Media Trust and Facebook challenge the advertising industry at Advertising Week Europe

You can watch a live stream of Thursday’s session from start to finish below. Join us on Thursday at 1:30pm.

Advertising Week Logo

Media Trust has kicked off Advertising Week Europe by joining forces with Facebook and throwing down the gauntlet to a cross-agency team of rising stars from some of the world's biggest media and advertising companies. Their challenge? To make a difference to charity, Soha Housing's communications in just one day.

Our dream team only laid eyes on their brief this morning and have until the end of the day to create an ingenious campaign to wow the charity and their industry peers.

We will find out if they can rise to the challenge when they take to the Advertising Week stage on Thursday 23 March for From Brief To Output In One Day: The Results.

Kamal Ahmed picture

The session will see the team present their ideas to a senior panel of industry experts. This will be followed by a Q & A with the panel, charity and audience members around the team’s ideas, their execution and the challenges faced by charities today. The panel will be hosted and chaired by newly appointed Media Trust Trustee and BBC News Economics Editor, Kamal Ahmed.


The panelists:

Advertising week panel 2017

  • Ed Couchman, Director of Agency Partnerships, Facebook
  • Bridget Angear, Joint Chief Strategy Officer, AMV BBDO
  • Amelia Torode, Chief Strategy Officer at large, planning her next adventure
  • Jon Peppiatt, Chairman,  BBH London

You can watch a live stream of Thursday’s session from start to finish above. Join us on Thursday at 1:30pm.

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