership with the Welsh Council for Voluntary Action (WCVA).

If you are a charity or individual interested in any part of this venture please do not hesitate to contact Ruth Parry. She says “Please come on board and help make this happen for the young people of Wales”.

Media Trust has already set up an Advisory Board within Wales, and provides communication services to the charity sector here. Media Trust aims to boost its representation in Wales in order to roll out more of its services to Welsh charities and build effective communications in the third sector.

Helen Beckett, Head of Communications at Media Trust said “Young people are inspired and enthused by media and the creative industries. They want to use it, work with it as well as consume it. As someone who grew up in Cardiff and Barry I am very optimistic about working with the vibrant and successful media industry we have here in Wales.”

Find out more about Media Trust in Wales

Winston's Wish to be shown at Glastonbury Festival

Winston's WishAmid the music and revellry of this year's Glastonbury Festival which starts on 20th June will be a powerful video short about a unique children's bereavement charity.

Media Trust Productions video for Winston's Wish tracks the stories of two young guys, both of whom lost their fathers when they were eight.

It highlights how hard it is for any child to 'just get over' such a life-changing event, and how, with the support and services provided by Winston's Wish, bereaved children can grow to become happy and resilient adults.

Winston's Wish is a charity which provides support to bereaved children and young people up to the age of 18 in practical and creative ways. To find out more about the charity visit Winston's Wish.

June 2007
Summit About The Boy

A Charge Special, to be broadcast on Community Channel on 30th June 2007, 6pm and 10pm

Lee McConville, 22, is from Lozells, a deprived area in Birmingham notorious for gang violence, drug abuse and riots. In a radical change of environment, Lee was sent to Germany last week to report for The Times on the meeting of the world’s most powerful nations – the G8 summit. Lee was be mentored throughout Tony Blair’s last summit by acclaimed journalist Philip Webster, Political Editor, The Times. In stark contrast to Philip’s 30 years as a journalist, Lee has no experience of writing and is unsure of the relevance politics offers him or his peers.

A camera crew followed Lee’s journey and the documentary will be premiered on Charge, Community Channel’s youth platform on Saturday 30th June at 6pm and 10pm. The film will mark Charge’s official launch. Lee has already interviewed Tessa Jowell, Secretary of State for Culture, Media and Sport as part of the project. Charge is funded by youth volunteering charity v and The Vodafone UK Foundation.

The documentary is part of Media Trust’s Youth Mentoring scheme, funded by the Department for Culture, Media and Sport (DCMS), directly targeting young people in England. Media Trust links organisations working with disadvantaged young people aged 14-25 and media professionals who act as mentors on media projects. Fairbridge and The Times have been brought together by Media Trust to feature in Summit About The Boy.

Robert Thomson, Editor, The Times, said: “Journalism is an exciting and exacting profession, and global events such as the G8 serve to highlight the essential skills of a journalist, who must ensure that accuracy and integrity are maintained while in a fast -moving environment, as well as making sure that the story is engaging for the reader. Lee could have no better mentor than Phil Webster, one of the UK’s most respected political journalists and we look forward to reading Lee’s work in The Times and at Times Online.”

Philip Webster, Political Editor, The Times said: “"Lee has been given a wonderful opportunity and has seized it with enthusiasm. I have never done anything like this but it has been a most exciting challenge to help him and to ensure that he maximizes the opportunity."

Tessa Jowell, Secretary of State for Culture, Media and Sport, initiated the Youth Mentoring scheme. She said:
"We set up Youth Mentoring to help young people develop their skills, but also to inspire their hopes and dreams to change their lives in a positive way. But mentoring is a two way street - a rewarding personal experience benefiting both mentor and mentee with new skills and perspectives that can be truly life enhancing.

"I was fortunate to be the first person to be interviewed by Lee, who impressed me immensely by his drive to find new skills and to grasp this challenging opportunity. I wish both Lee and Philip a rewarding experience in the international arena of the G8.

"And I look forward to seeing some of today's media mentees as the journalists, broadcasters and technicians of tomorrow."

Adam Perry, Community Channel Head of Programmes said, “The Charge G8 special is an excellent introduction to viewers of what Charge is all about. Ranging from socially engaging content to favourite bands, mobile-filmed content to short films, Charge will be the You Tube with a conscience.”

For further information about Youth Mentoring, visit

June 2007
Youth Organisations Hit £943,919 Jackpot

Mediabox Round Two Funding Announced

Mediabox, the £6 million Department for Education and Skills fund for disadvantaged 13-19 year olds to make media projects has today, 4th June 2007, awarded youth organisations a cash boost of £943,919 in the second round of funding.

The panel selected 23 projects across England, which will directly benefit 1,819 young people.

The following organisations have secured funding for the production of youth led media projects:

Big Mediabox (up to £80,000)

  •     Tower Hamlets Summer University, London
  •     Independent Photography, London
  •     Resource Productions, Slough, Berkshire
  •     PhotoVoice, London
  •     Connexions Leicestershire, Leicester
  •     Point Blank, County Durham
  •     Broadway, Nottingham
  •     Beaumont Street Studios, Huddersfield, West Yorkshire
  •     New Writing North, Newcastle
  •     Liverpool John Moores University, Liverpool
  •     Superkrush Films, Newcastle
  •     BBA Media, Southall, Middlesex

Mid Mediabox (up to £20,000)

  •     198 Gallery, London
  •     Focus First, Newcastle
  •     Fierce Productions, London
  •     OFVM Centre for Film and Digital Media, Oxford
  •     Blind Ditch, Totnes, Devon
  •     Ritzy Cinema, London
  •     WAC, London
  •     Darlington Media Group, Darlington, County Durham
  •     Royal Borough of Windsor and Maidenhead Youth Offending Team, Maidenhead
  •     St Chad’s College, County Durham
  •     Screen Actions, Cornwall

My Mediabox (up to £1,000)

  •    To date, 18 additional My Mediabox grants have been awarded directly to young people across England.

Young People’s Minister, Beverley Hughes, said:
“It’s exciting to see such a diverse range of projects ready to receive the second round of funding.

“This is a great opportunity for young people to get hands-on experience in one of our growing industries and develop valuable skills that will equip them for success in all parts of their lives. I’m frequently impressed by the energy, enthusiasm and skills displayed by young people, when they are given the resources and support they need. Mediabox will give these young people a chance to showcase their creativity and talents.

“I’m really looking forward to seeing the fruits of these media projects, and all of those funded by Mediabox, in the future.”

Leigh Thomas, Mediabox Executive Director, said:

“It’s fantastic that so many young people will be getting the opportunity through Mediabox funding to gain new skills in producing interesting and innovative media projects that will allow them to tell their own stories and to air their opinions. Over 3,000 young people so far will benefit from Mediabox funding and I can’t wait to see some of the work they produce and hear all about what it’s like being a young person today.

“The next application deadline for Big and Mid Mediabox grants is 17th July 2007. Young people aged 13-19 years old can apply for My Mediabox funding of up to £1,000 at any time and will receive an answer within two weeks.”

Interested organisations and young people should visit Mediabox for guidelines and application forms.

June 2007
Leading national newspaper Editors team up to help charities get into the nationals

At Media Trust's 'National Newspapers' seminar, a coalition of Editors from The Sun, The Observer, Metro, and The Times will speak out about how charities can work better with the media to ensure more positive coverage in the press. 'National Newspapers - how to get your organisation coverage in national media' will be taking place on the 5th June at News International, Times House.

Recent surveys have shown that the charity sector is not making the most of its media potential. nfpSynergy's recent 'State of the Third Sector' ( May 2007) concluded that charities are failing to communicate their messages effectively; according to the survey nine out of ten charities feel that the public do not understand how modern charities work. Nearly half of the respondents also claimed that they felt their organisation worked with the media only averagely, carelessly or not at all.

Media Trust's National Newspapers seminar aims to combat this. It will bring together Editors from key national broadsheets, tabloids and free press with one aim: to help charities reach a wider audience through national coverage. Kamal Ahmed, Executive Editor, The Observer; Kenny Campbell, Editor, Metro; Jo Sheldon, Director of the Strategic Media Unit, Edelman Public Relations Worldwide; Rosemary Bennett, Social Affairs Editor, The Times; and Martin Phillips, Deputy Features Editor, The Sun, will all be speaking.

'Media Trust is committed to helping charities and not for profit organisations communicate more effectively and get their key messages out there. This seminar will provide charities with an invaluable opportunity to hear directly from the editors of key national newspapers about how they should be approaching the media. When else would you get access to this level of insight?' Caroline Diehl, Chief Executive, Media Trust.

April 2007
ITV Local to host Mediabox Projects

ITV Local, the broadcaster’s regional broadband TV service, is partnering with Mediabox to showcase short films, TV programmes, documentaries and vodcasts made by disadvantaged young people in England. Mediabox, which launched in December 2006, is a £6 million Department for Education and Skills fund for 13-19 year olds make their own media projects about issues that are important to them. Young people can apply for grants of up to £1000 and organisations working with young people can apply for funding of up to £80,000.

ITV Local London launched in March 2007 and now carries 39 dedicated TV channels of community-made videos from every London borough and the Home Counties alongside regional news, weather and local classified advertising. It’s the latest development in the rapid expansion of the service. ITV Local is also up and running in the Meridian and Central regions and there are plans to expand across the rest of England and Wales by the end of the year.

ITV Local’s Director of Programming Lindsay Charlton said, ‘We’re absolutely delighted to be partnering with Mediabox to host the projects that young people will be making over the coming months. It really is a perfect fit for us. ITV Local is a unique resource providing a platform for broadcast quality video content. This link-up will enhance the service we provide and give a really high profile platform to drive awareness for such community projects.”

Katie Simpson, Head of Youth Media at Media Trust, said: "The partnership with ITV Local is extremely exciting. Showcasing young people's work to a mainstream audience is a key part of the Mediabox strategy. Mediabox encourages young people to make a variety of media projects from film and radio to print and online. We are securing distribution partnerships with media companies across the board, ensuring young people's work is seen and their voices heard by as many people as possible. Mediabox has already given grants to 18 organisations working with young people throughout England and we look forward to seeing some of their projects on ITV Local."

For more information about Mediabox including guidelines and application forms, visit

April 2007
Media Trust launches advisory group in Wales

The UK’s leading media charity, Media Trust, is launching an advisory committee in Wales to increase its support for the voluntary and community sector.

Media Trust has a six year record of providing training and advice to the voluntary and community sector in Wales. The new advisory committee, to be made up of leading media industry representative and charities, will seek to expand the reach of Media Trust in Wales.

Media Trust is already established at the heart of the media community in the UK, with its Chairman Andy Duncan, Chief Executive of Channel 4 and Deputy Chairman Channel 4 News’ Jon Snow.

Media Trust Cymru is looking to boost its presence in Wales by setting up a free Media Matching online service in Wales, where media companies volunteer time to meet charities communications needs. It is envisaged that this service will launch later this year.

The first step in expanding the work of Media Trust Cymru will be a meeting for interested parties on 25th April.

Caroline Diehl, Chief Executive of Media Trust said,

“Expanding the reach and offer of Media Trust in Wales is a very positive move for our organisation. The media and communications industry is particularly strong and we are confident we will achieve significant support. At Media Trust we continually look at ways to increase our impact and broaden our offer and expanding our services and expansion in Wales is a great opportunity for us.”

April 2007
Mediabox Awards over £800,000 in First Round of Funding

Mediabox, the £6 million Department for Education and Skills fund for disadvantaged 13-19 year olds to make media projects has today, 5th April 2007, awarded organisations a cash injection of £835,822 in the first round of funding.

The panel judged a total of 65 entries from which a final 18 were chosen.

The following organisations have secured funding for the production of youth led media projects:


Big Mediabox (up to £80,000)

  •     The Film and Video Workshop, London
  •     Shoreline Films, Cumbria, North West
  •     Connections Communications Centre, London
  •     Cornerhouse, Manchester, North West
  •     Let’s Go Global c/o Trafford Metropolitan Borough Council, Manchester, North West
  •     Somerset Film and Video Ltd, South West
  •     Middlesborough Council, North East
  •     Heads Together Productions, Huddersfield, Yorkshire
  •     Ipswich CSV Media Clubhouse, East of England

Mid Mediabox (up to £20,000)

  •     Open House, London
  •     The Point, Eastleigh, South East
  •     Warminster Community Radio, South West
  •     Mitalee Youth Association, Luton, East of England
  •     White Lantern Film, Bournemouth, South West
  •     Soap Box Films, Liverpool, North West
  •     Liverpool Community Spirit, North West
  •     Cape UK, Leeds, Yorkshire
  •     Create, Denham, East of England

Young People’s Minister, Beverley Hughes, said:

“It’s exciting to see such a diverse range of projects ready to receive the first round of funding.

“This is a great opportunity for young people to get hands-on experience in one of our growing industries and develop valuable skills that will equip them for success in all parts of their lives. I’m frequently impressed by the energy, enthusiasm and skills displayed by young people, when they are given the resources and support they need. Mediabox will give these young people a chance to showcase their creativity and talents.

“I’m really looking forward to seeing the fruits of these media projects, and all of those funded by Mediabox, in the future.”

Additionally, seven My Mediabox projects have been funded – with grants of up to £1000 going directly to young people either working in groups or individually on projects.

The next application deadline for Big and Mid Mediabox grants is 22nd May 2007.

Young people aged 13-19 years old can apply for My Mediabox funding of up to £1000 at any time and will receive an answer within two weeks.

Interested organisations and young people should visit for guidelines and application forms.

March 2007
Top Media Companies Sign Up To Media Trust’s Innovative Youth Mentoring Scheme

Media Trust has extended its services with the launch of a unique Youth Mentoring initiative, funded by the Department for Culture, Media and Sport (DCMS). The Youth Mentoring initiative, launched on 28th February, is the first of its kind in England and will bring together media professionals and young people aged 14-25 at risk of anti-social behaviour to work together on specific projects.

Tessa Jowell, Secretary of State for Culture, Media and Sport, Andy Duncan, Chairman of Media Trust and Chief Executive of Channel 4 and Robert Thomson, Editor of The Times launched the initiative at ITV. High profile media companies including BSkyB, ITV, BBC, Emap, Channel 4, Turner, Disney Channel UK, Warner Brothers, IPC Media, AOL and The Times have already joined up to the scheme, pledging to promote it among their staff and drive mentor sign-ups.

Organisations working with young people at risk are naturally placed to act as the gateway reaching this group and spreading the word about the Youth Mentoring opportunity. Barnardo’s, Foyer, The Prince’s Trust, YMCA England, Crime Concern, YCTV, Fairbridge, Dalston Youth Project, Live Magazine and UK Youth are among those already committed to the scheme.

The unique initiative will give young people access to a role model who will be able to offer a range of support including personal advice, encouragement, industry insights and guidance on specific projects. The vision of the initiative is to develop the skills and employability of young people and give them the chance to change their lives in a positive way.

Unlike many other mentoring schemes, Youth Mentoring will offer a “pick ‘n’ mix” range of programmes for mentors to choose from, including one to one and group mentoring with the option of a short or long term commitment. Youth Mentoring is open to anyone in the media industry, regardless of company, job title or department. All mentors will receive training before embarking on the programme.

Andy Duncan, Chairman of Media Trust said, “Media Trust’s Youth Mentoring is a fantastic way for the media industry to reach out to young people and ultimately help them to change the direction of their lives. I personally will be encouraging staff at Channel 4 to dedicate some time to this initiative, which will be enormously rewarding for both the mentor and the mentee.”

Robert Thomson, Editor, The Times said, "The Times is proud to be associated with Media Trust’s Youth Mentoring initiative. Those of us who are privileged to work in the media industry know that it is a creative, intelligent industry that has the ability to inspire and educate. We should seize this opportunity to work with young people to help them make informed decisions about their choice of career and to encourage people to find out more about what our industry has to offer."

The initiative, funded by the DCMS, is part of the Government’s Respect Action Plan, aimed at tackling anti-social behaviour and creating a modern culture of respect. Youth Mentoring will initially concentrate on 14 key areas in England.

Tessa Jowell, Secretary of State for Culture, Media and Sport said, “This initiative will allow professionals across the whole media landscape to demonstrate how much this industry has to offer. But more than that, the mentors will be helping young people to find a new passion, something that will rekindle their sense of self confidence and self worth. And with the right support some of these young people will end up being the journalists, broadcasters and technicians of tomorrow.”

Youth Mentoring will sit alongside Media Trust’s existing services, including Media Matching, where media professionals are matched with charities to provide pro-bono or low-cost communications support. The launch of Youth Mentoring coincided with an event to thank Media Trust’s bank of media volunteers.

Media Trust is currently recruiting media organisations throughout England, large and small, as well as organisations working with young people, to sign up to Youth Mentoring.

For more information visit the Youth Mentoring section of the Media Trust website

23 January 2007
Media Trust Launches "Communication for the next generation"

An Interactive Resource for Charities

Next generationMedia Trust, the charity that brings the media industry and charities together, launched Communication for the next generation today, 23rd January. The interactive guide is aimed at charities and offers advice on how to communicate with, and market to, young people. It was launched to an audience of charities at Media Trust's "Successful Youth Marketing" seminar.

A diverse range of top media industry figures have written articles and features for the guide, offering their insight and perspectives, including Mark Frith, Editor of heat, Jamie Kantrowitz, Senior VP Marketing and Content at MySpace Europe, Kenny Campbell, Editor of Metro and Celia Taylor, Channel Controller, Trouble and Challenge. Available free to charities, this invaluable resource contains practical tips, straight-talking advice and also de-mystifies some of the digital and online jargon which is second nature to the increasingly savvy youth market. Download the Guide (5.8MB) here (right click your mouse to save the document to your computer).

Communication for the next generation has been sponsored by Virgin Mobile and funded by v; an independent charity championing youth volunteering in England.

Katie Simpson, Head of Youth Media at Media Trust said, "We contacted publications such as Nuts, heat, Bliss and online communities such as MySpace as they are perfectly placed to tell charities exactly what appeals to, and excites young people. We deliberately cast the net wide and embraced media that are not traditionally associated with charities. This guide will go a long way in showing charities how to grab the attention of young people and hopefully entertain them along the way. In turn, we hope this will lead to heightened awareness among young people and the charities gaining that all-important brand loyalty."

Contributor to the guide Pete Cashmore, Senior Writer at Nuts, sums up the typical Nuts reader: "We men are simple folks. We like girls, we like cars, we like games in which spherical objects are kicked at nets. If any or all of those features are worked into a story in some way, the chances are we are interested."

The guide was launched at Media Trust's "Successful Youth Marketing" seminar for charities today at Channel 4. High profile speakers included James Fabricant, Head of Marketing and Content MySpace UK and Mark Charkin, Head of Sales for UK and IE, Bebo.

Click here to find out more and download the guide.

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