Marketing and Communications Manager
TPAS England

After leaving University with a degree in Advertising, Rae started her career in communications by working for an international PR agency and learnt about turning any moment, object, person, or place into a story. 

Looking for a new challenge and a different audience, she moved to work for the Police in Communications and Engagement and learnt about leadership, and the role marketing can have to challenge people’s perceptions. 

She then advanced to a local authority and learnt about how to involve audiences in shaping services. This experience has been invaluable in learning how to prioritise the audience when designing campaigns to the have the strongest impact. 

Her most recent move is to Neighbourhoods NW where she is learning about building strong relationships with clients - adapting their offer to their needs and making sure that for their membership fee they're getting the best possible value for money and performance results from their membership package. 

In her spare time she is passing on some of her learning by being a marketing enabler for public, third and private sector organisations to help them figure out who they are, what they want to do and how they can tell as many people as possible on a shoestring. This has ranged of creating an event and press attention for a charity to supporting a community group create a Facebook presence. 


Rae's experience of volunteering for Media Trust:

Since registering she has been matched with a crime and disorder partnership and many other groups. She has also attended fun and fast paced speed matching events where she has shared more advice and been matched with charities that could benefit from her experience. Finally she has volunteered as a speaker at a ‘Marketing Essentials’ workshop.

Rae says…

"I became aware of Media Trust whilst doing some online research to create a simple factsheet for a community group I was supporting. Through Google, I came across a communication factsheets published by Media Trust. I thought ‘great minds think alike’. I uploaded the factsheets to the community group and searched the rest of the website and then registered to be Media Trust advisor straight away. I could see that I shared Media Trust's values and vision - I too believe in order to truly support a charity to develop strong communications it’s about giving them the tools, knowledge and time to empower them to do it for themselves.
For me the beauty of Media Trust is I can signpost people I meet to an organisation that I truly trust to deliver exceptional training, workshops and events."